Prejudice

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What's the best way to get around it in your opinion?
I'm a member of a small MC (motorcycle club). We basically drive a harley, operate a few businesses, in the gray zone of the law mostly, and most of us have dayjobs too. I work part time. As a nurse. I basically drive around town and take care of old and injured people.
But now my friend in charge is expanding and since he knows I live to ride he sends me the furthest. Which is fine, but a few of my new patients are kinda skiddish around me.
Around town, the club is well known. We do things for the community. Charity and stuff. We also try our best to keep the town safe and drug free (the clubs current big problem, but that's another story). My patients in town know me, they like the club and already open the door when they hear my bike down the street. The ones out of town rather have someone else I think. Been working on improving the bond for a few weeks but it's been slow going. It's been interfering with work. They just want me to rush and go, which leaves them improperly cared for.
What can I do? I'm not willing to change my appearance. I want them to see past it.