How to decide what job I want?

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>tl;dr 24 and well educated, but have a shit job. Can think of no realistic career options that will make me happy. What do?

I recently completed my MSc but for various reasons it won't directly lead to a job, even though I have always got top grades (first class at BSc, distinction at MSc). I applied for about 15 university jobs, but didn't manage to even get to the interview stage for any of them. Therefore, for the timebeing I've gone full-time at the bartending job I've had for the last couple of years and live with my parents. They don't charge me for rent or food so it's a pretty comfy arrangement where I manage to save at least a couple of hundred pounds each week. I have no problems with the job and genuinely enjoy the opportunity to mix with 'real people' instead of the typical middle-class uni crowd.

However, in recent weeks I've been feeling pretty down about my life, like I'm a loser. I meet up with old friends who are in proper graduate jobs and earn twice as much as me, and feel embarrassed about what I'm doing. I know that my life is at a bit of a dead end at the moment - I've not been with a girl for years, and won't be able to bring anyone home while I still live with my parents, for example. It's not the case that I don't think I'm able to get any other job, I just genuinely can't think of any realistic career option that I'd enjoy. I desperately want to spend my days doing something that is rewarding (and, let's be honest, well-paid), but I can't think of anything that I would enjoy.

So how do I figure out what I want to do? Or, at least, how do I stop feeling bad about going nowhere career-wise? I want to feel like my life has direction again.