Rules for success

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Rule #1. First impressions are everything. Numerous studies such as this one by Willis, J. & Todorov, A. “show minimal exposure to faces is sufficient for people to form trait impressions, and that additional exposure time can simply boost confidence in these impressions. That is, additional encounters with a person may only serve to justify quick, initial, on-line judgments” (1). When in public always have a warm and welcoming appearance.

http://factoverfallacy.com/blog/5-simple-rules-for-success/