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Anisong must start relying on casuals or it dies

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>Fucking Hell, there's not enough hardcore otaku scum to buy our overpriced niche merchandise
Paraphrasing of what the CEO of Flying Dog is expressing politely.

Anisong industry is lamenting that hardcore otaku ain't buying enough anime anymore. That means no BDs and music CDs either, so several recording companies needed to band together to minimize their losses. Most younger otaku do visit events, but they don't buy the discs at all.

http://www.animenewsnetwork.com/interest/2017-04-04/aniuta-president-comments-on-decline-of-anime-and-anime-music-industries/.114307

With the hardcore otaku in Japan not spending all their money on j-pop songs for anime anymore and probably wasting it on mobage instead, perhaps gaijins can help save the market.

Or is it all just doom and gloom-saying?
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Do people even buy Music CD's at all any more?

In the world of internet and pirating they have to come up with other ways.
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To further elaborate, overall revenue in the anime business has increased a lot, but music hasn't changed.
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>>155453599
Elevens are so averse to change and technology that they had been scrapping by, but looks like it finally caught up to them.

It's impressive they lasted so long if you think about it.
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>>155453496
Sell the crap digitally for half the price and slap exclusive mobage goodie codes on them.
Oh shit sorry, I just fixed everything.
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>>155453599
Music streaming will save the industry.
At least, that's what the elevens hope.

http://www.animenewsnetwork.com/news/2017-03-24/global-anime-song-streaming-service-aniuta-unveiled-with-over-50000-songs/.113851
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>>155453762
But doesn't that just mean that they only want the mobage-codes?
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>>155453762
Sell the crap digitally for full price and slap exclusive mobage goodie codes on them.
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>>155453599
I do and the digital age is absolutely terrible
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>>155453496
The music industry itself has been changing a lot due to streaming. The guy is unable to adapt to the current and future trends.
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>>155455031
Thanks to Your Name, it seems like the anime industry wants to abandon their otaku fanbase and go for a more sanitized look.
I mean, wasn't there a seiyuu award event where two high-profile prices went to the movie voice actresses, ignoring the anime industry voice actresses, which caused a minor uproar among seiyuu-otaku?

Seems like an attempt to get rid of the image that the anime scene is only for a bunch of smelly greasy people.
>>
Streaming won't really help
They are currently selling 2 songs for 10 USD
2 anime episodes for 50 USD, 300 total for a season

Try to replace that with the 0,0001 cents they'll get from streaming won't work
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Pfft. 30$ music CDs has me wondering how this didnt happen 20 years ago
>>
yeah, sure mr. je-, i mean, tanaka, i trust u 100%
send more data so i can cry over it while nothing fucking happens
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Any business model that RELIES on people buying overpriced merch deserves to fail.

Hopefully otaku also stop paying for BDs and merch of anime so that anime companies start an online streaming business model with actually decent prices.
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Better start sticking gatcha character codes to every piece of merchandise.
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>>155455454
The first mp3 player only came out in 1997.
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>>155455913
Thats why anon is wondering
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>>155453599
They do but it's mostly for chances to get event tickets in lotteries (I dunno how that even works) and bromides.
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>>155453496
>Anisong
I don't really care that much.
I do like Nana, Jam Project and some few openings every now and then, but the vast majority of is kinda boring.
>>
>>155453496

Why not just use music already finished, with the passion of the producer/musician to make a great sounding song, instead of forcing producers/musicians to make a generic Anisong within a constrictive schedule?
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>>155456003
>32MB storage
>released by Korean company nobody ever heard of
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>>155456148
Do the elevens really even care about the song, and not just the singer?
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>>155456256
Depends on the song and the singer.
Some are simply promoted as idols, some others become idols because of the songs.
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>>155456320
Idols ruined anisong and anime industry.
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>>155456256
Some of them do, others are just there to gaze at someone pretty on stage or someone they liked because of a role they did in a certain anime show regardless of actual talent.
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>>155456379
Oh so that explains why most Idol Group songs are fucking garbage
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>>155456360
I've always wondered how idol culture managed to sneak itself within us, or was it actually already there from the beginning? The line seems to be very blurred.
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>>155456425
Like the penguin idols in Kemono Friends.
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>>155456479
Idols were always a thing, not only on nipland but also worldwide, you see them all the time on magazines and the such.
As for the relationship between anime and idols, Creamy Mami is the earliest example I can think of about anime being used to promote a real life idol. But it was big hits like Megumi Hayashibara and Nana Mizuki that fueled the market, despite none of them actually promoting themselves as idols do.
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>>155456831
>despite none of them actually promoting themselves as idols do.
The business model really has changed considering everyone seems to want to be an idol nowadays and certain people want to capitalize
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Some dude on twitter and his collection of Shiina Natsukawa debut CDs (it goes on sale today in Japan IIRC)

How dedicated and yet how pathetic
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They could start by producing better music.
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>>155457193
Only indie artists (a small percentage of them, too) actually do that anymore. The world thrives on banal regurgitated shit re: """music entertainment""'.
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>>155453608
>Overseas

I'm pretty sure China buys more merchandise than anyone at the point
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>>155457433
I'm sure that China produces its own bootleg merchandise that it sells to its own populace instead of importing genuine Japanese items.
And most Japanese merchandise are probably even produced in China.
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>>155453599
I do, but only for seiyuu I support. Looking forward to my Inosuke album coming soon.
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>>155457819
>And most Japanese merchandise are probably even produced in China.

This.
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>>155453599
>not supporting the musical career of your seiyuufu
>>
kill the licensing companies

hire herkz and commie devs to sub anime discs and I will buy every volume
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>>155453496
Sadly, it's kind of true. Anison is a very niche genre in Japan, and only very few artists or bands (i.e. Nana, Megumi Hayashibara, maybe LiSA) are people that even ordinary Japanese people would at least know of. As an anecdote, when I visited Japan, I would ask people if they knew of some anime singers (including my favorite); few people would reply yes. Anison artists are really only well-known among otaku (themselves a niche), and hurts sales. An anison artist would be happy to sell 5K to 10K copies of their CD, while for mainstream artists, selling below 10K is sometimes considered a flop.

>>155453599
I do when I visit Japan, but it's more for collecting than actually listening.
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>>155456598
Speaking of which the Kemono Friends OP single which included the PPP Penguin song on the show is the best selling out of all the new shows from Winter 2017.

It has sold 19,345 copies. Amusingly BanG! Dream's OP by Poppin'Party on sold 12,723. Maid Dragon managed 9,851 and meanwhile big continuations like KonoSuba only managed 6,398.

That said the OP for Ao no Exocist: Kyoto Saga has sold 62,422 and the ED for March Comes Like a Lion 50,124 but I assume the artists used for those actually have a significant measure of popularity or something.
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>>155460220
What about EDs?
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>>155460247
Scum's Wish wins new show ED so far with 15,552 closely followed by Youjo Senki with 14,656. Kemono Friends ED was never sold as a single only available on the artists album I think which is currently at 8,038 copies.
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>>155460323
>closely followed by Youjo Senki with 14,656
sasuga Aoi
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>>155460220
KonoSuba's OP singer isn't really that famous though so those sales aren't exactly surprising.
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>>155460357
Interestingly Urara sold 12,453 copies of the ED too, possibly one of the only things about the show that wasn't a flop?

>>155460383
Neither were the singers of the OPs on most of the other shows mentioned to my knowledge.
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>>155456167
Don't get your point. What does that have to do with their ridiculous prices for CDs?
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>>155460449
Some of them were sung by the seiyuu, so I guess seiyuufags decided to buy.

What surprised me though is, Re:Zero's first OP didn't even sell 10,000 copies despite the show's popularity (though it charted for a while). I guess Konomin just isn't that popular in Japan yet. To make matters worse, her Ange Vierge and Chaos;Child OP singles didn't sell well either.
>>
Perhaps it's time for the anime disc producers and anison industry to stop investing too much in the overall anime industry.
Trying to focus on international anime fans won't really help that much, because it is doubtful that they're going to pay the insane Japanese prices.
If not even Japanese like to pay that much, why should gaijins do that, who need to pay shipping taxes in addition?
With both anison and disc producers stopping from being parts of the production committees, the huge flood of anime shows might be reduced, allowing the anime studios to focus on producing better-quality anime at a better pay.
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>>155460594
Some artists are already doing that. It seems that new Sony label (Sacra) is going to promote their artists in such a way that would be less dependent on anime. Also, some artists like LiSA are already promoting themselves as mainstream artists, not just anison artists.
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>>155453496
I bet they'd rather eat shit than sell to the dirty gaijins.
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>>155453884
Who gives a fuck? Shit would sell and you wouldn't even need to print CD's anymore.
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>>155460764
But the anime music-industry wants to sell anime music CDs, not mobage-codes.
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>copy music from CD to PC/MP3 is illegal
>why no one wants to buy CDs?
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>>155460531
I think its interesting how CD sales get discounted so much though too or rather just ignored by most of the fanbase. If you look at something that isn't even hugely successful compared to some OP CD sales like Kemono Friends and take the Amazon price and multiply it out by units thats nearly $400,000 in sales. Who knows how much of that will go directly to the production committee but with a show like Kemono Friends the record label production committee members must have made their money back on that alone ignoring the OST and so on that still hasn't released.
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>>155460726
Probably. But the Aniuta-president does say that it will be important to take international anime fans into consideration if they want to grow.
Relying on the Japanese audience is simply not enough anymore.
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>>155453608
Those numbers are extremely misleading. They cover animation as a whole. The vast majority of what the west considers anime is late night anime, which is extremely small. Kids' shows like Yokai Watch take up the biggest chunk of that chart in terms of international sales (like their agreements with Disney), and merchandise percentage. (late night anime rely a lot more on blurays than the average anime which is made for more casual watchers). You can't really judge the state of the late night anime industry at all from it.
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>>155461164
Pretty sure otaku anime are still more numerous than casual stuff, though. Also wondering what percentage of that is Pokemon, which is still big despite a decline in popularity in recent years.
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>>155457001
What's so pathetic about it?
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>>155460726
How about selling to chinks?
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>>155461488
Probably the fact that those two stacks are probably half of the CDs actually sold. It's not really pathetic but that takes a ton of money and extreme dedication.

Personally, I feel a little jealous. I don't think any of my favorite anison artists have fans who are willing to buy stacks of CDs.
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>>155461164
I don't know. The anime report says otherwise.
>Late‐night anime overtakes kids/family anime
>Late‐night anime era has come. The total production minutes of late‐night animation programs firstly exceeded those of kid/family animation programs in Japan. Needless to say, this was also the first case in the world where animation was yet recognized as the entertainment only for kids. Japanese animation which disproved such accepted myth is indeed a symbolic icon of “Cool Japan”.
>This turnover also suggests the direction of global animation in future. Japan holds a prominent position both in production and marketing in the field of adult animations. As explained in Overseas Trends in the report, “not only kid’s animation works but also teen’s and family animation works are increasing”
outside Japan. However, Japan has a virtual monopoly in the filed of adult animations produced only in Japan, which is so‐called “Blue Ocean” situation, and the industry should recognize the potential of such adult animations in global markets especially with the emergence of new business models in which the Internet is key. At any rate, it’s time that our recognition for adult animations should be changed. It’s not a minor market but the business model that Japan leads ahead of others and has the potential to
penetrate global markets.

Incidentally, that very same report claims the following regarding the anime music industry.
>The Japanese animation industry, which hit bottom in 2009, has expanded since 2010, recording positive growth for six consecutive years, and the highest revenues for three consecutive years. Videogram (90.9%) and Merchandising (88.4%) revenues shrunk considerably, and TV (96.8%) and Pachinko (98.7%) revenues decreased slightly. On the other hand, Movie (112.0%), Music (108.9%) and Internet distribution (107.1%) enjoyed strong revenues, and Live Entertainment
(168.4%) and Overseas (178.7%) also made important strides.
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>>155457001
I hope someday he marries her!
>>
>>155453496
If they made some anime that was actually GOOD for a change, maybe they wouldnt have this problem? Seriously, good stuff sell, bad stuff doesnt. And you cant rely on idolshit forever. There are diminishing returns on idols.
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>>155463043
>Seriously, good stuff sell, bad stuff doesnt
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>>155461777
The first paragraph says basically nothing and is just corporate bullshit.
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>>155455800
>so that anime companies start an online streaming business model with actually decent prices.
Are you retarded? that will only prolong the life of the already dying bussines model. What we need is -less- anime being produced, not a way to facilitate the purchase of services, you can think about that after the supply matches the demand.
People will start buying your garbage products when you stop releasing 60+ CD's per season.
>>
>>155463792
Admittedly, the entire report could be bullshit, since there's an agenda behind it to spread it (noticeably, the Cool Japan movement), and it's not unlikely for businesses to spread lies about how well they are doing, like Toshiba did.
Until somebody then comes along and proves that it was all lies.
>>
>>155464218
They probably do arguable stuff like counting all im@s merch and music as anime industry, despite the merch often being much more related to the mobage than to the anime. I don't think they "lie" though, just make the categories broader than what is expected.
>>
>>155453665

How long until the "Japan is technologically advanced" meme dies among normals?
>>
>>155465489
Isn't it just confusing research and development with consumer uptake? In terms of research they come up with some cutting edge things in some fields but the consumers are hesitant to adopt anything.
>>
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>>155453496
>otaku in Japan not spending all their money on j-pop songs for anime anymore
Maybe because J-pop is shit?
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>>155465551
They think science is engineering, they think engineering is design, and they think design is marketing.
>>
>>155453496
>perhaps gaijins can help save the market.
Beginning of the end.
>>
>>155460383
she has a lovely voice though.
>>
>>155466751
I know, it's just a shame she isn't more popular.
>>
As long as they are selling stuff here, i'll buy what i like. Light Novels,Manga,animu & video games.
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>>155466786
On the google play store the Konosuba OP is .99c i'm planning on getting it along with the LNs once i become unpoor tomorrow night
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>>155460220
Does this even take into account digital sales like itunes? Wasn't the song #1 on itunes for weeks?
>>
I've bough some CDs and BDs I like but $30 for 2 songs and $500 for a single 12 ep show is just too much for me to spend unless it's a show I really incredibly love with all my heart.

I genuinely don't know how anyone could be expected to spend that much multiple times every season just on anime unless they're earning six figures or something.
>>
>>155467779
who the fuck would drop 500$ for 12episodes?
>>
Pushing episode BD at higher and higher rates expecting it to fix the issue could be the biggest point.

Cds are fine, great even, but when your selling 3 songs for 40 bucks, you are out of your fucking mind.

Japan loves to consume. So fucking let them. Lower the prices and give proper content and bam. They will buy it in mass.
>>
>>155453496
SEA is a 3rd world region

We pirate the shit fuck out it.
>>
Why don't companies just slow the fuck down to one series a year (100+ episode formula) and stop the 2 episode BD for $100 meme?
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>>155470406
I don't blame SEAfags for it.
They don't even have counterparts for Funi or Crunchyroll, and CR locks them out of most anime.
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>>155470738
Pretty much this. Can confirm, I am from SEA.

>>155470691
Not very profitable in the long run.
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>>155453496
I want to import hentai dvds but Singapore wouldn't allow it.
>>
>>155453496
Then change the fucking business model.

I was gonna buy Flip Flap BDs to support them, figured it would be like $50 like US TV series.

Instead it was $60 for a 2 episode BD, so like $360 for 12 episodes.

Fuck that. I'm not spending over $100 for a dozen episodes.


The whole "release seasons in different parts" 5hing is annoying too. I know they need time to redo the episodes, but just release the season as a set
>>
>>155471490
Spoken like a true westerner with zero knowledge of how the Japanese market or businesses work, anime or otherwise. Long story short, they've tried that in the past. It doesn't work, anime is simply too niche a market. The prices are what they are because that's where they get the most profit, meager as it is.
Seriously though, how new must you be to not know anime BDs are $60~80 per 2-episode disc?
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>>155472934
>anime is simply too niche a market
I think the answer would simply be to try to make anime more mainstream.
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>>155472934
I know they've tried it. Just ranting.

New to buying it, haven't bought any physical media in years in general
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>>155453599
Just because people can pirate doesn't mean they will, you know?
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>>155453599
It's just that people thing of liking physically owning/holding things. Not uniform for everyone but hey.
>>
>>155460220
Think about it anon, Maid Dragon and Konosuba songs are really bad outside the opening, do you think anyone would buy them but fans of the show?
It is normal for the songs to not sell as much as songs that can stand alone..
>>
>>155453496
>floating the same genre fad for 10 years.

Maybe its time to bin moeshit and stir a new dish you hacks.
>>
>>155453496
>on the right
>we'll stop selling our product to you dirty gaijins, now go home *geologically blocks your path*
>no the left
>o-our industry is collapsing, p-please buy with your supperior dorrars
Also who the fuck buy physical CDs anymore in this day when streaming service & piracy is very big.
>>
>>155453496
Good, hope all those fuckers crash.
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>>155475163
>*geologically blocks your path*
"Nothing personnel, goyjin."
>>
>>155453496
The bigger they are, the more they must eat to sustain themself.
This shit happen all the time when they become too big and number of potential buyer doesn't increase to match.
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>>155453599
I still do. Animate usually has things like posters, clear files, or badges bundled with new CDs, which makes it a decent bit more valuable to me compared to an intangible digital file.

>>155464218
>>155465353
The full report itself is something you actually have to purchase. The summary is basically a sampling of their product, so lying about the numbers wouldn't make sense to me.
>>
>>155453599
When I was a teen I liked to collect the CDs of my favorite bands even though I had pirated all their songs already.
>>
>>155473051
How did it become niche in the first place? A lot of shows are adapted from popular manga no one would take an issue with, but the anime counterpart is otaku territory, save for kids' shows and a few battle shonen.
>>
>>155470738
>>155470913
Why is that? The lock.
Thread posts: 104
Thread images: 11


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