Does anyone know why they changed their name? Is it meme mag

File: 2-Line_Formal_Keck-Med-Center-of-USC_GoldOnCard.jpg (113KB, 610x405px) Image search: [Google]

113KB, 610x405px

Does anyone know why they changed their name? Is it meme magic or do you think that they're trying to capitalize on meme magicians? Also I'm sick of hearing this commercial, it's scary to hear Kek with my normie ears.
Website for those non-SoCal anons:
http://www.keckmedicine.org

> Together, we’re preventing, diagnosing and treating diseases with greater precision — an approach we call The Keck Effect.

Wtf is this shit? What is the Keck Effect, I can't find anything but stupid articles and quotes like:
> The Keck Effect is the benefit that patients or referring physicians derive when Keck Medicine of USC physicians, researchers, faculty and experts unite around research, teaching and clinical care.

> When applied to less promotional cases, such as press releases or items in news releases, Rettig said the idea of The Keck Effect will be more subtle, woven into the narrative by noting, for example, how Keck Medicine of USC integrates research, teaching and clinical expertise to deliver exceptional care.

Did they just make this shit up then? Why Keck? Is it magic or normie? Are they trying to take power from Kek and use it to heal people? Do they know what they're doing or is it coincidence? Discuss.