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Why do companies even delay release when they already have all

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Why do companies even delay release when they already have all of the stock manufactured? Makes no sense, I'd kind of get to hype it up, but S/M has already been hyped to as much as it ever will be. Sure, they need time to set up servers or whatnot, but when it's a game that's going to be using the same backend as it's been using for years straight, there's no real reason

It's even more ridiculous that they're digitally delivering games and putting locks on them.

Why don't more companies do it like Apple and release their shit immediately after the big announcement?
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>>29677676
Because they suck
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because apple doesnt need advertising
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>>29677676
Having a marketing cycle means having an announcement a significant amount of time before launch, which means projecting a release date or window, which means eventually choosing a specific date you are comfortable telling people 'this will be completely finished in all aspects, manufactured, and shipped out all over the entire fucking earth.' That's a lot of stuff. Apple can do it because they have a large enough volume of customers who are 100% guaranteed to completely ignore any competition they have, and their profits on their devices are so high.
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>>29677676
Because better be safe than sorry.
Also Pokémon despite having a huge fanbase that will buy anything it shits, it's still way for from the colossus Apple is.
They need to plan the perfect date that can be both a compromise for kids waiting for their Christmas present, teenagers that are willing to skip school (notice how the games always release on friday) to buy the game with their allowance, and adults who have a job (the smaller part).

The games probably go finished in August, but releasing them in Septber would have been a stab to the sales.
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>>29677795
>>29677861
Fair points
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>>29677861
It was finished late september iirc
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