Marvel Vs Capcom Infinite is a Game-as-a-service and why Marvel

>Considering how games-as-a-service has taken hold of the industry, it's no surprise that Marvel's publishing partners would be thinking about projects focusing on that breadth more readily than depth. And while not every approach to games-as-a-service means giving players a treadmill of new characters to collect, that is a well-established way of fulfilling what has become an almost essential criteria in game development.

>"For quite some time now, we haven't seen a pitch where there's no ongoing content," Ong said. "It's almost a given now across all platforms that there's going to be ongoing content. Consumers expect it, and it's a great way to retain and renew interest over time. We actually haven't seen a pitch in a very long time where there's no ongoing content. I guess it's changed slowly over time, but we're at the point where it's 100%. Nobody is even thinking about stand-alone content that is siloed."

>But just as the games-as-a-service model means the developer's job is only getting started at launch, so too do licensors have to commit to projects. Ong said Marvel has built a team specifically to handle the ongoing obligations it has to its games-as-a-service titles.

>"In terms of working with our partners creatively to figure out what the content plan is for any given year--we look at it a year or sometimes 18 months at a time--we look at what are the key beats, what are the beats our partners are interested in engaging in, whether it's a film release, TV, comic, or something like that," Ong said. "And largely that skillset and expertise we have was honed on the mobile side of things, and now we're translating that to the console side as well."

>Marvel vs. Capcom Infinite is one such project that looks to apply the lessons of games-as-a-service to the console side. But it's a particularly unusual one as it gives Ong the chance to see things almost from the other side of the licensor-licensee equation. Just as Marvel has to worry about how Spider-Man or Captain America is portrayed in the game, so too will Capcom be protective about its own stable of characters like Street Fighter's Ryu or Mega Man. As one might expect, the two companies' priorities are not entirely aligned on every last issue.

>"It is unique," Ong said of Marvel's relationship with Capcom. "What helps a bit is there's a lot of history there and a lot of mutual understanding of what this is, and that helps a lot. It helps resolve some of the potential disagreements that come up. I think if it was a new project with a brand new partner, that would be far more challenging. But yes, it's unusual to say the least."

>One challenge might be in choosing which characters will go in the game. While the full roster for Marvel vs. Capcom Infinite has not been confirmed as yet, the series' fanbase has been vocal about the initial absence of staple characters from the X-Men and Fantastic Four universes. To hear fan forums tell it, Marvel is withholding Wolverine, Dr. Doom, and the like as part of a dispute over the movie rights to those franchises with 20th Century Fox.

>"It's something I really can't comment on right now," Ong said. "We haven't officially released the roster. Let's just say we think our fans will be pleased with what's being announced. And what we talked about earlier with games-as-a-service, we certainly expect Marvel vs. Capcom to be that. There's going to be content released over time. We're not seeing this as a one-off that ships this fall; it's a service that goes on for years. Therefore, if you look at it, content and new characters are going to be dropped over time, and I think fans will be happy with what's going to be dropped, not just in September but going on from there."

>In that sense, Marvel vs. Capcom Infinite encapsulates much of the new approach for Marvel Games. The series began as a one-off X-Men arcade game with a port for consoles, but has grown broader over time, first crossing over with Street Fighter and then broadening each brand into its respective owner's larger portfolio. By the time Marvel vs. Capcom 3 launched in 2011, Capcom had begun experimenting with downloadable content in the form of two characters and an assortment of costumes. These days, much as the new game's name implies, the possibilities for expansion of the roster, for fans to keep playing, and for both the developer and licensor to benefit, are Infinite.

>>381600739
if that is the goal, wht didn't they have MVCI release with just Ryu, Megaman X, Iron Man, and Captain Marvel for free and then have everything else pay to unlock?

>>381601428
It might put more people off than it already has

>>381601428
>he doesn't know you have to trick the goyim to get their sheckels
oy vey

>>381601746
The biggest way to make monies are in cosmetics and "pay to not grind"