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Why does Capcom think that YouTube views will lead to more people

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Why does Capcom think that YouTube views will lead to more people buying their casualized Monster Hunter?
See pic related.
>>
Monster hunter really appeals to younger kids in the east. I don't know man. People are more likely to buy something they seen advertised in any way so exposure means more purchases.
>>
>>381441529

But MHWorld is marketed primarily to western audience
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