What games had the best marketing campaign?
I'd say Halo 3, every commercial was expertly crafted, the hype they built up was huge
https://www.youtube.com/watch?v=a3ZGGIdpfEM
https://www.youtube.com/watch?v=MapTlW80f6Y
In fact all the Halo games when bungie was still around had great marketing
The live action stuff they came up for Halo were always top tier shit