Am I missing something here or is there literally no reason to

I don't think you understand just how fucking retarded 90% of "gamers" are. People think they are master race for even owning a gaming PC. It doesn't matter for them if their PC outclasses a fucking console or not. And retarded microsoft fans will think that their box has the best pixels. Just like sonyfags think that their version of fifa is better than any other. It's all about fucking marketing, people just gobble up what they hear in advertisements and what other people tell them.

>>380850994
I know this, but for some reason I keep having expectations of humanity. I hope eventually these kinds of things will beat that out of me, but at this rate I might be set up for miserable disappointment for the rest of my life.

>>380850470
MS and Nadella only cares that you are part of their ecosystem.
Whether you use xbox or W10 store is the same to them.

http://www.businessinsider.fr/us/microsoft-xbox-and-windows-10-satya-nadella-2015-10/
>best of all, you can actually use it to stream the Xbox One across your local network, letting you play console games right on your Windows 10 PC.

>It means that from any Windows 10 PC or tablet, you can launch any of your games, Windows or Xbox. And with the Xbox Live service underpinning it, it adds a really sticky social layer that keeps your achievements and friends list consistent between the two.

>"It doesn't matter where you are," Lavin says.

>"Everything will be unified at some point"

MS is trying to build an established ecosystem(Xbox one, Xbox one S, Xbox one X, windows 10) with the backward compatibily and Xbox games pass and turn it into Netflix of game

>>380850994
Actually I think the Xbones sales reflect that the marketing might not be enough this time around. Xbone is already selling half as well as PS4, unless new numbers have come out to point otherwise. I don't see how this new console will improve the grim outlook Microsoft is facing.

>>380851486
Why would they not just focus on making more exclusives then? Does making an even more expensive console that will also sell like shit (if the Xbone sales are anything to go by) and tunnelling on marketing for it actually create more game sales? They lose money or at best break even on console sales don't they? The Xbone appeal to poorfags, PC appeal to middle class/ rich people. Will the Xbonks even appeal to the middle class over a PC that will always look better?

>>380851808
Forza, Crackdown, Halo, Sea of thieves etc are considered Microsoft exclusive (Windows 10 + Xbox)
From what i know, console makers usually don't make a lot of money from hardware alone.