Independent Marketing Analyst here.
Worked for major industries all over the world. I'm assigned to Intel Gathering for the /v/ board mainly, as it's a board I was using before getting there.
Anyway, we got hands on some intersting pngs at the office, research made by normie marketing tryhards (aka not us).
I just want to tell you guys that cringe is now a marketing tool used to get attention on gold titles (understand the biggest franchises and AAA).
I did not watch E3 yet because we've been busy with other big project this year.
tldr: Cringe will be forced at E3 for marketing purposes, and re-flowed to the most popular social outlets, including 4 chan and a debut on live american news.
Have a great E3 faggots.
Oh and by the way, you are all manipulated tools and you don't even realise it :^)
Yeah, the first thing they want a prospective customer to feel towards their game is a negative emotion. I hear that The Office DVD sets flew off the shelves for people anxious to watch Scott's Tots. Fuck off.