"60% of the time, it works every time" actually makes

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In the film Anchorman: The Legend of Ron Burgundy, Brian Fantana is the roving reporter for the Channel 6 News team, and is quite the ladies' man. He is also quite the cologne connoisseur, and in order to attract Veronica Corningstone, he lathers himself in a cologne called "Sex Panther", which is illegal in 9 countries.

After Brian puts it on, however, we learn that it smells like a variety of disgusting things, including pure gasoline, bigfoot's dick, and a used diaper filled with Indian food. The stench is so bad it clears the office, makes women scream, sets off the fire alarm, and Brian has to be hosed down outside the building to maintain the stench. Everyone is disgusted and on the verge of vomiting.

However, if Sex Panther is so vile it causes people within a close radius to almost blow chunks, why is it that Brian can wear the cologne again in a large crowd at the end of the film, and not only have no one vomit, but have a female zoo keeper attracted to the scent?

It's simple. Brian earlier in the film says, "60% of the time, it works every time" in regard to the cologne, and Ron maintains that that doesn't make sense. However, this quote makes sense if you think of the 60% as the percent of all Sex Panthers made. So what Brian means is that 60% of the time it's created, it works every time. Brian could have easily bought another bottle of the cologne after his first disastrous encounter with it, and that bottle could have been part of the good 60%. I guess pieces of real panther can go bad sometimes.

TL;DR 60% of all Sex Panther that is produced, works every time to attract women. The other 40% of production smells like "a turd covered in burnt hair".