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What has been the cause of GW's massive improvement

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What has been the cause of GW's massive improvement over the last 2 years?
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Google "Kevin Rountree"
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>>54786137
Matt Ward's rriumphant return.
An older, wiser, and more balanced Matt Ward, who realized that his ultrawank was the key to pushing back the Chaoswank of 7th.
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>>54786137

>massive improvement
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>>54786226
This

>>54786242
Ward's been working on AOS this whole time according to ADB. What, did you think the fluff was naturally that bad?
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>>54786308
Let's be honest. Even if you consider GW bad right now two years ago was incredibly worse.
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>>54786137
They've set the standards so low that just acting semi-sensibly seems like a miracle changes.
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>>54786353

Only if you have the brain of a turnip. GW are actually far worse than they were a couple of years ago because where they were cynically rinsing their fanbase of autistic manchildren and actual, real children with stupid amounts of pocket money, now they have everybody singing their praises while they do it. Just because they've worked out how to use social media and they finally hired a PR goon to point out that lying to your customers is a far more effective tactic than spitting in their faces.
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>>54786353

Still rips people off and its getting worse and worse.

Crunch is mostly made by fans or they just added what shit we been asking for, for decades now and they just cobbled it together to barely escape 7th clusterfuck.

Fluff hits lowest low to a point where most anon's on /tg/ can come up with better greentext in 5 minutes.

Ward is back.

Anon, i know what you ment but sprinkling some glitter on shit ain't gonna make it better and i wouldn't consider it massive "improvement".
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>>54786226
i.e. A semi competent CEO. A good thing for the stockholders, not necessarily a good thing for people that don't want to buy the entire space marine range all over again, this time re-imagined as characters from GI Joe and with fluff written by 12 year old with ADHD and learning difficulties.
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>>54786507
His comments on skirmish games should bring joy to even the crustiest xenos-player
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>>54786451
I'd tell you to go back to Warnahordes but no actually plays that anymore. Go back to like 1d4chan and complain about Matt Ward I guess.
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>>54786443

This is pretty much it.

They are doing what should be the bare min right now. Vast improvement, but that isn't saying much. Lot of the problems still exist.
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>>54786622
Not him but what happened to warmahordes? I never played it because of shit models but until some time ago it seemed on the road to replace 40k as THE wargame.
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>>54786137
>massive improvement
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>>54786622
>54786622
no. fuck off would you kindly.
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>massive imp[rovement
>some rando DUPLICATES THE FUCKING PRIMARCH PROGRAM

No, not even THE FUCKING EMPEROR could duplicate it. Its worse. WAY WORSE. MINI PRIMARCHS!
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>>54786777

>Going from 2ed to 3ed.
>Designers are claiming it to be the best, most play tested ed yet, in a game where competitive play is a thing!
>On release its full of so many "even a child could have figure this one out" loopholes and even grammar/spelling-errors that raises the question about said play testing and data collecting, not to mention the overall quality of the game
>Mods go on full which hunt and starts blaming their fanbase for not "playing the game right"
>Starting by banning negative reviews on the forum as it is rated as "bad publicity" to newcomers.
>Later on decides to remove the full forum for teams and "re-boot"


All in all it was a shitfest without end. A clumsy release, whose faults where blamed on a extremely dedicated fanbase. Not even when the evidence where right in front of their noses could they accept that they didn't know balance if you slaps it in their face. This made the veterans doubt the crew in charge, and in that time GW swings around and produce something like 8th ed. It was nothing short of a execution. All that's left now are a few rock hard fanboys that will play the game till they die of old age.

To bad as the game (2ed) was, to me and my friends at least, a breath of fresh air from the usual beer and pretzel 7th 40k. It was clear it was a game, with added miniatures to it, and no one blamed you for playing the good stuff and actually used the rules as RAW, unlike your average 40k game back then.
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>>54786137
is this a bait thread? i cant even tell anymore
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>>54786137
>Had to close literally all their stores and fire 90% of the good stuff for a small profit.
>CAD designs everywhere with lazy sculpting.
I wouldn't call that improvement.
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>>54787986
so basically they made the mistakes of 6e-7e era GW. at the time when GW itself was beginning to recover?
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I think a lot of nuGW's relative success is because they have pinned down what their most avid consumers want. Which unfortunately to the rest of us looks a lot like Space Marines in Fantasy and nuSpace Marines, rather than something particularly aiming to compete with the rest of the (growing) wargaming market.

They've re-aimed squarely at the people who don't mind that the £20 index they bought last month will be getting replaced with a £30 codex next month, it's got all those cool new units in it from the £90 "board game" which is actually an army box with some counters thrown in. Sweet!
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>people doubt the improvements GW has made

You fags are like Hillary voters after the election.
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>>54789441
>Numbers and Stock are proof that a company is doing something right. Because it's not like the Stock Market is simultaneously reactive and speculatory, and as such, subject to rapid change. Or that making improvements and learning how to milk dumbasses with too much pocket money aren't one and the same. Nope, this graph has a line that goes up so that means it must be right.

Redshirts everyone
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>>54789521
>stock price has steadily increased to triple the value in 2 years
>guys it's not an improvement
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>>54789521
Post your stock portfolio
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>>54786137
>massive improvement
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>>54789521
Nigga any company that has tripled its value in two years is either playing with funny-money or massively improving, and I sincerely doubt GW is laundering money and cooking their books.
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>>54789233
>replaced
There's that word again...
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>>54786443
This guy gets it
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>improvement
>leeching money out of their cucked clientele like never before
>the fluff is dogshit for everything barring their licenced properties
>the only good thing they have done in recent months is re-release a tweaked version of what they had out in the 90s
>which they immediately overshadowed with Primarines and a new edition that eliminates part of the components the other, actually good game needs
If this is your idea of improvement I'd hate to see what you think utterly tanking looks like
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>>54791279
>utterly tanking

It was literally what we just had.
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>>54791279
>the only good thing they have done

>actually discounted box sets isn't a good thing
>a return to softcover, affordable books isn't a good thing
>pushing regular new releases isn't a good thing
>actually listening and replying to fans isn't a good thing
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>>54791441
>actually listening to fans
Shame they didn't do that with Age of Shitmar, eh?
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>>54791459
Why do you hate AoS?
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>>54791551
Because it took a big steaming shit on a much-loved setting with its own unique feel and look, before throwing it out in favour of bland but easily copyrighted crap cynically pumped out to appeal to what the board of directors thinks kids like this month.
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>>54791611
I disagree with your sentiment, Fantasy had been written into a corner and something needed to happen to change shit up, but that's a reason to hate it I can at least understand.
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>>54791650
It didn't need to be completely obliterated. Fuck whoever thought that was a good idea.
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>>54786137

If the Emperor had a Text-to-Speech Device.
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Better than ever, don't like it don't play it you fucking autistic niggers. Stupid niggers.
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>>54786777
>>54789197
Let's be honest, Warmahordes' main appeal was not being 40k. It was going to suffer the moment GW stopped shitting the bed. They just sped up the process.
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>>54792154
Sorry I had a bad day but fuck man this company is a lot better than it's ever been, financially and socially. Nobody is calling them perfect, but to say they are worse is just wrong.
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>>54786137
The fact that it would have been more work to get worse than to get better than that low bar.
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>>54786443
Semi at best.
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>>54786137
Violence football.
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>>54787986
Don't forget that they had to re-write an entire faction's rules after Mk3 dropped.

And then, instead of buckling down and fixing rules they decide to release "Tim Burton's rejected ideas: the faction," which no one is excited for or even wanted.

Man, PP pisses me off. I really wanted to like them, you know?
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>>54786308
Are you some kind of faggot who doesn't play the game and whines about fictional characters online?

Who gives a flying fuck about what some dipshit writes, this is /tg/ and what matters is making a semi-playable game and not some asinine fantasy drek that has never been worth reading, ever.
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>>54793296
Glad I'm not the only one that really doesn't like Grymkin.
The Heretic is a nice model though but he's also not an evil European fairy.
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>>54793519
But the game aspect is also an unbalanced pile of drek that isn't worth playing, ever.
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>>54793572
No, the game is pretty fucking good now and the addition of command points has both completely changed the old 40k dynamic and made it more tactical. You can actually swing a whole game around now depending on how you use that pile of non-replenishing hail mary's.
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>>54793542
In addition to not liking them, I just can't understand why they'd even make them. On top of the fact that they've already got nine full factions, two mercenary factions, and two small factions, there are far more interesting things going on in the warmahordes world than "skin and moans."
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First off, new CEO after their stocks plummeted from bad business decisions.

Secondly they have improved significantly from 2 years ago. There's finally a lot of fanbase outreach, new interesting novel series ideas (i.e. beast arises), an attempt to keep all the armies relevant (see the index release that came with 8th edition), rule improvements with 8th, a return to campaign events (that won't be stupidly retconned cause they're so small in scale), and even the models look less shitty now. Armies that people wanted codex's/models for for ages (Mechanicus, custodes, even Sisters of Silence) finally got them. A lot of people wanted them to finally advance the timeline as well.

However they still have huge issues, now it's mostly the prices. They're not very good at designing new fluff either (I hate the idea of Chadmarines and they ruined WHFB).

But if GW's shit level was 588% 2 years ago, it's 520% now.
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>>54793296

I mean, I think the IDEA for the Grymkin is really, really cool.

It just doesn't feel to fit into the rest of the world. Like they were just tossed in there. Coincidentally I've been meaning to sell off my Warmachine collection.
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>>54793776

I've been considering making a return to 40K but the prices make me choke a little every time I see them. $60 for basic troop choices is fucking wild. I was initially happy about GWs move to plastic singles for stuff like HQs because I much prefer painting it to metal. I don't like that that seems to have made the prices of said models double.
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>>54793817
Don't ever, ever pay full price. You can find mail order places that will give you a 25% discount.

In Canada you can use GC Minis from Victoria.
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>>54793775
>I just can't understand why they'd even make them.
Hordes was hitting its 10th anniversary and it had not had a new faction yet. So "do an army that's design process is "make a pun"
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>>54793776
>However they still have huge issues, now it's mostly the prices

You're not kidding. I'm over here in Japan and GW expects us to pay 8100yen ($73USD) for a box 10 Reivers .
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>>54793957
Serviceman or actual Nip-poster?
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>>54793969
Neither. Dancing Monkey / former WHFB/40k player.
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>>54793957
How much are those special "only available in Japan" kits, or are they not out yet?
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>>54793817
Yeah their prices are nuts. I wanted to buy some AOS blood warriors for conversion parts on my CSM, they fucking $70 for a box of ten. I'd love to support them proper but there's no reason to ever pay that much for a fucking troops choice when I can get them for $30 on ebay.
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>>54793998
The blind box marines? They're not out for general sale until September, I think.

They had an early sale at Wonfest at the end of July though.

Not sure of how much they expect to sell them at. I think I had read somewhere 500yen?
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>>54791650
See, that's this line of throught that ends up with AoS boxes collecting dust in a warehouse. While the WHFB community was able to keep the game afloat despite years without meaningful releases due to the appeal of its IP, AoS can't even stay amongst the most sold wargames despite having the KO release.

Let me remind you that at this point AoS sells less than Armada or even than a range of D&D minis.
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>>54794202
I don't agree with AoS, I feel they should have done something different than annihilate the whole setting sure, but the setting needed change.

Also those D&D minis have been selling like fucking hotcakes over here, and Armada is pretty popular too so I wouldn't give those as examples.
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They were absolute dogshit in pretty much every aspect, except for the casting quality of their palstic models. Now they have some basic customer service, actually react to some wishes from the community and at least pretend to try to get their rules somehow balanced. They are still at a basic level, which is perceived as the second coming because they were so fucking atrocious for so many years.
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>>54794050
How popular is 40k in Japan, out of curiosity?
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>>54794236
>but the setting needed change.
Yeah, retconning the End Times.
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>>54794288
I can only speak for Tokyo, but of miniatures wargames, it's definitely the most popular for those in the know.

It's a fairly niche thing, but there's been some push recently to get GW stuff into bigger hobby shops and electronic stores(which double as hobby shops - gotta get 'dem Gunpla and Tamiya kits somewhere, right?). The new SM heroes boxes are likely another push to get the Japanese modeling community interested.

It's been about a year since I've visited a GW shop, but from what I remember, there were some complaints of the Japanese community being too "narrow" - i.e. it's a really small, almost inbred, community that lacks new blood. Mostly cool guys though.
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>>54786451
How's that crippling loneliness working out for you? Are you having fun being the guy that everyone hates being around?
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>>54794288
>>54794355
I guess it's probably clearer if I say, I've never met a Japanese person who knew what it was who wasn't already interested in wargaming/miniatures/scale modeling.
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>>54793519
Right there with you m8, the fluff and fiction has done the game more harm than good.
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Dropping AoS softly
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>>54786137
Improvement sure, massive no
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>>54791723
The fanbase for WHFB was miniscule by that point. I get the impression AoS was an experiment, because if it failed (which I think it has) who was gonna complain? They'd just learn from their mistakes for when they shake up 40k. Which they have done quite well.
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>>54793519
I think you´re only partionally right here, Anon.

Playing a wargame that´s based on a fictional universe, benefits from a strong fictional background to enhance the experience and make the armies and characters more relateable.

If you would just like to pay the game, then use little cards as proxies. You can write the stats of the model it shall be on it and put a small pic on them too, to make them more recognizable of course. Also, ban every kind of expression from your game that is based on something written in the fluff. (some might even enjoy it)

Now behold, how attractive the whole thing gets for new players and the experienced players too. Because now, you have just the game itself and nothing else.

See, if there would be no more books and background written or sold, it wouldn`t attract nearly as much people to buy the models. So "the game itself" is highly depending on it. While the fluff could easily survive and sell itself without even a single model ever produced or sold.

I think the reason why a lot of fluff is bad in the first place, is because of the model release decisions and marketing campaigns, that suddenly require novels and ridiculous background stories that nobody that would only focus on the lore would ever choose to implement.

Meanwhile, the overall quality of the novels seems to have risen while I agree, that there are still some unreadable books coming out. But it´s nowhere near the inflationary selling of shitty books that were published out of greed two or three years ago. The quality control seems to be tighter now.

In the end, this is just my humble opinion. I grant you yours.

>tl;dr: To say, it is all unworthy of reading is utterly stupid.
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>>54786137
Culling WHFB and paying attention to their audience has been a good move for GW (contrary to the persistent screeching of the 9 people who actually still played WHFB at the time).
Lately GW has been doing a great job interacting with players on social media. We also saw GW taking influence from homebrew tournament-systems and points values that online communities made for AoS in the first year of its release, to write the GHB.
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>>54786308
Found the WHFB player
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>>54795391
what are some of the newer (see: came out in the last 5 years) BL books you'd recommend? I loved the Guardsmen stuff like Gaunt's series and Inquisitor Eisenhorn one.
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As we see from 2017 numbers, the AoS fanbase is pretty dead. It can't sustain itself without a steady stream of releases. GW made an experiment and it tanked hard.

At least they will be able to sell GHBs
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>>54786137
>GW's massive improvement

>GW
>improvement
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>>54786137
>improvement
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>>54786137
Why, the return of our Spiritual Liedge of course
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>>54794373
Ad hominem, the last argument of the intellectually devoid. Oh, the injury.
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>>54796060
There haven't been any. ADB barely writes any more, Abnett seems to have moved on to other things + health issues and all the others left writing are garbage tier.
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>>54794373
Is that really the best you can do?
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>>54793880
25% off is getting increasingly rare and even when you get it, it just takes the prices from 'utter insanity' down to 'are you taking the piss?'
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>>54786308
Come on dude the bait couldn't be more obvious if there was a giant neon sign.
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>>54786308
>>54789651
>>54798832
(you). There, you got what you wanted.
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>>54786507
>this time re-imagined as characters from GI Joe and with fluff written by 12 year old with ADHD and learning difficulties.
>this time re-imagined as characters from GI Joe
>this time
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>>54795362
But why did WHFB have to die for it? Why couldn't it have just been a spinoff game with some unique models?
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>>54804237
To see how far they could push things, and see how strong the reaction would be.
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>>54804268
>let's kill off our game that doesn't need to die and currently costs us literal pennies in upkeep as we already have all of the moulds so we can just see what people would think

Brilliant financial strategy, I can see why they pay you the big bucks.
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>>54795362
I was talking to the guy who owns my local GW and he told me, and I have no way to prove this but I don't think he was lying to me, that before AoS he was selling more paint and primer than the entirety of his WHFB stock. Now even though AoS doesn't meet 40k numbers it's doing really well, I think he quoted me something like 30% of his total business.

It's just one individual store, but I'd say that the success/failure rate of AoS is actually kind of a location thing, I've seen more AoS games in that shop in the last year or so than I saw WHFB games in the previous three. Though that is just what I personally saw.

I get people on /tg/ are salty, but it seems like people do like it.

>>54804309
>lets never try anything new ever again and keep everything static
k
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>>54804345
>we have to kill off old games to make new ones

k
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>>54786353
They're headed in the right direction, but the IP side of things has been really bad.

Honestly, the fact that GW can only really try to improve one thing at a time, at the cost of other features is a good sign they're not fit to purpose anymore.
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>>54804374
Sure, why not? If people weren't playing, and it doesn't seem like a ton were, try something new.

Stay mad.
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>>54804389
>let's stop making what money we are from this game so we can try something new that will end up making exactly the same amount of money, a little bit

I didn't even play WHFB, the move to completely kill it off for literally no reason than they wanted to try to force people into a completely different game is just so retarded I can't understand it. And the only answers I ever get are "new things" which don't necessitate killing off a product that still makes you some money with very little investment and "lol mad fag?" which isn't even an argument.
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>>54804374
>>54804309
Yeah, but you can still play whatever the last edition of WHFB was. People still play Epic and Necromunda, they don't need constant new releases. If the WHFB community didn't come around to AoS AT ALL, I'm sure I'd see a lot more talk about fan rules to continue support for the old line. But despite a rocky start, I hear people talking about AoS at all, which is a lot more attention then I've seen people give WHFB in a long time.
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>>54804480
But that's simply anecdotal. I still see tons of people talking about and playing WHFB. And there's been stuff like 9th age which is even named after what would be the next edition for WHFB and I see a WHF general thread every so often here.
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>>54804454
Yes, the goal of a business is to make more money, I'm proud of you for figuring this out.

the move to completely kill it off for literally no reason than they wanted to try to force people into a completely different game
I wasn't in the rooms when these decisions were made, but sure I'll take a whack.

GW knows full well people still play older editions, so keeping up production for people who are set and for a line that really doesn't sell.

They don't want old product and new product to share shelf space, or even have old product that sells worse take up shelf space

They only wanted one narrative, they're already juggling 40k and HH and they don't want to put up with that with WHFB

that's three plausible reasons.

>just so retarded I can't understand it.
Something is retarded here, but it wasn't GW.

>And the only answers I ever get are "new things" which don't necessitate killing off a product that still makes you some money with very little investment
There are plenty of reasons. Clearing out shelf space for your new IP that, by all indications is at least selling better. People buy new shit, AoS looks new, using /tg/ as an indication of how rando's feel is dumb.

>"lol mad fag?" which isn't even an argument.
I wasn't trying to make one. I am calling you a faggot though.
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>>54804547
>I still see tons of people talking about and playing WHFB
Then what's the problem?
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>>54786137
"massive improvement"

Fantasy dead. Age of Smegmar here. "Primaris Marines." More bullshit.

Nah.

>>54786308
tpbp
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>>54804598
A dead game doesn't get new blood. Sure someone already into the game can play with the people they have been playing with, but a dead game is a tough sell for a new player. Why would they pick up the dead one when they could start playing the one that's going to get new shit? It means that while the community isn't dead yet its days are numbered.

>>54804571
>muh shelfspace

This argument only holds water given the presupposition that there isn't going to be new stuff for fantasy. AoS only had to be a variant ruleset with maybe some unique models for the super big guys.
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>>54804705
>A dead game doesn't get new blood.
Not without work from the fans, no. But if there are still old players, what's the problem? You can even recruit AoS players into playing the old stuff if you get along with them well. Look at it this way, if I considered 7th ed 40K something other than trash, and wanted to play it, I'd try to recruit 8th ed players. They'd have to sub some of their new units for other things, but I could probably get a few games going. The AoS players ARE your new blood, and WHFB wasn't erased from existence. GW has dropped support for a lot of old games, but nearly all of that old stuff is played by someone, somewhere. You can go on all day about how you don't like it (it looks like you will anyway), but it was a safer bet to take a bigger risk with their less popular game, and it overall did result in more sales and attention. That's just how life is.
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>asshurt WHFBabbys
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>>54804895
All they had to do to revitalize the line was add Fantasy Space Marines.
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>>54804895

Guilliman has the same exact gauntlets as that model
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>>54787986
We should have seen this coming after what they did to Monsterpocalypse.
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>>54804850
AoS isn't just a new edition though. It's a conpletely different game, it doesn't even use the same bases. You can't just take your AoS stuff and decide to play a game of WHFB instead. And honestly, we'll see how well AoS is doing years down the line when the sales have died diwn even further and content releases slow to a trickle like they did for WHFB while GW goes back to jerking us 40k players off some more.
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>>54786137
They acknowledged the internet exists.
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>>54804374
talking from a business perspective, having 2 ips in a similar setting would be fucking retarded, you would basically be stealing your own custom base with one product from the other
it was either aos or a 9th edition
>>
one day when you are full of salt and cucked you will think back to this moment where you thought games workshop was a good company. Eventually it happens to everyone.
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>>54805693
>stealing your own customer base
>you're taking money from yourself
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>>54805693
Yeah, anon, having two games in similar settings is an awful idea. That's why they're doing it again with Age of Smegmar's streamlined boardgame/skirmish wargame and 40k/HH at the same time.
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>>54805969
>Age of Smegmar's
I love that you're so upset about the game you have an angry pet name for it.

The boardgames get people into the bigger games though. I bought Deathwatch Overkill in part just to have Genestealer Cultists, and I know of people who go into a box game as an entry point into the larger hobby. You think Shadow War Armageddon didn't move a LOT of basic troop boxes, which in turn might get people into trying to collect full armies?

You seem really upset about something that you also don't seem very knowledgeable of.
>>
>>54805939
Not him but it's not complicated. Creating a brand new product that merely transfers fan base from another of your products instead of generating new fans whilst still maintaining the other product ain't the best idea.
>>
>>54806136
>Creating a brand new product that merely transfers fan base from another of your products instead of generating new fans whilst still maintaining the other product ain't the best idea
>Creating AoS that merely transfers fan base from WHFB instead of generating new fans whilst still maintaining WHFB ain't the best idea

Oh so we're in agreement
>>
>>54806121
>using the funny maymay name that people have been calling it since it was announced is being mad and making up a name

I bet you get your panties in a twist when people say xbone too, don't you?

>I know of people who go into a box game as an entry point into the larger hobby

Kind of like how AoS could have been one of those box games that got people into the game that already existed?
>>
>>54805693
The most logical example that the other anon MIGHT be old enough to understand is the 32X. Sega was already planning the Sega Saturn, so being so adamant about putting out the 32X the year before just confused people. The Saturn is a 32-bit, CD based system, right? Isn't my Genesis that now that I have a Sega CD and 32X shoved in it? Even the Wii U could be argued to have floundered due to brand confusion. If AoS launched AND GW promised a 9th edition WHFB was on the way, it would have just been a mess.

>>54806216
Xbone is easier to type than Xbox One or any other variation. Even people who own one use it because it's a really quick shorthand for the system and doesn't leave any of the (again brand confusion) trouble of being distinct from the original Xbox.

AoS is real easy. Typing out Age of Smegmar comes off as really, really upset. Why though? If you just dismiss any other poster telling you why shit went down as "NUH UH!" who gives a fuck what you think? You've been whining for quite a while now. All you have stated so far are stupid ideas that point to you either shitposting or actually being kinda dumb.
>>
>>54806384
I know why the things happened like they did you patronizing retard. Obviously both games being released at the same time might confuse people but that's why you just don't.

You're arguing from the end and making up reasons then concluding that those reasons are correct and that conclusion is the only possible one. Ignoring the possibility that there was a better way to handle the whole shit show. Saying it's right because it happened is grade school shit.

And I typed Age of Smegmar because it triggers people, you clearly included.
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