>you are her very first customers >she's offering

>>51473722
>The potion eats her clothes.
>THEY WERE TOO STRONG FOR YOU ADVENTURER!

pedos should be gassed.

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>>51473722
Your descriptions (especially the first and second) are very endearing.

That's pretty much how you make a 'good' shopkeep. A shopkeep is a 'tool' for the PCs to use, so if you want to make the memorable all you need is a name and a quirk. That keeps them sticking around in the PC's heads, and if they choose to keep interacting with the shopkeep you can give him/her a backstory.

For starters you have to make him/her an appealing but flat character. Enthousiastic loli who just earned her first shiny penny is enough of a quirk to work.

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>>51473816
>appealing but flat

>>51473799
>why does mommy need the strongest potions the morning after going into battle

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Like this.

>>51473921
To get her energy back after last night with her customer.

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>>51473816
They're also really useful for spoonfeeding plothooks, too, if you're crafty.

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>>51473934
What fresh hell is this. One of those sluts is bad enough.

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My party's inquisitive agency recently had a...not-quite-adept magewright open a magic shop a few floors above their place. Sells walls of herbs and teas that may or may not be magic, reagents, supplies and clothes for casters or alchemists, and a number of odd magic items- mostly either fringe useless things he has found, made, or bought such as the classic "ring that turns invisible when you put it on" or +2 chopsticks, because he was tired of floundering with them himself.
He recently has been trying to produce a flamebrand weapon, which the party learned of thanks to small explosions and smoke pouring from his window. He has a barrel of discounted attempts at this enchantment, including a thoroughly burned but now fireproof staff, a sword and wizard hat that spawn a candle sized light at their tips, a mace that is pleasantly warm to the touch, and a dagger that heats up to a viable flame...all the way from blade to handle.

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>>51473722
>tfw your group just wants to hand wave buying goods instead of interacting with the shopkeepers.