So I have been a legit nice guy all my life, I've been kind

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So I have been a legit nice guy all my life, I've been kind and courteous and a friendly dude. That has gotten me absolutely no where for the past 5 years since I became an adult, so I decided to switch it up. I read plenty of literature from female magazines like Cosmo to figure out how I should act, it more or less confirmed the whole saying "nice guys finish last." So I decided to become a shitty guy and mean, I look up to my friends, two of them are in a solid relationship, but they also have side girls, multiple, so they are in my opinion shitty dudes, so I didn't expect for me becoming shitty to come across so poorly. Anyways, we were out drinking and I just in general just started acting shitty like the magazines and articles said and man did that hurt alot of peoples feelings. What gives? Why are they acting like such large pussies now? These guys brag about sleeping around behind their girls backs and clearly don't care about their feelings, but all of a sudden they do and are getting mad at me?

I don't get it. Why are they so eager to cheat, but then become moralfags when a friend just starts acting like them? These are real mixed signals that I was getting and now I'm pretty much banished from the group. I will never understand normies.