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The NAZIS have ALREADY WON:
Woman munching on a hamburger McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. You may think it started with Ray Kroc in the 1950's when he bought his first hamburger restaurant, but it's origins were actually much earlier than that. In fact, Henry Ford was the first McDonaldization pioneer with his vision of an assembly line for improving the production of automobiles. His revolutionary idea dramatically changed how many automobiles could be produced and was very efficient.
In essence, McDonaldization is the process of rationalization, albiet taken to extreme levels. Rationalization is a sociological term that simply means the substitution of logically consistent rules for traditional (or illogical) rules. One of the fundamental aspects of McDonaldization is that almost any task can (and should) be rationalized.
The process of McDonaldization takes a task and breaks it down into smaller tasks. This is repeated until all tasks have been broken down to the smallest possible level. The resulting tasks are then rationalized to find the single most efficient method for completing each task. All other methods are then deemed inefficient and discarded.
The result is an efficient, logical sequence of methods that can be completed the same way every time to produce the desired outcome. The outcome is predictable. All aspects of the process are easily controlled. Additionally, quantity (or calculability) becomes the measurement of good performance.
By now, you might be thinking that this all sounds pretty good. After all, being more efficient is a good thing. Controlled, consistent and measurable outcomes also sound good. So, what's the problem?
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(cont)
It turns out that over-rationalizing a process in this manner has an unexpected side effect. It's called irrationality. In a sociological context that simply means that a rationalized system may result in events or outcomes that were neither anticipated or desired, and in fact, may not be so good.
Take the example of the McDonald's chain of restaurants. Where is the irrationality? The premise of fast food often turns out to be just the opposite - long waits in lines. Fast food is not necessarily good food - in fact, McDonald's food is extremely unhealthy and the taste is average and bland. The system of efficiently producing and distributing their food has some other consequences, namely millions of tons of trash each year (disposability) and a food cultivation system of questionable ethics.
According to Ritzer, the four main dimensions of McDonaldization are:
Efficiency - The optimum method of completing a task. The rational determination of the best mode of production. Individuality is not allowed.
Calculability - Assessment of outcomes based on quantifiable rather than subjective criteria. In other words, quantity over quality. They sell the Big Mac, not the Good Mac.
Predictability - The production process is organized to guarantee uniformity of product and standardized outcomes. All shopping malls begin to look the same and all highway exits have the same assortment of businesses.
Control - The substitution of more predictable non-human labor for human labor, either through automation or the deskilling of the work force.
There are other dimensions of McDonaldization that Ritzer didn't include with the main four, but are worthy enough for prime attention. They are:
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(cont)
Irrationality - A side effect of over-rationalized systems. Ritzer himself hints that this is the fifth dimension of McDonaldization. An example of this could be workers on an assembly line that are hired and trained to perform a single highly rationalized task. Although this may be a very efficient method of operating a business, an irrationality that is spawned can be worker burnout.
Deskilling - A work force with the minimum abilities possible to complete simple focused tasks. This means that they can be quickly and cheaply trained and are easily replaceable.
Consumer Workers - One of the sneakiest things about McDonaldization is how consumers get tricked into becoming unpaid employees. They do the work that was traditionally performed by the company. The prime example of this is diners who bus their own tables at the fast food restaurant. They dutifully carry their trash to friendly receptacles marked "thank you." (The extreme rationalization of this is the drive-thru; consumers take their trash with them!) Other examples are many and include: ATM's, salad bars, automated telephone menus, and pumping gas.
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We need to optimize processes for maximum efficiency in order to accomplish more in less time, at the sacrifice of the so-called 'soul' in things.
What's your point?
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>>137521026
>>137521116
>>137521236
stfu nigger
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I don't exactly see the problem here OP
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>>137521026
>The NAZIS have ALREADY WON:
what does this have to do with national socialism?
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The most important thing you can do for the white race is keep your own life in order. Start with yourself. You must be competent, reliable, hardworking, and, above all, happy. Do people in your life trust and respect you? What does your family think of you? Are you capable of raising children? Racial politics doesn't have to be the only factor of your life. And if you can't achieve such things for your self, then the chances are very high that you are not ready to be a political activist, either online or in real life. Because how can you make a difference for the race, for the lives of many, if you can't even make anything of your own, individual life?
Always remember: we live in first world countries and have opportunity that most people born on this planet do not. Things aren't as good for us as they were for our parents. But billions of people in the third world would still kill to have the opportunities that you do right now. So take care of yourself! Work your ass off, every day, to build a good life for you, and for your family. Spend your time wisely, and keep your real life priorities in order. Work hard, but also do fun and wholesome things with real people in real life. That is very important. Nothing on the internet should ever take away from your real life.
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