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Anonymous
BMW announces new "brand presence" for luxury models (models with a 7 or 8) - New logo and branding 2017-09-11 06:09:56 Post No. 17859256
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BMW announces new "brand presence" for luxury models (models with a 7 or 8) - New logo and branding 2017-09-11 06:09:56 Post No. 17859256
[Report] Image search: [Google]
File: BMW-Black-White-Logo-1[1].jpg (378KB, 1600x800px) Image search:
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![BMW-Black-White-Logo-1[1].jpg](https://i.imgur.com/gv2YVtx.jpg "BMW-Black-White-Logo-1[1]")
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BMW announces new "brand presence" for luxury models (models with a 7 or 8) - New logo and branding
Anonymous
2017-09-11 06:09:56
Post No. 17859256
[Report]
>Beyond driving pleasure: innovative luxury, BMW-style.
>New brand presence to accompany premium car maker’s model offensive in the luxury segment – Focus on desirability, exclusive experiences and unforgettable moments in time
>As part of its forthcoming model offensive, BMW has developed a new presence for its luxury cars that sees the profile and positioning of the most exclusive members of its range refined into a distinct product category. The upcoming BMW 8 Series and BMW X7 as well as the BMW i8 and the upcoming BMW i8 Roadster will join the BMW 7 Series in the brand’s significantly expanded luxury segment line-up. These cars appeal strongly to the heart, so they are particularly well placed to enrich the characteristic lifestyle of customers in this segment with authentic, emotionally engaging experiences. The identity and attitude shared by BMW’s elite models are echoed in a newly designed logo which combines a black-and-white version of the manufacturer’s roundel first used 100 years ago with the company name “Bayerische Motoren Werke” written out in full.
https://www.youtube.com/watch?v=lmk19kelV7I
https://www.press.bmwgroup.com/global/article/detail/T0274134EN/beyond-driving-pleasure:-innovative-luxury-bmw-style?language=en
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>>17859256
>With its classical, understated aesthetic and the company’s original name spelt out, the logo highlights BMW’s inimitable history. The daring to explore standalone solutions and concepts, and the ability to take on challenges and emerge from them stronger, are deeply-rooted elements of BMW heritage. This approach – encompassing everything from the first altitude-world-record-breaking aero engine to the launch of the BMW i brand – has proven to be a recipe for success, as well as showcasing the company’s passion, confidence and gift for bringing the future into the present day. And it is also apparent in the lifestyle of a target group well accustomed to trying new things, taking the lead and choosing a free and independent path in life.
>“For these people, life is all about making the best possible use of the time available to them,” says Hildegard Wortmann, Senior Vice President Brand BMW. “Their motto is ‘to own the moment’ – i.e. to max out every snap-shot of time with meaningful and beautiful things.”
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>>17859261
>>17859256
BMW really seems to be going for a bigger chunk of the high-end market. My big question is if the black-and-white roundel will actually start appearing on cars, and if they'll start calling the 7er just the 7 in more than just ads like this. We'll see soon enough!
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X7 looks bad
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>>17859256
Looks like BMW is borrowing design notes from Mercedes on the 7, and Volvo on the X7
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>>17861547
Mercedes borrowed the GLE from the X6, who cares
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>>17861624
Merc fags
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