I know this thread may have already appeared a lot on this board,

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>>17822626
copypasta from a previous thread.
To understand Scion, first you need to understand how Scion came to be In 1999, Toyota decided they needed to capture the hearts, minds, and wallets, of the youth generation. It all started with a cooperation of many Japanese companies, They came together for a brand of things specific to Japan that were to be marketed relentlessly to the youth under a brand called WiLL. There were WiLL refrigerators , laptop and desktop computers (made by Sony. IIRC, the US market equivalent was the Sony Vaio), cell phones, and of course, cars. Toyota made 3 cars for the WiLL brand (pic related), 2 were based on the Yaris (US market Echo), and the last was based on the Voltz (US market Pontiac Vibe). Pic related is the WiLL VS, based on the Voltz.

The WiLL project got Toyota inspired though. If this could work in Japan, there was a chance it could work more lucratively in the United States, their largest market. but first they had to find out what young Americans wanted.
This led to the start of Project Genesis. Genesis took 3 US market cars and advertised them different from the rest of the line up to find what clicked. While most of Toyota's line up were advertised for their practicality and reliability, these 3 cars were marketed as fun, and fast. The 3 cars were the Toyota Echo, the Toyota Celica, and the Toyota MR2 Spyder.
>continued next post

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>>17822691
Project Genesis ended in 2001 and was branded a huge failure, but one they learned from.
The Echo wasn't quirky or unique enough to capture their imaginations.
The MR2, though desired by many young Americans, failed because dealer markups (because sports car) pushed the price of them out of the range of the intended market.
The Celica caught on though. It was unique enough to capture imaginations. It was sporty enough to not be a complete poser, and as a hatchback, it was practical enough for youth to use as a DD.
Project Genesis then led into Project Exodus, later renamed Scion. Exodus built on the lessons learned from Genesis, to great success. From the MR2, they learned they would need to employ the technique of no-haggle-pricing borrowed from GM's Saturn division (which had had success in the youth market). This kept the cars at sticker price. Dealers were not allowed to mark up or they'd lose the right to sell any Toyota products, period.
From the Celica, they realized hatchbacks made everything more practical for the youth and made cars usable for everyday driving. A Celica replacement was quickly developed for Exodus (The Scion tC).
From the Echo, they learned the cars needed to be interesting and quirky, with often controversial styling. They also learned they needed a new brand. Young buyers didn't want to own a car from the same brand with dull and lifeless products like the Camry and Corolla. A California ad firm was contracted to develop the brand, logo, and advertising. Scion was the result.
>continued next post.

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>>17822699
Something else unexpected they learned from Genesis, from the Success of the Celica, was the importance of personalization. They noticed most of the Celica's had been modified and personalized. Ka-ching! Big opportunity there! This led to the Optomize Scion program. With the program, Toyota would foot the bill for other companies to develop bolt on aftermarket parts for Scion vehicles. These parts would then be made available at dealerships through TRD and wouldn't void the warranty. This would be a huge selling point for many buyers.
Scion got their own headquarters in California separate from Toyota and announced themselves to the world in 2002 with a few concept cars (the BBX and CCX) which previewed what their production cars would look like (the xB and tC respectively). Scion released the xA and xB to the public in 2003 in California only initially to troubleshoot any problems before rolling out the brand to the rest of the country. The xA and xB were both based on the failed Echo, but were much more interesting. Scion wasn't keen on the original xB, feeling the styling too radical, and predicted the more conventional looking xA would outsell the xB 2 to 1. They were wrong. The xB's love it or hate it styling caught on in a major way, quickly developing a cult following. The were well-built, practical, attention-grabbing, and infinitely customizable. Advertising often touted the cars as a blank canvas

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>>17822704
mentioned advertising.
Genesis:
Echo-
https://www.youtube.com/watch?v=SFoJ_MWQb1Q
https://www.youtube.com/watch?v=zB8huyJTFZo
https://www.youtube.com/watch?v=nWFYtJiGryA
Celica-
https://www.youtube.com/watch?v=ENgz5QbUROE
https://www.youtube.com/watch?v=8a2lcFMqHxw
https://www.youtube.com/watch?v=12CDQ5UlLGU

And then Scion.
https://www.youtube.com/watch?v=Z7E6RCcfEGg
xA;
https://www.youtube.com/watch?v=-WsCjMwvC04
xB:
https://www.youtube.com/watch?v=UrFoG_LSBUg
https://www.youtube.com/watch?v=ECFxhV76MH4
tC:
https://www.youtube.com/watch?v=K1uwRJ1vpyQ
https://www.youtube.com/watch?v=pY2Haja1xps
https://www.youtube.com/watch?v=hjxYlZWG8W0
https://www.youtube.com/watch?v=hpKi1d6MhLc
xB (second gen)
https://www.youtube.com/watch?v=JpQ0ygDlC8k
https://www.youtube.com/watch?v=a-Qrgb3HxOw
https://www.youtube.com/watch?v=SpkKsUBwDzQ
https://www.youtube.com/watch?v=BCQN9Zz5me8
xD (replacement for the xA)
https://www.youtube.com/watch?v=Set1KKd6HKM
https://www.youtube.com/watch?v=IL0075A4sbI
https://www.youtube.com/watch?v=Pv0SN3CMeGI
https://www.youtube.com/watch?v=0j6RoxNrDfg
tC (second gen)
https://www.youtube.com/watch?v=ZBuzWADYG4s
https://www.youtube.com/watch?v=YGPQPlqg2Ho

tldr
Millennials were supposed to have money but they didn't have money.

>>17822727
because old people were hoarding it

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>>17822731
It was a lot of things.
Blaming it on any one factor is childish.

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>>17822737
>posts weebshit
>calls others childish

gude thread my doods

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>>17822626
Because they marketed slow "sporty" cars to youth who knew that they could get much faster cars for a much lower price.

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>>17822760
>posts legitimate web shit
>green texts calling others childish
Wow

>>17822832
actually, brand new, you couldn't get faster for the money.

>>17822832
>that awful plastic steering column cowling

wtf

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The redone xB, the 2008 economic recession, and the fact that Lexus was quickly taking its place probably killed it.

>>17822832
How dare you save the picture from my thread without replying. Shame on you anon.