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File: subaru-gay-friendly[1].jpg (33KB, 426x264px) Image search:
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A buddy and I were thinking about this and we realized that Subaru's sales success are based purely on marketing and not true engineering or packaging merit. I live in Vermont and you cannot look at a parking lot without seeing one Subaru. Vermonters are drawn to the green car/hippy image Subaru puts out but the cars aren't really that green. The following are my thoughts.
1) Their hybrids are terrible and they have no electric vehicles to maintain this green image.
2) It's rare to hear of a subaru rumbling well past 100k miles without much trouble so by dumping the vehicle sooner, the green image goes out the window.
3) Subaru doesn't come anywhere near the top in NVH reduction or interior quality in its price category. For too long it's been Fisher Price quality.
4) Most of its vehicles aren't joys to drive so people aren't buying based on driving enjoyment and willing to sacrifice other departments.
5) Subaru found the niche of middle to upper middle class white people with college degrees that lean left, listen to NPR, and have pets. These buyers may be outdoorsy or outdoorsy adjacent. They may be lesbian. They may be into cycling, birding, camping, canoing, etc.
What does Subaru have going for it?
1) Standard AWD.
2) Good simple marketing that has attracted a growing niche consumer base.
3) WRX and 86 twins have been great values for a long time.
For non enthusiasts (most of the market), you can find a better car for the money 7/7 days of the week.
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>>17488858
Where did the Subaru touch you, Anon?
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>>17488858
pic related: one of their official commercial ads.
>Butch looks
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>>17488865
and dykemobile meme is REAL
topkek
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>>17488858
This just hit you? You're preaching to the choir.
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>>17488865
>>17488866
Why does it matter? That forester looks cool and is faster than what 80% of /o/ drives
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>>17488865
That's a shoop you dingus
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>>17488858
Subaru died in 2009 when it canned the manual, lsd, turbo cars sans WRX. Marketing won. Facts didn't.
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>>17488858
They're successful in New England because everyone is convinced they need AWD to get around in the snow. Subaru delivers there.
Go south where it doesn't snow and it's rare to see Subarus because nobody feels like they need AWD. The one thing they have to offer over their competition is a moot point in places that don't see snow so they sell like crap in those areas.
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>Vermonters are drawn to the green car/hippy image Subaru puts out
They're drawn to the fact they can get an old running Outback for $2,000 and have an AWD beater that makes their commute easier in the apocalyptic winters. Then when it performs well, because they do, and it's time to buy a NEW car, they get another Subaru because the old one served them well.
Vermont isn't Burlington. Vermont is dairy farms, rednecks, and people who live 40 miles away from their job up a fucking goat trail.
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>>17488875
The market dictates what is sold, kid
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>>17488873
>n00b in advertising
>what are artwork and pre-prod sample
https://www.youtube.com/watch?v=XHY_uqYdIX8
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>>17488903
Indeed. No need of merit in today's telemetry based advertisement system.
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>>17488858
Subies are meme cars. In other news, water is wet.
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>>17488858
You do have to change the head gaskets every 100k, but that's the only real reliability issue. Their drivetrains are god tier. Simple, mechanical AWD. No Haldex crap. Sportier ones feel nice to drive too.
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>>17488972
Well, I wish they are just meme, but they are actually real.
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i was trained in subaru sales and subaru is the fastest growing brand, they cannot keep cars on the lot because they sold before they even arrived, there was a 3 month wait time on the newest subaru wrx/sti due to backorders
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>>17488987
Your talking about Honda.
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>>17490316
http://www.autonews.com/article/20170104/RETAIL01/301049315/subaru%3A-u.s.-sales-top-600000-for-8th-straight-record
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When I was in colorado there were fucking subarus everywhere, at least half of all cars were subes, surreal. That was before all the potheads moved there but I bet it's the same
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Thread images: 8