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Breitbart loses advertising deals with 818 companies due to grassroots

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http://www.independent.co.uk/news/world/americas/breitbart-advertising-activists-campaign-petition-milo-yiannopoulos-a7559441.html

>Hundreds of advertisers are pulling away from ultra-conservative news website Breitbart, and campaigners are confident the backlash is snowballing.

>According to a database from grassroots campaign group Sleeping Giants, a total of 818 companies have pledged to remove Breitbart from their media plan so far.

>In the last few months, giant corporations such as Kelloggs, BMW, Visa, T-Mobile, Nordstrom and Lufthansa have all severed ties with the company.

>And in the same week that President Donald Trump has threatened to pull funding from the University of California, Berkeley after it cancelled a speech by Breitbart editor Milo Yiannopoulos, two universities in Canada have also signed up to the advertising ban.

>Emma Pullman, lead campaign strategist at separate campaign group SumOfUs, told The Independent said most of the companies were pre-existing advertisers while some have put the website on their black list, as Breitbart has been accused of writing misogynist and racist articles.

>Stephen Bannon, who now works as Mr Trump's chief strategist, boasted last year that Breitbart was a "platform for the alt-right", the white supremacist movement.

>Trump threatens to remove Berkeley funds after anti-Breitbart protest

>Breitbart could not be reached for comment.

>SumOfUs is now looking to target third-party ad agencies, and larger players like Amazon and Google.

>"If Google stops engaging with Breitbart that would be a really big step as a lot of advertising wouldn’t appear on the site," she said.

>A petition for Amazon to cancel its relationship with the news outlet has reached more than 300,000 signatures.
>>
>SumOfUs launched their campaign around a month ago. Ms Pullman said at that point only around 200 companies had dropped their adverts, and the campaign has since snowballed.

>"We are reaching fever pitch," she said.

>One company that has not yet budged is Shopify, a Canadian e-commerce company that sells Breitbart merchandise such as $19.95 t-shirts telling migrants to "Get in line".

>More than 21,000 people signed a petition to ask Shopify to stop selling the items, but it has reportedly refused.

>Shopify could not be immediately reached for comment.

>As Breitbart aims for expansion in Germany, France and Italy, people are buying up French URLS like Breitbart.fr and large German companies like BMW, restaurant chain Vapiano, Deutsche Telekom and Lufthansa have cut ties with Breitbart.

>Lufthansa said its decision was due to Breitbart's "violent, sexist, extremist and radical political content".

> "The idea behind the campaign is if we can convene enough people we can interrupt its ability to expand," said Ms Pullman.

> "The campaign is symbolic. This is a really tangible way people can convince companies to not advertise and it's also a way to criticise the rise of the far-right and the hatred, xenophobia and racism that is coming out of Breitbart."
>>
Yes. Good news for a change cause fuck those guys.
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