I'm not a Kenny-fag and I don't even listen to rap

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I'm not a Kenny-fag and I don't even listen to rap that often, but based purely on a production/creative viewpoint, this is his worst album. Sure, it's not IRREDEEMABLY bad, DNA, DUCKWORTH, PRIDE and YAH are fun to listen to but they don't provide much in the way of in depth entertainment.
After coming from two albums as highly thought out (for mainstream rap albums) as GKMC and TPAB, DAMN. definitely feels like a step in the wrong direction. everything from the cover art to the song titles just feels lazy and underwhelming. Where is the original and genre-pushing beats? Where are the interludes, the interlocking themes and big ideas. These were albums that had big things to say (whether they were said effectively is up to you), and DAMN didn't say anything. It didn't even try to.
I was moderately excited for this album to release, and when the cover was released, I actually thought it was a meme. It has the look and feel of a viper cover, and the fact that you can literally recreate that cover with ms paint in as long as it takes you to type 'DAMN' is pretty indicative of how lazily made the entire album is.
It's not bad, the few things it does do, it does ok. But it's a huge disappointment, a huge step back conceptually and creatively.