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The Hasbro CEO has said they want to market MLP to "boys".

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The Hasbro CEO has said they want to market MLP to "boys". Hasbro's sales are up in all areas and they are doing well financially.

YOU THOUGHT THE RIDE WAS NEARLY OVER? THINK AGAIN!
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>>30320284
But... this is a sign of the end. Hasbro's original market is LEAVING.
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This put a smile on my face. Thanks anon.
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>>30320284
Proof?
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>>30320290
>Hasbro's original market is leaving

There is no indication that this is the case, rather it just shows that girls aren't the only ones watching the show.
>>
This is a bad thing. All it means is that the audience they've been sucking dry is dwindling so they have to generalize their marketing tactics to appeal to more people.
Another red alert that the show is going to be kaput in the next year or two.
>>
>S11E02 - "I want a do something Trixie to you"
>Princess Starlight's spell backfires, turning Trixie into a male. This releases a lot of pent up sexual tension between the two curvy mares. Meanwhile, Ponyville is shaken by a series of mysterious explosions"
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>>30320290
You mean all the little girls are grown up and there's no more to replace them? Oh no!
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>>30320284
Guardians of harmony spin off.

Soarin, shining armor, big mac, spike, sunburst, thorax and cheese sandwhich form an all male elements of harmony group that get tanks and shit to fight monsters.
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>>30320298

Or maybe this generation's little girls are actually interested in cool, action ponies Wouldn't that be funny? They reboot the show for little girls, and grown men start watching it. Then they reboot the pony toys to market them to little boys, and the girls start buying them. If I was a Hasbro marketing guy, I'd be laughing my ass off all the way to the bank. Someone at Hasbro probably sacrificed their first born's soul to Satan for this.
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>>30320323
That would be fucking amazing. They already have the trademark for it.
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>>30320334
I mean, its not like this should surprise anyone. Fucking sailor moon and shit like that's been around for like 20 years now and little girls bought the hell out of that.
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>>30320313
S11E09 "Twi-la-head"
"Sombra is still alive! All hope seems lost when he kills Spike, but this sends Twi in a fit of rage, turning her into the fabled Super Alicorn. Who will win the fight for Equestria?"
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>>30320348
comics already used sombra.
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>>30320334
...*yes...
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>>30320349
Yeah, but this is Sombra from an alternate future where all the alicorn except Flurry died, so she used a time machine made by Moondancer to go on the past and learn how to beat Sombra in her time.
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>>30320334
Girls like combat and action.

Pokémon and Sonic have sizable female audiences.
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>>30320284
What kind of boy would watch My Little Pony? A literal fucking faggot?
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>>30320437
Y-yea, thats fucking gay lol.
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>>30320334
>Someone at Hasbro probably sacrificed their first born's soul to Satan for this.
They sacrificed the original series' soul, Anon.
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>>30320284
>The ponies were Transformers the whole time!
>Directed by Michael Bay.
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>>30320473
Wasn't there a trademark registered for Equestron? Some have said it isn't just an old ROM toy.
>>
>>30320348
S11E12 "Four's a Party"
"Twilight is having a night out with the now fully grown Princess Flurry Heart going cider tasting when Discord shows up for an unplanned visit with his half Draconequus half Minotaur brother 'Shiva the Destroyer' and they appear to be under the weather..."
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>>30320284
It never ends
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I don't want mlp to be for boys, I want a show for little girls
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>>30320284
>Hasbro CEO has said they want to market MLP to "boys"

Twilight Fleshlight - to be bought by mailorder, packaged in discreet brown wrapper.
Glimmer Swimmer - fits into your tailpipe.
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>>30320284
Yes, but this board is going to die, the ride will go on but without this board.
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>>30320304
I'm not qualified to say anything on the matter, but I feel that way as well.
Anyway, OP still hasn't provided the source of his claims.
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>>30320284
If they want to market it to boys, they should go back to doing what they did for seasons 1 and 2, aka the seasons that got millions of boys into watching the show and put MLP on the map before the nosedive that season 3 and onward caused.
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>>30320399
Girls don't like action, they like cute shit and hot guys. Sailor Moon was cute, Pokemon are cute, and anybody degenerate enough to like the steaming turds Sega calls Sonic after they hit the plates would also think the Sonic was hot.
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>>30320334
That's most generations really. Girls tend to like action shit. Especialy if it contains an element of the fantastical.
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>>30320323
That sounds stupid as fuck. Three problems.
1, Are cheese sandwich tank and wonderbolts wing toys top selling product of GoH?
2, Are there people, especially kids watching MLP to see fighting action?
3, You think those male characters are capable of replacing mane 6 and establish a show or atleast sell toys?
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The /mlp/ ride will end but not the toys.
>>
We still need proof.
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>>30320284
EQG minis saved the toyline, never underestimate waifufags purchasing power.
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>>30320459
And nothing of value was lost.
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>>30320666
Satan confirms the ride never ends
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How fucked would /mlp/ really be if the show ended? I mean, look at most of these threads. They already have little to nothing to do with the actual show. Half of the people here don't watch the show anyway. We just take the show's world and characters and make shit up. We're like somehow even more autistic Trekkies. Hasn't this fanbase pretty much achieved immortality by this point?
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>>30322457
this
I feel like the only real change would be no more MLP General
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>>30320292
>>30320437
http://www.hollywoodreporter.com/news/hasbro-ceo-transformers-future-marketing-my-little-pony-boys-1012852
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>>30323162
How much of that 30% is us?
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>>30323173
How many of us actually get their pone from the tv, not many i would say.
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>>30323205
Maybe this is just from the MLP stuff on their youtube channel?
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>>30320473
Not too far from reality.
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>>30320665
S11E15 "Friendship Notes"
"Trixie finds a mystical book, where every name you write there have a friendship problem and then dies. A secret team created by Celestia and lead by the mysterious 'SS' leads an investigation to find who is the responsible of all these friendship problems."
>>
>>30320284
>hasbro wants the boy market
>doubles down on equestria girls
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>>30324199
People keep buying it, so why wouldn't they keep making it?
>>
>>30323162
>[all female animated]
What's the point.
The clone wars already had a female mc anyway.

Still it is good to see they are focuing more on selling everything to both genders. I anticiate transformers in particular to see a boost.
>>
>>30323849
Morph ball acquired.
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>>30321063
That was a joke dude.
>>
Cool let's bring M.A Larson back to help out with that shall we?
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>>30320665
This actually sounds hilarious, depending on Flurry's personality
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>>30321721
it wasn't waifu stuff, it was that they were cute and hell and little girls like cute stuff.
>>
EgG undercover agent Ace in a flying mech
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>>30325753
>mighty morphing alicorn rangers
>The mane six get their EOHs back and they let them each morph into an alicorn form. They also can power up 6 giant robots for each of them to pilot, which can then combine into a single giant alicorn robot.
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>>30325730
I'm really not sure if GoH fags are joking or not. Because most of the time they aren't.
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>>30325857
The harmicorn
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Its too bad they don't have a more gender neutral name for the series.
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>>30323906
S11E19 "Hayking Bad"
Applejack is called by the cutie map to Appaloosa where she finds Braeburn running an underground crab apple exporting business. Crab apples are notorious for making ponies sick in exchange for their incredibly alluring taste and have been outlawed in equestria for moons. Can Applejack convince him to shut it down?
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Just make a Guardians of Harmony series. Spike, a young griffon, a Changeling, one of the cat species from the movie, a pony, and a zebra.
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I thought the GoH toyline was the marketing towards males. They changed from static brushables to detailed figures (which is why they pulled the Funko vinyl license so they wouldn't be competing) and posable toys.

EQG minis replaced the old EQG dolls which attempted to market against Monster High. I heard the dolls at one point they were outselling MH, but sales didn't keep up over time. The new minis seem to be selling like hotcakes and they still don't have some of the most desired figures out yet.

Hasbro has said before that they know the show drives their toy sales, as it dipped during the 18 month hiatus between S3 and S4. Adult fans know that the toy sales, not ratings, are what drives the continued production of the show.
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>>30327395
I just wish they let the show be a bit more creative and give them some more room. They keep pushing these newfag writers in and out the door because they're cheap. Like shit Larson got let go because they didn't feel like paying for him anymore.
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>>30327410
Larson left for his book. They barely pay them, anyway.
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>>30327395
The new eqg minis actually seem like something I'd buy, they definitely look more appealing than the old figures. Never really realized the change could be a strat to get more male sales
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>>30327415
I really hope he comes back someday, however unlikely it may be
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>>30327431
At best I could see him doing a one off episode, but even that is unlikely
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>>30327261
I would watch it.
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>>30328369
I made this thread boy, you can't outdo me here.
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>>30324199
everyone knows all boys just want to fuck high school girls
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>>30326785
Even if they wanted to change it to something more neutral it isn't worth throwing away the My Little Pony brand, it's too iconic
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>>30320966
Youre an idiot who has never heard of buffy charmed or angel
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>>30329957

>Vampire series with hot actors

I see no argument here
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>>30320966
>Sailor Moon was cute
It also had a very high power level.
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What if they are trying to get guys and little girls together to fug?
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>>30320313
>>30320348
>>30320665
>>30323906
>>30327261
you fools, the execs are probably watching and you're giving them ideas
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>>30320950
there are boards that get like 10 posts a day that are still up, we're closer to being the fastest board then we are to being the slowest, every single time the question of what board should be removed is asked this one is one of if not the highest and we're still here [/spoiler]this board isn't going anywhere, and neither are you[/spoiler]
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>>30330970
but that would be taking things from the fandom which they are strictly advised against
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>>30320966
>Girls don't like action, they like cute shit and hot guys.
Wrong. Little girls are much like little boys. Both me and my sister played Diablo II and Warcraft III when we were little, she played with her barbie dolls and I with my action figures. Imo it's during the puberty when the clear differences appear between girls and boys. Up until that point they're pretty similar.
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>>30331224
>playing video games and dolls and not doctor
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>>30320342
Boys to, but for different reasons.
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>>30330897
More children means more sales. it is in hasbros best intrests to promote fertility.
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>>30326785
How would you make "My Little Pony:Friendship is Magic" more gender neutral than it is?
Start calling them "Rainbow Six Equine"?
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>>30330989
but those boards aren't as hated as this board. Only pol is more disliked than us.
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>>30332045
>what would you call it
>image
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>>30320284
>Hasbro expands their MLP market
>does a crossover with transformers in a massive movie
>Barniefag literally an heroes
>>
>>30320284
neat
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>>30320284
>Marketing MLP to "boys", rather than to boys.
Thread posts: 87
Thread images: 13


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