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>On the outskirts of the city they came to a supermarket. A few old cars in the trashstrewn parking lot. They left the cart in the lot and walked the littered aisles. In the produce section in the bottom of the bins they found a few ancient runner beans and what looked to have once been apricots, long dried to wrinkled effigies of themselves. The boy followed behind. They pushed out through the rear door. In the alleyway behind the store a few shopping carts, all badly rusted. They went back through the store again looking for another cart but there were none. By the door were two soft drink machines that had been tilted over into the floor and opened with a prybar. Coins everywhere in the ash. He sat and ran his hand around in the works of the gutted machines and in the second one it closed over a cold metal cylinder. He withdrew his hand slowly and sat looking at a Coca Cola™.
>What is it, Papa?
>It's the Real Thing™. For you.
>What is it?
>Here. Sit down. Open Happiness™.
>He slipped the boy's knapsack straps loose and set the pack on the floor behind him and he put his thumbnail under the aluminum clip on the top of the Red, White & You™ and opened it. He leaned his nose to the slight fizz coming from America's Real Choice™ and then handed it to the boy. Go ahead, he said. Make it Real™.
>The boy took the can. It's bubbly, he said.
>Go ahead.
>He looked at his father and then tilted the can and drank. He sat there thinking about it. Can't Beat the Feeling™, he said.
>Yes. Life Tastes Good™.
>You have some, Papa.
>I want you to drink it.
>You have some.
>He took the can and Tasted the Feeling™ and handed it back. You Walk on the Coke Side of Life™, he said. Let's just sit here.
>It's because I wont ever get to Enjoy™ again, isn't it?
>Ever's a long time.
>Okay, said the boy.
wtf i love Coca Cola™ now
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lol do Blood Meridian next
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>>9860717
He was funded partly by Coca Cola for this book...
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>>9860717
What happened when they found that dilapidated Taco Bell?
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>>9864186
>insert projectile diarrhoea scene here
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>>9860762
This is a real scene in The Road where the father gives his son a Coke, but the TM's and catchphrases are added, obviously. There's nothing comparable in BM to parody like this.
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you ain't nothin
*spits*
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>>9862228
source?
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>>9860762
>>9864191
ah, blood meridian, monsieur? that novel is the sark and chaparral of literature, the filament whereon rode the remuda of highbrow, corraled out of some destitute hacienda upon the arroya, quirting and splurting with main and with pyrolatrous coagulate of lobated grandiloquence. our eyes rode over the pages, monsieur, of that slatribed azotea like argonauts of suttee, juzgados of swole, bights and systoles of walleyed and tyrolean and carbolic and tectite and scurvid and querent and creosote and scapular malpais and shellalagh. we scalped, monsieur, the gantlet of its esker and led our naked bodies into the rebozos of its mennonite and siliceous fauna, wallowing in the jasper and the carnelian like archimandrites, teamsters, combers of cassinette scoria, centroids of holothurian chancre, with pizzles of enfiladed indigo panic grass in the saltbush of our vigas, true commodores of the written page, rebuses, monsieur, we were the mygale spiders too and the devonian and debouched pulque that settled on the frizzen studebakers, listening the wolves howling in the desert while we saw the judge rise out of a thicket of corbelled arches, whinstone, cairn, cholla, lemurs, femurs, leantos, moonblanched nacre, uncottered fistulas of groaning osnaburg and kelp, isomers of fluepipe and halms awap of griddle, guisado, pelancillo.
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>>9864191
this thread is the best in the catalog rn, but the mention of Coca Cola by name is important, because it recalls the old world. If he were just to describe a cylindrical can -- maybe securing the reference by mentioning red and white -- that would be from the point of view of the new world, the world in which such a thing is alien, not called by name. To the child, it is a metal cylinder. To the man it's Coca Cola.
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>>9865495
>stealing my insights
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>>9865495
>actually talking seriously about this book
It fuckin' sucks mane
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>>9860717
I chuckled.
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>>9865425
My sides
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