What was Japan's reasoning behind making these commercials?

Japan knows the magic of memes and aesthetics.

>>15812841
>commercials targets the children
>becomes cringe as fuck
>otaku and japanese internet embraces the whole shit

Every single time. Same thing with that Mcdonald's Sponge Bob commercial.

RAN RAN LUUUUUUUUUUUUUUU

I knew someone who would collect anything with Japanese characters on it including trash like food wrappers after eating what was inside.

>>15812841

>Did they know that the commercials would become an iconic part of otaku culture?

Did the guy who first drew Pepe expect it to become the standard avatar of shitposting a decade later?