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Where can I learn more about the craft of convincing propaganda?

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Where can I learn more about the craft of convincing propaganda?
I noticed that good propaganda tends to induce an emotional shock and makes the person question their most fundamental values, then presents what seems as cold, logical, calculated arguments. What is this technique called?

Also, what manuals and teachings did the Nazis and the Soviets use to craft good propaganda?
>>
>>897601
Much of it is psychological, but there's a lot of aesthetics behind it
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