Historically speaking, what is the ideological basis behind pan-turanist

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Historically speaking, what is the ideological basis behind pan-turanist thought on the european continent?

By studying the ethnogenesis and pantheon/mystic pre-christian folk religion of the magyar people, it should become abundantly clear that said spiritual conceptions are heavily inspired by norse germanic cultural area.

Despite this, the pan-turanist ideologues do these incredible mental gymnastics where they somehow link all of these european archetypes and folklore traditions to some asian steppe tribes in bumfuck nowhere somewhere behind the urals. And all this based on some vague supposed linguistical links between magyars and said asian steppe peoples - Nevermind the fact that genetically speaking they have nothing whatsofuckingever in common!

So why is this, how did these claims came to be in the first place? Pan-turanism strikes me as even more absurd and illogical than pan-slavism. At least with pan-slavism there's somewhat of a consistant geographical link (even though a "slavic race" as such of course never existed), but in the case of pan-turanism we are literally talking entire continents from the postuled "source population" apart.