>be apple >stuck with overpriced stagnant intel chips

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>be apple
>stuck with overpriced stagnant intel chips
>dispatch your man jim to amd to stir shit up
>amd launches intel-level chips for the half price
>break the intel monopoly
>get amd & intel bidding in a race to the bottom to get their chips in the new macbooks
>go with the cheapest soc offered
>raise prices 20% anyway because hey it's a new chip and we think you're gonna love it
>quadruple profit margins on the entire line-up
>didn't even have to pay a penny to jim