So /g/ can we discuss some tech business here?. Im deveoping

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So /g/ can we discuss some tech business here?.

Im deveoping a system for an big company that i want to sell the software after.

Im gettering a team of programmers to develop the code, i already have an investor.

The team consists at first:
Lead developer
2 other developer chosen by the senior
An UX analyst

And my question is, what are good strategies to motivate the team?

Im asking it because i am from the stock market, and the cold hard cash was always the first thing in the mind of people.

Talking to people on the tech market made me realize that there are more variables and things on the table when dealing with a startup than an investment bank.

i don't know if i need tho focus on stock option and more traditional things or focus in a trendy approach of creating an environment for parallel projects of the employees...

In resume: How wold you create a motivated team for a startup ?