>take a Fruit of the Loom sweater >screenprint VETEMENTS

>>12678345

People will pay for it

Adidas tracksuits used to cost as much as a tuxedo in Russia, and was a genuine symbol of status

People looking for "inspiration" saw the tracksuit combos, didn't look into it and decided to make a $40 costume into an $800 costume just because

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>>12678345
Humans have a common desire to 'belong' to a certain social group which is more successful than other groups. Better looking, healthier, wealthier, stronger etc. etc.

Fashion works through viral marketing to induce a certain image to their demographic that their brand is a display of such a successful group. It can be a simple letter print, a shape, a patch, a color combination, a stitching... it can be literally ANYTHING, as long as you manage to implant this image in the heads of the demographic and make them want to belong to the perceived exclusivity of this group. This is how 'fashion' generally works.

Simple example: Famous singer gets paid by brand X to wear a jacket in his new music video > demographic sees the video > wants to mimic him and buys the jacket > people who are unfamiliar with the singer see a lot of their peers wear the jacket outside > they are driven to buy it too > complete strangers to the singer, his fans and their peers realize that suddenly everyone is wearing this certain jacket > they go and buy it too = Mission accomplished.

>>12678345
>vetements printing their logo on a normal cut sweater
Kek nice b8

>>12678345
You'd have to buy the sweater massively oversized and then stretch the sleeves as much as you can before screenprinting VETEMENTS on it for the full effect.

>>12678380
nice broscience but only 15 year olds fall for that. this has nothing to do with designer fashion

>>12678345
oh shit, tobasko sweet browses /fa/

>>12678345
An actual response. It's because the brand proves that it's expensive and its essentially the same thing as wearing a gold watch. Its just a sign of wealth.

>>12678380
are you nervous at all about starting high school in a few weeks

>>12678345
bugs... easy on the carrots