What do you look for in a store? Brand selection, staff interaction,

>>12003869

It depends on what type of product you offer. You have to cater to the customer that's likely to buy the products you offer. And in offering those products/brands - there has to be a certain cohesiveness. That's not to say that every potential customer of a store would be a customer of every potential brand, but having a thread to bind it together is important. What kind of store/brands/location? Have you ever opened a clothing boutique?

>>12003869

Unique interior design, like stepping into another universe. Cool installations, frequently re-merchandised floor / fixtures, special / exclusive events / collaborations with brands / artists, staff style off the fucking charts.

Pretty much DSM

I'm a "fashion fan", probably like top 5-10% of fashion consumers in how deep I am into this shit, how closely I keep up with it, how extensively I look into things. I think this is the type of thing other "fashion fans" are into. We've seen a whole lotta shit and it takes an EXPERIENCE, a TRIP, an ADVENTURE to get us excited about clothes.

Interior like SLP stores are crazy well done too, for those who can relate to it. I can't at all but I understand that it's a wet dream for the people who are about that shit.

Casual / lifestyle shoppers are into boutiques and shit where they feel like part of a community.

It really depends who you're trying to get in the store, what kind of person you are and who you want to reach out to, etc.

Worst kind of store are the ones with empty space and few racks, white interiors. Awful

>>12003884
wow what a fag

>>12003873
No this would be the first foray, mostly just planning/brainstorming at this stage. I would be looking at more trendier locations just outside of the main cbd of my city. I really like the concept of how Nowhere store presented its clothes with Jun's Undercover on one side and Nigo selecting a range of brands on the other. So ideally it would serve to stock half archive designer and half clothes from new seasons. I'm into JW, Craig, Our Legacy, Undercover, Raf; so a coherent selection out of those and others.

>>12003884
I agree DSM is an awesome example of presentation but I don't know if anyone else could do it, or do it and be sustaining. And yes, down with empty white spaces.

>>12003869
staff has to be attractive and well dressed but not too attractive in case it scares people away

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>>12003869
brand selection is most important you need to have specific target audience but friendly staff is really important, it makes people come back. decorations
and store aesthetic is bonus it may attract customers and keep the shop in their minds it also should reflect whit what are is your brand selection if you sell dark avantgarde fashion the store should have same kind of influences as the clothing has,dark and abstract. if you sell streetwear brands more colorful and street culture influenced
sry bad english i'm euro fag

>>12003915
Your English is fine and I'd agree with your points. Where I live there seems to be know places aimed at selling High Fashion(MCM,Givenchy, Balmain, Christopher Kane tier)/ Avantgarde or general APC, Acne, Saturdays NYC. But none selling any of the much more exciting high fashion or brands in between. Which is the area I would be looking at.