>In February 2006, Disney CEO Bob Iger initiated a trade with NBC Universal in which a number of minor assets, including the rights to Oswald, were acquired by The Walt Disney Company in exchange for sending sportscaster Al Michaels from Disney's ABC and ESPN to NBC Sports.
>Al Michaels acknowledged that his contract negotiations had effectively traded him for Oswald, and spoke favorably of the deal.
>"Oswald is definitely worth more than a fourth-round draft choice. I'm going to be a trivia answer someday."
https://www.youtube.com/watch?v=tlWB6oafq1U