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Does anyone have any recent data on how Marvel and DC are doing

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Does anyone have any recent data on how Marvel and DC are doing in the merch and licensing department?
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>>91595405
It does look like DC has started doing more merch on characters other than Batman.
>>
DC Superhero Girls has to have helped DC a lot at least in the US. It's a huge brand.
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>>91596767
That and Harley getting so big lately
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>>91596767
Really? Well, I guess it's okay for little girls to like Wonder Woman etc in High School than the multi-colored whores that currently saturate the children's market.
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>>91595405

>Avengers is higher than Superman

That's fucking sad and I'm not even a Superfag.
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>>91596791
Last I checked DC Superhero Girls sells an INSANE number of comics. It beats out some of Marvels top sellers.
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>>91597260
According to DCU president Diane Nelson, 2016 launches another intiative she believes can be an over $1 billion assest generating revenue over 70 different product categories - DC Super Hero Girls.
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>>91597214
>2014

In terms of single comic sells D.C. Is giving Marvel a black eye even when you take Star Wars and overshipping into account. In terms of trade sales it's an ever worse slaughter.

Rebirth brought DC up and WOKE brought Marvel down.
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>>91596791
>>91597260
It sold better than all but two of Marvel trades in bookstores last year. And it was fairly close to the two that it did not beat.

39,446 CIVIL WAR: A MARVEL COMICS EVE MILLAR MARK MARVEL COMICS GROUP HACHETTE BOOK GROUP 4/1/2007 CGN004080 Trade Paperback 9.78079E+12 $24.99 $985,756
30,438 DEADPOOL KILLS THE MARVEL UNIV BUNN CULLEN MARVEL COMICS GROUP HACHETTE BOOK GROUP 11/1/2012 CGN004080 Trade Paperback 9.78079E+12 $14.99 $456,266
28,461 DC SUPER HERO GIRLS: FINALS CR FONTANA SHEA DC COMICS DC COMICS 7/1/2016 JUV008030 Trade Paperback 9.7814E+12 $9.99 $284,325
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>>91597260

That's one of those short childrens novels right? Like Diary of a Wimpy Kid and Smile?
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>>91597313
>she believes
>can be
and seeing as there has been no news since then it would seem she was wrong

which isn't really that surprising since she works for DC and all
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>>91597431
I guess where would we check to see data on it? Does Mattel release anything publicly?

They keep signing new deal with Lego and shit and announcing new dolls and books.
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>>91597431
>expected to make 1 billion in a year
>hasnt even been a whole year yet

you are dumb
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>>91597361
They are comic trades
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>>91597539
They do have normal novels too
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>>91596767
I still usually see more Marvel merch whenever I glance around stores.
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>>91597431
>and seeing as there has been no news since then it would seem she was wrong

Super Hero girls its a huge brand already in inernational markets.

Its just that DC has great female characters and girls really seem to like them.

Specially Bagirl, Supergirl, Wonder Woman, Harley, Ivy, Catwoman, Raven, Stargire and these days Zatanna, Stargirl and Killer Frost are getting bigger and bigger

Maybe Marvel should stop turning all their famales characters into Black Widow and maybe having them show their body a little
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>>91597351

god i am so redpilled right now, thank you friend
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>>91597597
>I still usually see more Marvel merch whenever I glance around stores.

unsold merch anon, take a closer look and you can still find Winter Soldier toys among the bunch
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>>91597569
No
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>>91597597
Did you go down the girl aisle? I didn't see any Marvel there but DCSHG had a large section and WW movie shit had its own display. Still more Disney Princess stuff though, of course.
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>>91597636
Yes, they do. The normal novels are written by Lisa Yee. The comics are written by Shea Fontana.
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>>91597692
oh okay
>>
Okay nobody here is actually posting any data
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>>91597767
I don't think anyone knows where to get merch sales data.
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>>91597767
here's something
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>>91597950
Deadpool and Harley are lower than I expected
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>>91597950
>hawkeye still a loser
>hawkeye still dominating green arrow

And all is right with the world.
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>>91598064
Still quite significant for them to be grouped with characters who have existed for 50+ years.
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>>91598064
Harley is probably only that high because of superhero girls.
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>>91597950
>Ultron
>>
>>91598126
>hawkeye still dominating green arrow
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>>91598126
Ollie on suicide watch
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>>91597351
>comic sales
No one cares though, we're talking about merch here.
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>>91597950
Wonder Woman is selling more than Iron Man? That seems unlikely.
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>>91598572
I feel like Iron Man stuff would mostly be kids but she has kids stuff as well as things that skew older like jewelry and purses and shit. Unless those kinds of accessories aren't counted in apparel?
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>>91597214
Avengers is several heroes, including Hulk. Hulk has always been a big merchandise pusher.
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Girls love DC .
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>>91598572
Wonder Woman is the only female superhero anyone cares about, so she's basically got a lock on that demograph. That's also why Batgirl and Supergirl are so high.
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>>91598757
>>
>>91597950

It makes alot of sense when you realise that alot of those numbers are probably Tshirt sales, and the ones you see at Wal-Mart count to that...

Esp given the characters listed
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>>91598126

Its because he's shown in group shots with the movie avengers roster on shirts and posters and whatnot.
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>>91598740

why doesn't this brand for little girls appeal to fat adult men?

reeeee
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>>91597950
>Ultron that high
>Wolverine that low

Times really have changed.
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who's excited for all that great new wonder woman merch?
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>>91599180
>Hal doll never ever

it hurts
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>>91599256
It helps that Marvel has gone out of its way to do market the X-Men less and doesn't give them as much merch for people to buy.
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>>91597351
Comic sales pale in comparison to merch and movies though.
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>>91597950

>Ultron that high

why? I assumed Loki would be the most popular MCU villain.
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>>91599377
Robots are cool. Who the hell want doll of normal human in a stupid costume.
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>>91599281
thats actually pretty cool, if I was a metalhead or something I might get it for concerts
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>>91597950
>Ultron
>above all these characters

What, does it count anything "Age of Ultron" related? Cause that would be dumb as fuck.
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>>91598740
If DCs movies can't get girls into DC , DC Super Hero Girls will.
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>>91598572

No it seems very likely. I never see people in iron man clothes but I see wonder woman shirts all the time
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>>91600339
That's the real reason Marvel is pushing Captain Marvel. It's not because of SJWs or whatever, it's because they want to have that iconic female hero that'll make them merch money.
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>>91598153
I think that's more Super Girl. Harley does have a pretty sizable fan base in people who don't read comics, kinda like deadpool.
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>>91597950
Ok I don't know much about captain america but isn't winter soldier just another captain america?
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>>91600339
I've seen kids wear iron man stuff if that counts for anything. That and some retro iron man art on tings like blankets and shirts/pants.
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>>91597950
this was outdated even when it was first released, Ultron is nowhere to be seen since almost a year and Harley Quinn should be really high now, not to mention that Super Hero Girls is nowhere to be seen
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>>91600173
>If DCs movies can't get girls into DC

Harley Quinn was the most popular character from any cape movie that year, she was everywhere and women in general loved the shit out of her character and Gal Gadot's Wonder Woman, despite what the echo chamber of hate/ /co/tv says, people loved the shit out of Gal Gadot in BvS, even tumblr says ''the only good thing about the movie'' instead of just dismissing her like they do with Black Widow and Gamora
>>
>>91595405
There's no fucking way that top graph is correct.
>>
In an earnings conference call on Wednesday, Time Warner CEO Jeff Bewkes revealed the DC TV series generate a combined $1 billion in revenue annually for the media giant. According to The Hollywood Reporter, he also singled out the success of DC’s “Rebirth” initiative, a linewide publishing relaunch that restored many of the elements absent from the DC Universe since the 2011 debut of The New 52.
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>>91597214

Avengers as an overarcing brand sells more merch than Superman, because really the only superman merch out at the moment is some S shirts that are always available.
Avengers is anything Cap, Iron Man, Thor, Hulk branded that Marvel sells
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>>91602215
that would have been in the middle of marvel's absolute domination of the superhero movie scene
DC took a long time to get off their asses in the "cinematic universe" front, and they're still far behind
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>>91602378
Even still according to it DC was shipping about 0.2k and Marvel about 5.5k. and in 2009 apparently DC was shipping virtually nothing and Marvel then was still shipping 10x more than what DC was in 2014.

There's no way it's accurate unless it's maybe talking about incredibly specific shipments from one store chain?

The source of that picture is apparently
>The Licensing Letter, 2013; Panjiva, which tracks containers with content marked by name.
Hardly a super accurate, super reliable source.
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>>91599309

theres been multiple action figs of Hal released, you either don't give a shit in the first place or are a retard.
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>>91599882

yes dipshit its all merch of that specific character, hence why half the list is avengers from the movies.
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>>91595405
Does anyone know which Robin is the most popular?
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>>91602215
it just means DC is less willing to attach their characters to thousands upon thousands of shitty products
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>>91597607
>Maybe Marvel should stop turning all their famales characters into Black Widow and maybe having them show their body a little

>>91600643
>it's because they want to have that iconic female hero that'll make them merch money.

https://youtu.be/3MF2VFgCUSk
>>>/toy/6277976
Disney is going to compete with DC Superhero Girls with Star Wars Forces of Destiny, which is a new doll line.

I guess they took a look at what Marvel had to offer, and decided to pass.
>>
>>91606311
>>
>>91606311
>compete
that's an odd way to spell destroy
>>
>>91606311
Is that really the same kind of thing? Those look a little more high tier like collector-type dolls with the detail there, though the clothes are attached so maybe not.
>>
>>91606489
They're doing animated shorts, so it's probably not solely for collectors.
>>
>>91605368
Tim Drake was huge when he had his solo book back in the day.
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>>91595405
>the real reason Disney bought marvel
>>
>>91597351
WOKE? Im unfamiliar with that.
>>
>>91606612
It's the SJW equivalent of redpilled.
>>
>>91602770
Marvel has maintained a Superhero Action Figure line pretty much continuously since the 90's. I remember being a child and being able to buy 20 different show-accurate X-men figures at KB toys, but *maybe* five Batmen? all with insane "Arctic Camo Ski Adventure" outfits and neon orange skis.

Marvel was content to ship a Cyclops figure with light up eye- and nothing else. DC wanted every Batman figure to be a gimmic.

Also, Batman and Superman had some incredibly low quality official toys back in the day, while i won't praise marvel's every figure as being dynamic and super-poseable, you generally got neck, shoulders, elbows, waist, hips and Knees, at least. The spider-man figures were the ones that really pushed the limits of possibility... i remember the one that was based on the artwork of Todd McFarlane, it had finger articulartion... FINGER ARTICULATION. You could put that toy into any pose spider-man made on the cover of his book. Make him do the classic "Thwip" pose, or even crawl walls like anything.

The DC toys were just, failures by comparison. Why would a kid want "Capture Claw Superman" with as much articulation as a He-Man, when the X-Men wolverine figure, with spring-loaded claws that was comic accurate was the same price?
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>>91606871
dc figures are starting to come around though, they just don't have the volume of characters produced regularly in comparison
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>>91606871
These days Marvel figures look like shit
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>>91607073
DC really needs to make toys of their characters besides just Batman and Superman. They have so many characters they could be making toys of but no keep making action figures of Batman cause he's popular.
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>>91606871
Except there's no fucking way in hell Marvel shipped 2400% more in 2014 like the chart suggests.
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>>91607162
What about the Icons line?
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>>91602795
I specifically want a doll of DCSHG Hal not just a normal action figure of a normal Hal
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>>91607197
I'm talking about toys and action figures you can get at a store like Walmart and Target that kids can play with.
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Would you buy a Starfire action doll ?
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>>91607197
Isn't Icons getting cancelled or something ?
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>>91607736
For hot glue purposes, yes
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>>91605368
Dick Grayson and Damian.

>>91606580
living in denial, Jason Todd is more popular nowadays
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>>91610341
Jason isn't Robin right now though. He's more popular as Red Hood.
>>
>>91595405
Reminder that this was during a year when a Spider-man movie was in theaters.
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>>91602215
From what I've heard, DC is much more selective about what they licence their characters out to than Marvel. So you're more likely to see stuff like Marvel ice trays, shot glasses, can openers, and other products than you are DC.
>>
>>91606311
>>91606347

Guess Disney decided to throw away all pretenses of Star Wars being a franchise for boys.
>>
>>91608182
Yes. They picked a weird scale that didn't scale with other toylines or DCUC, and they were missing articulation like thigh swivels.

That said, Icons were impressive in that they were made by DC Collectibles instead of an actual action figure company. Hopefully the successor to Icons (which I'm positive is coming) will fix those issues.
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>>91598740
>Is a huge merch success
>CN won't do dick with it and continue to exile it to Boomerang and their app
FUCKING CN
>>
>>91613172
They don't need CN. Kids don't even watch cable anymore, it's all online
>>
>>91595405
>>91597950

The reason why we don't find figures like that often and why they might be off, is the fact that the merch market changes all the time,so it's impossible to gauge.

Some tidbits:
>in 2016 the market targeted adults instead of kids, and although this may be a trend, Spider-man, WW and baby Groot are going to change that in 2017
>apparel is growing very fast and is expected to surpass toy sales
>around 70% of apparel is bought by women, although there's no indication whether it is for them or as a present/for their kids
>DC and Marvel account for 40-45% of Mattel and Hasbro, while Marvel has around 10% of the top 50 lego sales
>DC superhero giris is extremely successful and a game changer as it draws girls into the action figure game, but is short lived (6 month lease) as dc didn't put as much faith as they should in it.
>>
>>91597950
>superman in the top 3
this makes me strangely happy
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>>91613909
but muh CEO's said girls don't buy merch
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>>91614374
They don't. Guys buy them
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>>91598572
I'd wear one of those black tank tops he wears in the movies. Like it could look like you had a reactor shining light underneath it. Since I started working out I've been looking for neat tank tops.
>>
Looking at each company's Funko Pop line, it looks like Marvel has a lot more figures and a lot more variety, a huge chunk of DC's line are a bunch of different Batmen.
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>>91614608
Nice blog, faggot. What do you think this added to the conversation?
>>
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>>91614794
But people love Batman!
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>>91614794
>>91617208
Even his villains want to be Batman!
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>>91617247
They could have at least use the actual Two-Face as Batman outfit from the comics.
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>>91613172
I find it weird that a lot of these networks want more of these toyetic shows and yet they don't bother airing them constantly
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>>91605368
Currently? Jason Todd is the most popular among casuals.
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>>91595405
Welp the source of the data is the 2013 Licensing Letter, and there is one for 2016.
I hope you have 500$ to spend to find out.
https://www.thelicensingletter.com/shop/the-licensing-letter/
Although according to this headline, Batman was #1 last year
https://www.thelicensingletter.com/superheroes-revisited-batman-overtakes-spider-man/

>>91597950
Doesn't exactly track the same data as OP.
Thread posts: 111
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