https://www.bleedingcool.com/2017/0 1/13/indepth-look-oversh

>>89131339
Because they're afraid that if they don't chase the short term profit, they'll die off.

>>89131339
>Why doesn't Marvel just make comics people want to read instead products for eBay sellers?

Because they can't

People only read Batman shit

One part of that article is really interesting:

>It gives the impression that Marvel is doing this just to game the charts and look better for Marvel Comics in the civil war between Marvel Films and the rest of Marvelat Disney, and the e-mails between different departments and Disney highlighting poor performance of the other departments. And yes, that does happen.

Is that was this is all about? I had assumed that this was mostly for public propaganda, but is at all really about Disney pressing down on them?

>>89131843
>Civil War II was actually an allegory

>>89131843
Marvel and Disney have had tension ever since Fiege screwed over Ike and threw him under the bus for Avengers Age of Ultron not making as much money.
Since then, the comics division has been pissed an trying to show how progressive and successful they are to Disney and that Feige is a dick.

>>89131843
I would love to see proof of that if it's anywhere. That would really explain a lot.

>>89131339
>giving away massive amounts of free books to boost their numbers
Still surprised that Ike would allow this. He didn't even let creators have a free copy of the comics they actually made.

>>89132581
Hes gonna work for Trump soon, hes not guving a rat's ass about some fucking cartoons.

>>89132349

Like Disney gives a fuck about progressivism over profit.

Go back to tumblr, fucking moron.

OP is a raging faggot


A Indepth Look At How Overships Distorted Marvel Comics’ Numbers For December 2016

Bleeding Cool has been covering the increase in overships from Marvel to comic stores in depth of late. Ostensibly, they encourage retailers to find the actual instore demand for Marvel titles, if Marvel think that the books may have been underordered. The idea goes that if more customers can buy them, then maybe they will want to buy future issues as well. It also allows retailers to run promotions, encourage sampling of comics, or even run giveaways. And because adding a few extra thousand onto a printrun is a relatively inexpensive action, everyone should win.

It also has the side benefit of Diamond Comic Distributors counting overshipped comics as unit sales (though not dollar sales. as they are free).

Here are examples of one store’s experience from the top fifty comics chart that we ran earlier.

#7 Star Wars #26 – 50% overship
#9 Hulk #1 – 50% overship
#13 Invincible Iron Man #2 – Overship to match to order for #1
#16 Hawkeye #1 – 100% overship
#19 Gamora #1 – 100% overship
#21 Avengers #2 – Overship to match to order of #1
#23 Guardians of the Galaxy #15 – 100% overship
#29 Rocket Raccoon #1 – 100% overship
#30 Nova #1 – 100% overship
#34 Mighty Captain Marvel #0 – 100% overship
#35 Star Lord #1 – 100% overship
#43 Champions #3 – Overship to match order to #2

>>89132625
>implying he'd let go a money source
>ever

>>89132625

That's just a side job. He's not actually the head of that veteran's thing. There are 2 others above him, his wife will have more power in the Trump administration.

And looking at the Top 100 table below you can see the difference this makes. We have bolded the Marvel titles that show the greatest disparity between sales position and expected dollar position.

What this means is that even though Marvel’s comics generally cost more than DC’s comics – around a third more – and they have greater reported unit sales across the board, the gap between Marvel’s dollar share and DC’s dollar share is lesser. Without the free overships, with the higher prices, Marvel traditionally have enjoyed a greater dollar share difference.

Indeed, if you were to remove overships entirely, it looks like DC Comics would have a higher unit sales marketshare than Marvel. And far fewer titles in the top fifty.

But that might not take into account another promotion Marvel runs with many launch titles, giving greater discounts if retailers increase their orders, compared to previous orders.

We have the top hundred below – and have bolded the titles with the greatest disparity comparing their unit sales and dollar sales, taking into account the retail price of the comic. Some like IVX #1 benefitted from those discounts. But most are down to free overships. And the greatest disparate figures when both happen at once.

The natural state of things would see, say, Teen Titans #3 at $2.99 be in 47th place for sales and 66th place for dollars raised, while just below it in 48th place for sales is Spider-Man/Deadpool #12 at $3.99 at 31st place for dollars. That makes sense, yes?

But what can only be explained by free overships is the likes of Flash #13 at $2.99. 34th place on the unit sales chart and 26th place on the dollar amount. Makes sense. But Guardians Of The Galaxy #15 at $3.99 above Flash at 23rd on the unit sales chart and 64th on the dollar sales despite costing 1/3 more. Take out the overships and factor for the $3.99 price and the unit sales would see it much further down the chart. It might not even be in the Top 100.

>>89132985


While Hawkeye #1 got both. First, stores who exceeded 125% of their numbers for All-New Wolverine #12 got a 15% discount on their order, reducing the dollar ranking. And then Marvel sent double the ordered numbers, upping the unit sales ranking.

Which is how it made the top twenty in unit sales at 16th place, but despite having a $3.99 price only scored 48th place in the dollar chart.

While at 17th place on the unit chart was Detective Comics #946 at only $2.99, and at 22nd place on the dollar chart.

Bleeding Cool continues to call for the Diamond unit share charts not to count overships, just as it doesn’t count comics priced below a dollar, how it reduces the reported amount for comics made returnable and how it refused to count the Cowboys & Aliens graphic novel sales that Platinum Studios paid stores to order back in the day. Marvel’s overships do have valid marketing reasons, and should be encouraged, but not when it comes to distorting the charts of what comic stores actually order. It gives the impression that Marvel is doing this just to game the charts and look better for Marvel Comics in the civil war between Marvel Films and the rest of Marvelat Disney, and the e-mails between different departments and Disney highlighting poor performance of the other departments. And yes, that does happen.

Diamond should take itself out of that fight.

>>89131408
>Because they can't
>People only read Batman shit

Thats bull shit. Batman is still top dog but good comics still sell.

>>89132945
What are you trying to prove?

>>89133119

That you can insert text you're referring to in the message window.

>>89132349
>taking Ike's side over anyone

Not even once.

>>89131339
Because
1) most people don't read comics for entertainment
2) Big 2 comics are primarily bought by manchildren who collect and hoard everything with their favorite heroes

>>89133034
>Good comics still sell
>Justice League is a top seller
>Justice League vs. Suicide Squad is a top seller
>Super Chinaman is already at 20k

>>89132945
I'm surprised they would overship Star Wars.

Are the Star Wars comics so bad that even hardcore Star Wars fags gave up on them? Serious question, I haven't read them.

>>89133325
*tips fedora*

>Why doesn't Marvel just make comics people want to read instead products for eBay sellers?

ebay sellers will pay a shit load more than 3 dollars for a book. like one book sold at a hundred = like 25 books sold at 4$

>>89133364
Something something EU?

>>89132945

>They even have to overship Start Wars now

How long before Ike hurls himself off the roof of the Marvel building?

>>89133352
>Justice League vs. Suicide Squad is a top seller

What you mean the 1 that came out before anyone knew it's quality?

>>89133364
>>89133407

Rogue One came out in December. I guess Marvel wanted to capitalize on that. The fact that stores didn't feel the need to order more is worrisome though

>>89133558
VERY worrisome, especially now that SW is virtually their only bestseller.

>>89132945
There is nothing that the stores can do about that? the system is broken

>>89133304
Not siding with Ike. Just stating that Feige threw Ike under the bus to get him and Marvel Comics out of Marvel Studio. Honestly, I'm glad Ike is out of the MCU.

>>89134155
Meh, it couldn't have gotten worse with him around, could it?

>>89132945
>#30 Nova #1 – 100% overship

a shame. its actually pretty good so far and I want it to succeed

>>89133352
But Anon JL vs SS is good.

>>89134031

It comes with their orders so they can't turn them away. This can't last though. Marvel has been pilling on the gimmicks to keep themselves ahead and they have nowhere left to go.

>>89134155

The MCU is successful because Fiege cares so much about it. Ike is a penny pincher and if it were up to him the effects would be CW tier

>>89132945
>#43 Champions #3 – Overship to match order to #2
Damn, and this is suppose to be their main flagship book.

>>89131339
Mavel lost the touch of telling interesting stories. Ms. Marvel is one of the last 'fun' books that tells interesting tales with decent art. Everything else is just SJW this, evil white man that, and it all falls apart.

The Ultimates is one of the few books that has an interesting premise, but it is annoying because they are still writing Captain Marvel like an idiot, pushing Ms. America, and the art of the recent issues tends to look kinda like someone painted with watercolors then left it out in a light rain.

>>89134238
Marvel crippled it the moment they decided it needed more Sam.

>>89134349
>Fiege cares so much about it
And yet it's formulaic as fuck, not to say cheap-looking. Feige is Jewish too, after all

File: Jew vs Jew.png (195KB, 1853x1158px) Image search: [Google]

195KB, 1853x1158px

>>89134183
Ike is Mr. Krabs-tier.

>>89134349
>The MCU is successful because Fiege cares so much
No he doesn't. He cares about making a profit. Thats why literally every single marvel movie is set up the same exact way to the point where you know who and what is going to happen 2 minutes into every movie. They even managed to make fucking dr strange feel extremely generic and uninspired. He sticks to a formula that works, if he actually did give a shit, he'd try to make the movies feel different from eachother and actually able to stand on their own. As it stands, every movie is just set up for the next one.

How come nobody ever blames Axel for this mess? I know /co/ tends to hate Quesada, but Marvel's current line of bullshit all started when he took over.

>>89132921
ever watch espn?

>>89134627

lol

>>89132945
>Champions #3 – Overship to match order to #2
How is Waid going to save TeamWoke?

>>89134656
http://desuarchive.org/co/search/text/alonso/

Check the archives, /co/ does blame Alonso.

>>89132921
It helps them look good when you see some comic book and sjw websites shitting their pants at every new minority legacy and calling it the end of racism/sexism and the beginning of a new era.

>>89134656
>>89134752
>that interview where Alsonso admits he offers Bendis every comic first
>and apparently he's a minority because his wife is a minority?
Dude is crazy.

>>89134819
Alonso himself is hispanic, or at least half hispanic or some shit.

>>89134710

I'd really love to know how far it actually dropped. I don't know anybody reading this crap

>>89131339
Disney doesn't give 2 shits about the comics. All Disney cares about is that they keep being mentioned in the media, twitter, etc to keep name recognition going so more people go to the movies.

>>89133384
except disney/marvel doesn't get any money from anyone selling on ebay

>>89134887
No, but the strong secondary market for variants ensures that LCS's will buy lots of books.

>>89134819
>>and apparently he's a minority because his wife is a minority?
>Dude is crazy.
I think Alonso is a terrible editor and all, but "You are what your wife is" is a joke that goes waaaaaay back.

>>89134887

LCS's can buy and mark up variants.

>if you were to remove overships entirely, it looks like DC Comics would have a higher unit sales marketshare than Marvel. And far fewer titles in the top fifty.

>Marvel willing to crash the industry just so it looks like their books are selling more than DC's.
For a second I forgot Marvel is run by literally man children.

>>89134349
>Fiege cares

.02 has been deposited into your account