Why in a lot of recent animated movie posters it features the

Because people are tired of cunts on the internet always talking about Dreamworks face

>>85614264
You picked a bad example for a picture. There's exactly just one sassy cartoon face in there.

File: 9gvzVUS.jpg (266KB, 1023x711px) Image search: [Google]

266KB, 1023x711px

Because most people hired for marketing really don't know what they're doing; they simply have a piece of paper saying they do and the right connections to get the job.

It's why we see so many trends and companies copying each other; if one successful movie has a poster where a character is doing something, then other movies will copy that, because the people running the second movies marketing justify the first movie being successful based on it's poster. The rest of the campaign follows the same general mindset, which is why so many modern movies have the 'Inception Sound'.

This is also the reason why movies that don't follow into a standard Hollywood outfiting usually have such bad or misdirected marketing; it doesn't follow the formula so they don't know what to do with it,.

>>85614494
I doubt it's that simple.

>>85614552
Your doubts are wrong. That's all it is.

File: 1452086673074.jpg (30KB, 480x360px) Image search: [Google]

30KB, 480x360px

>>85614552
It's always been that way. Go watch movie trailers from any decade and you'll see a lot of the same trends followed, especially if the films are from the same genres. And it's only gotten worse since a little before the mid-nighties.

Go look at the posters for The Little Mermaid, Beauty and the Beast, Aladdin, and Pocahontas - All efforts from Disney's A-Team with posters following the same exact format; where there is poster of mostly one color with a gradient into a symbol of the film, with the some corny smack-dab in the middle of the poster. The only exceptions during that period were the Lion King and Rescuers Down Under, which were done by Disney's B-Team and considered far less important in comparison to their production counterparts.

Now look at the posters for a CGI Disney film after Chicken Little; They follow the exact same thing OP mentioned, with everything after Tangled being even worse as they use a similar contouring effect on their title font. This trend diminishes with Big Hero 6, with the Baymax Poster and then something completely different with Zootopia; though their font kernings and layout are similar. Now remember, this is only looking at Disney, but even a single company has it's own trends that last for a good while. And the rest of Hollywood is similar in that regard, especially when they're in competition with each other.

Also take into account how most of these recent Disney Movies have had entirely different movie posters in foreign countries, many of which are far more artsy - Because that's what the foreign marketing thinks will sell there.

>>85614481

They're still looking at the viewer.

>>85614552
It's the blue and orange of cg; a perfectly symmetrical face is unsettling; making the expression asymmetrical hides that and helps put the mind at ease.

>>85614264
The comic relief mugging in the corner of the screen when they show the release information in a commercial is so much worse. Every goddamn time.

File: fc3034754f7e84c632c02eeef81b1953[1].jpg (91KB, 564x846px) Image search: [Google]

91KB, 564x846px

because Shrek was very popular and made a lot of money