Food scientists created a new Chocolate color without any

>>9392969
>again

>>9392971
It's the first time in 80 years tho.

>>9392975
Why don't these """"scientists"""" create something useful, like a donut that burns calories?

>>9392995
Because they get payed a lot more for figuring out how to get people to eat the whole bag of chips instead of a single serving than they get for creating a cure for cancer.

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>>9393002
>payed

>>9392969
but why

>>9393007
What, do you think they do it for free?

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>>9392995
what if it was like a super chewy donut, so you had to chew it so much it actually burned more calories than it contained

>>9393023
*paid

does this mean that red velvet cake doesn't need food coloring anymore?

>>9393036
It never did need food coloring if you made it right. The color came from a chemical reaction, not dye.

>>9393044
Not him but enlighten me, always thought red velvet was a meme since it was just yellow cake with red dye

>>9393047
Just read the wikipedia article on it

>>9393050
Eh, in that case it will stay a dumb meme to me

>>9392995
>it's a donut right..... but like.... we inject it with buttercream..... that contains AIDS.
>Brilliant! Not like we are real scientists anyway.

It'll become a millenial fad food and this entire board will grow to hate it before the year is over mark my words

>>9393053
Sorry bro, that coveys the information much better than I could.

It's a chocolate cake. The color comes from a chemical reaction between the chocolate and the acidic components of the batter.

>>9393073
Yes it's marketed to milenials and it wont be out until next year.

>>9393078
Huh, the more you know.

>>9393073
Yes, it's food which is explicitly for millenials by law and you will get arrested for ordering it and being over the age of 30.

>>9393007
>>9393007
Why is it that you come off as a person who thinks less of other, as in much less

>>9393214
Probably because he *does* think less of others. I'd think less of others that use the word "payed" instead of "paid" too.

I also think less of you since your sentence is missing its quotation mark.

>>9392969
https://www.eater.com/2017/9/5/16256992/ruby-chocolate-callebaut-millennial-pink
>Callebaut says its ruby chocolate was developed after 10 years of research and testing. It’s made from beans grown in the Ivory Coast, Ecuador, and Brazil; the color “comes from the powder extracted during processing.” Other companies have produced red cocoa powder in the past, but this is the first reddish chocolate.

>Though the FDA will need to approve the name “ruby chocolate” before the product can be labeled as such, Schrauth says there’s an exception that allows a new product to be marketed as a new invention while pending FDA sign off. “It’s tricky because it doesn’t contain enough dairy to qualify as milk chocolate, and contains more cocoa solids than white chocolate,” Schrauth says. “It may need a whole new designation.”

As much as I hate the term, "cloying" is the best way I can describe the sickeningly saccharine flavor of white chocolate so this new in-between hybrid sounds like a game changer for Chocolate.

>>9393234
Are you suggesting that all white chocolate is equally sweet? ...and therefore this stuff must necessarily be just as sweet? Seems like a silly assumption to make.

>>9392969
>red chocolate
Isn't that what red velvet cake does? It's just buttermilk.

>>9393228
>snotty about grammar
>reddit spacing
it all checks out

>>9393252
>I type like a fuccboi but if I cry Reddit you're the asshole.

>>9392969
Wew more disgusting shit, hurray

>>9392995
Why don't you stop being a fat shit with no self control

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>>9393007

if it's anything like white chocolate I'm not interested
>extract the delicious chocolate flavor and leave behind gross white garbage
>call it white chocolate and pretend it's worth eating

>>9394099
>having taste this shitty

>>9393234
>Ruby Chocolate

The Grandmatriarch will be pleased.

>>9394086
>payed
>paid
>typo

>>9393029
You'd have to chew it for days to burn off the calories of the fried dough and sugar

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>>9393078

>>9393029
Those are called, "bagels".

>>9393078
>except all those times where red dye is literally an ingredient on the box

>>9393073
>>9393081
>>9393091
>"Ruby" chocolate is particularly targeted at Millennials and their desire for "hedonistic indulgence"

>>9393047
Actually, most of the stuff you get in stores is just chocolate cake with dye.

>>9394751
>cake from a box
Hush, Flyover. Grown-ups who can actually cook are talking. When we start talking about condensed cream of X soup casserole with frozen tater-tot topping, I'll let you know.

>>9394751
>>9394944
You guys are aware that red velvet cake did not originally come from a box right?

>>9394985
No shit Sherlock. Just explaining what most red velvet cake mix is.

does it taste different than white milk or dark chocolate?

>>9395004
Why are you talking about mixes when we are discussing real cake?

>>9392995
Even better. They already invented donut holes, so why not bagel holes?

https://en.wikipedia.org/wiki/Red_velvet_cake
Common modern red velvet cake is made with red dye,[3][4] however the red color was originally due to non-Dutched anthocyanin-rich cocoa.[1]

If I understand this right, they found the colouring compound in "non-Dutched anthocyanin-rich cocoa", and made shitty white chocolate with it to have a *~~*KAWAI*~~* colour, when they could have had a good chocolate with a brownish-reddish appearance.

>>9395152
No, in fact, you do not 'understand this right' because you have no understanding of what white chocolate actually is. That being cocoa butter, mild solids and sugar. It has no cocoa solids. Ruby chocolate, whatever it is, can't be white chocolate because white chocolate, by definition, lacks cocoa solids.

>>9393234
10 years for a new color chocolate
what a great step for mankind!

>>9394976
where do you live

>>9392969
So how long until this is the standard chocolate for Valentines Day? Will it be worse than pumpkin spice season?

I cant wait for the year when brown chocolate gets banned because its deemed "too racists".

>>9396386
They'd probably ban white chocolate too, just to be sure. Can't allow the goy, er, people, to have too much freedom, now can we?

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>>9393252
Reddit spacing doesn't exist. There are many reasons to despise Reddit, but double-spacing was around long before the website was even founded.

An anus-coloured chocolate, what a brilliant idea

>>9392995
Hope you don't mind your donuts containing ephedrine, capsaicin extract and yohimbe bark extract.

>>9393070
Heh. Squirrel aids, am I right?

>>9396492
AIDS leads to weight loss so if that's your thing, go for it.

Never heard of squirrel AIDS.

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>>9396377
Given the lower expensive coco content and up sell of "new".

As soon as possible ! ! !

think of it, a cheaper chocolate sold as a new premium must has for your sweet heart, any self respecting for profit company is going to fall in love with this.

The question is how long till it rolls over the regular market and becomes a year round item?

Will it be worse then pumpkin spice season?
It could easily be much worse, but market reaction will dictate it.
>good thing educated consumers are protecting our foods integrity
*Pic

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>>9396465
Fits well compared to normal chocolate color

>>9396465
>>9396727
yeah you would know color an anus is

>>9394099
you don't buy white chocolate for the chocolate taste, you but it for its own flavour

>>9392969
shit looks so unappetising, reminds me of mortadella

>>9393716
>using the term fuccboi unironically

holy fucking shit go back

If it tastes different and great, I don't see the problem

>>9395032
Don't lie, flyover.

>>9392995
just add 3g of dnp to one dozen worth of dough

250mg dnp each donut

>>9396333
Thanks government regulation!
Saving us from ourselves

question is, what elements does it loses that way, and how more healthy/unhealthy it gets.

>>9393234
>a game changer for Chocolate.
Are those people for real?

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>>9392969
Big whoop.

>>9397328
>Feeding any amount of DNP to fat people
>Expecting weight loss and not instant overheating and death
I guess that's one way to end the obesity epidemic in one fell swoop.

>>9392969
What does it taste like?

>>9398310
Probably tastes like pink chocolate.

>>9392969
Pink chocolate?

>>9393002
source: anon's ass

>>9398310
half dark half white half milk mixture

>>9398508
It's not a fucking special chocolate then, it's just a bunch of shit mixed together.

>>9398550
>believing everything you read on the internet

>>9396411
>Reddit spacing doesn't exist
Oh, redddit, the denial of obvious factual reality is so cute and retarded

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>every innovation has to cure a disease or take us to another planet

Can't you fags just be entertained by a cool product of breeding

this kind of reminds me of the pink lemonade blueberry from a year or two ago
http://www.burpee.com/fruit/blueberry-plants/blueberry-pink-lemonade-prod001577.html

>>9398646
*breeding/processing

>>9393242
not that anon, but white chocolate tends to be of a sweeter nature than most other chocolates. if the article is equating it to white chocolate "with more cocoa," it's a pretty safe assumption that they're talking about flavor being "sweeter than most other chocolates"

>>9394985
If it didn't come from a box, then how did it get created?
God?

You evolutionists just can't get your shit straight.

>>9393029

Kek

>>9393234
>reddish chocolate.
literally reddish: the chocolate.

>>9393252
Fuck off with your reddit spacing nonsense you illiterate dog

>>9397328
>>9397775
Is dnp safe? Why haven't I heard about it?

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>>9394976
>cooking cake

>>9396665
>Never heard of squirrel AIDS.
Fake!.... And gay...

>>9399957
>Is dnp safe?
No.
>Why haven't I heard about it?
See above.

>>9393234
>10 years of research for food...
Wew

>>9392969
Looks like soap

>>9399924
kek

>>9393029
>donut gum

Congrats anon you're a millionare

Who gives a fuck if something is artificial?
We need to stop this natural marketing bullshit

>>9402049
>Who gives a fuck if something is artificial?

I don't think it's dangerous or anything, but it's rarely, if ever, as tasty as natural.

"Artificial" on a food label reads as "meh tier at best".

>>9402074
>but it's rarely, if ever, as tasty as natural.
this is certainly not an inherent property of it. Probably just confirmation bias

>>9402094
>this is certainly not an inherent property of it.
It often is.

For example, take vanilla. The main component of the taste of vanilla is the chemical 'vanillin'. That's what artificial vanilla flavor is. So far it is literally identical to natural vanilla. However, natural vanilla contains dozens of other chemicals that add to its flavor and aroma. Those are missing from artificial vanilla flavor.

Take strawberries. A wild strawberry has approxmatley two dozen chemicals which contribute to its flavor. Most commercially grown cultivars have far fewer. One of the best is the Tri-Star. It's small, but it has the majority of those flavors present. Artificial strawberry flavor? That's just the main flavor, none of the rest are present.

Most of the time you see "artificial flavor" they only bother to duplicate the single main flavor of the natural food. They don't bother with all of them.

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>>9399924

>>9393047
Chocolate cake with dye dumdum

>>9402110
Well that is a rather specific case. More relevant to the case at hand, what difference does it make whether a color is naturally achieved? If anything, this is likely to have a negative effect on taste as you are unnecessarily and arbitrarily limiting yourself to achieve a specific look

>>9402276
I was talking about artificial things in general.

As far as color goes I have no problem with artificial coloring agents. Artificial flavor is a different story though.

>>9402299
Well you are specifically talking about complexity of a mixture, which is a property not at all inherent to natural or artificial things. That stuff doesn't lack complexity because it is artificial, it lacks it because they decided to substitute a complex mixture with a single compound

Your point is more about cheap shit using a simple formula, and is rather peripheral to the topic natural/artificial

>created by scientists
>not artificial