Chipotle advertises 1,050kcal burrito as 300kcal and is now facing

>>8389586
>WTF is Chipotle's problem?

They're trying to regain their prior stock prices. But it seems they have shot themselves in the foot, again.

>seeking damages in excess of the 25 cents worth of water used to flush the toilet after he shit it out
The real question is wtf is wrong with America when you can sue for "feeling excessively full".

>>8389586
Only in America would someone think an entire burrito is only 300 calories, the fucking tortilla alone is over 300.

>>8389597
OBSESSED

The '300 calorie' part of the sign applies only to the chorizo and none of the other ingredients. It's a case of poor labeling that Chipotle didn't notice for whatever reason.

A better question to ask is why this guy didn't stop eating if he was starting to feel full, and save the rest of the burrito for later.

>>8389614
What does this mean you stupid faggot

>>8389614
>to intelligent to figure out calories

>>8389614
Yes. The rest of the world can't get over how objectively terrible you are, wheelchair-lardmower. And there is nothing wrong woth enjoying cautionary tales. :)

>three customers who bought the nutrient cannister M13-215 in Super Los Angeles Sub-Level 3 this month are suing. As News reports, one of the men behind the proposed class-action lawsuit brought in Super Los Angeles Hegemonial Court ordered the menu item on Nov. 3 thinking it was a 1000-calorie dish. David Desmond "felt famished and realized that the nutrient cannister couldn’t have been 1000 calories" after eating it, per the complaint. Mister Desmond has placed in a penitentiary facility where he will await trial.

>>8389586
I'm glad this is happening to them. The founder is a flaming faggot (no, really) and he lives a disgusting lifestyle.

>>8389597
>American realizes burrito couldn't possibly be 300 calories
>DUMB AMERICANS HOW COULD THEY THINK A BURRITO IS 300 CALORIES?!?!?!11
>>8389593
You're an even bigger retard than that guy if you think that's what the lawsuit is about. Don't they have truth-in-advertising laws in your country?

>>8389597
Nah man, only people in america can sue (and get into the news) because of shit like that. You got idiots knowing basically nothing about nutrition and calories everywhere. Never seen someone use olive oil, instead of butter because they had to lose weight, or something similar?
Retards are everywhere.
>>8389614
He's right about the tortilla part, if it isn't 300kcal, it's at least really close.

>advertising as for being smaller than it is
What the fuck? You're supposed to promote your food as more for your money. Chipotle can't even cheat right.

File: 1441284401380.jpg (23KB, 320x240px) Image search: [Google]

23KB, 320x240px

>americans

File: tmp_26521-calvin-klein-obsession-100ml-dama-473802666.jpg (21KB, 500x500px) Image search: [Google]

21KB, 500x500px

>>8389597
>>8389645
>>8389647
>>8389653

>>8389667
>>8389597
>>8389653
Lads you're here thinking these bints genuinely thought the Burrito was ever 300 cal

I sincerely doubt it

Whats more likely is these three fucko's realized they had a major company by the balls for a false advertising and went in on a class action to make bank by feigning ignorances. Woe is me I ate 700 extra calories that day oh no~

The actual harm to the plaintiff doesn't exist and is irrelevant to the case. What IS relevant is if Chipotle advertised the product improperly or not. If court finds they did, they can be held liable for 'reasonable' financial "damages", IE a payoff.

There's two ways it goes. Either they don't have a case, and it gets thrown out of court before a judicial hearing. Or they do have a case, and Chipotle settles out of court and just hands the fucko's a check and changes their signage, rather than waste time fighting it out and spending more funds on lawyer fees than they would hushing the cunts

>>8389681
See
>>8389683
Fucking yuropoors, this is an American board

>>8389685
That's very well possible, but the laughable claim from chipotle still stands. How could they be that retarded and think nobody would notice and why didn't anyone notice earlier.

>>8389592
why did they fall?

>>8389653
Just out of curiosity, where are you from? Hopefully not the U.K., where obesity rates among whites is about the same as it is in the U.S.

How big is the burrito, and what's in it?? If it's more than two or three inches long and filled with cheese there's no way anyone could think it was 300kcal.

>>8389685
This. You guys are focusing on the wrong aspect. There are people out there that just look for shit like this to try and get a payday but the case has to be taken under consideration that some companies would try something similar maliciously.

Chipotle will likely settle.

>Go to McDonalds A and order a large fry
>It's about half empty

>Go to McDonalds B and order a large fry
>It's not only full, there's another small fry worth in the bottom of the bag

DISCLAIMER:
CONSISTENCY MAY VARY DEPENDING ON LOCATION.

>>8389659
Burrito pushers are sick, but at least he didn't open up pizza places.

>>8389586
Chipotle is shit anyways.

I don't give a shit how "quality" their toppings are, they are really limited and their meats all taste like shit

>>8389685
Pretty much this. Someone found a flaw and wants a settlement on a company who's already in a bind because they literally haven't offered anything new to innovate their product

I'm totally getting chipitole tomorrow for lunch

Best burrito coming though

Cilantro rice
pinto beans
carnitas
fresh hot sauce
sour cream
no cheese you dirty white boy
i mean, what else do you want

steak and gauc is for chads.

>>8389789
Because of the salmonella scare that happened many months back.

>getting more than what you pay for
>suing
...
>Americans

File: 1481226965434.gif (796KB, 320x286px) Image search: [Google]

796KB, 320x286px

>>8390791
Who the fuck even eats a burrito to be healthy? Really watching them calories.

>>8391725

I don't eat any food "to be healthy", but I can easily see why someone might eat burritos for that purpose. It's a balanced meal containing protein, vegetables, legumes, etc.

As for "calories", that's simply a matter of how much you eat. Nobody said you had to eat a jumbo burrito, anon. You could easily make smaller ones. Or eat half of a large one.

>>8390779
*guac

>>8391725
"Dude a commercial said the ingrediants were healthy! That means I lose weight!"


There are too many people who think this way

>>8391931
>I want to lose weight!
>let's go for some chipotle's

Americans were a mistake

>>8389593
You can sue anyone or almost anything if you want, winning said suit is another thing all together.

infantile behavior.

>>8390789
>scare

It wasn't a "scare". They literally poisoned over 50 people. Couple that with the fact that a fucking burrito store was irrationally trading at over $700 a share. Even if you don't know shit about finance, let that sink in for a moment.

>>8391953
>a fucking burrito store was irrationally trading at over $700 a share.
>Even if you don't know shit about finance
i know nothing about finance and have literally no idea what that means

>>8391953
Now it trades at a realistic $400...

>>8391953
It was worth as much as Alphabet/Google/Amazon stock at one point? Wow.

>>8391953
>fastfood is more valuable than computer technologies
only in America!

File: smile_and_optimism_gone.jpg (61KB, 640x853px) Image search: [Google]

61KB, 640x853px

>>8391953
I got extremely sick about 2 months ago on a buisiness trip in Oregon. The only things I ate before I couldn't stomach food, vomited every few hours, and had liquid/mucus shits, was a chipotle steak burrito bowl and a few bites of a 6" turkey sub at Subway.

>>8391966
When you purchase shares of a business, you literally own a fraction of that company (equal to the amount of shares you own vs how many exist). Stock price is generally based off what the company's expected earnings will be. The details don't really matter here but it's worth knowing that average stock in the US market is priced around 10-20 times earnings. At Chipotle's height, it was trading at over 500 times earnings. For fucking hipster burritos. Literally insane.

>>8391971
It's still massively overpriced but is being propped up by big activist investors who keep throwing money at it in hopes of recovering their initial stake. Over 2017 they'll keep missing revenue and earnings estimates until the bar is set so low that even their shit product can turn around.

>>8391975
Traded at a higher multiple than apple and google and countless other companies that actually produce goods.

>>8392003
Also this; service at the stores in a lot slower because they're focusing more on food safety but people are still getting sick. In 10 or 20 years chipotle may recover as people forget (hey it happened for jack in the box and they literally killed people) but I'll be fucked if I'm sitting around waiting for it.

>>8389586
>sue restaurant for giving you too much food
dumb fatasses

>>8392036
>average stock in the US market is priced around 10-20 times earnings. At Chipotle's height, it was trading at over 500 times earnings
just another example while the whole stock market is a made up concept and should be banned for false advertising
t. the 99%

File: CvQInptWYAAPUdx-640x853.jpg (56KB, 640x853px) Image search: [Google]

56KB, 640x853px

How could Chipotle fuck up a sign this badly? Unless this thing is the size of a taco bell burrito, that ain't happening.

>>8392064
*why, not while

>>8392066
whoops, should have been 3000 heehee

Easy money and publicity.

One little mistake is all it takes in this world these days.

>>8392064
Say what you will about it (I don't even disagree in some respects) but the US stock market is objectively the best way to passively build wealth as an average person.

>>8392036
So, what you're saying is that we should all short Chipotle's stock?

>>8392109

If the market was actually logical and rational, sure. But since it's not maybe just don't touch the stock with a 10' pole.

>>8392066
They are rushing to try and kickstart their business again. Too bad they suck at it.

"wow guys we have like 5 toppings you can choose from!"

Just look at their failure of a burger place, only cheeseburgers and hamburgers with limited toppings and shit quality

>>8392088
>Say what you will about it (I don't even disagree in some respects) but the US stock market is objectively the best way to passively build wealth as an already obscenely rich person while the everyday joes dump their life savings for peanuts

FTFY

>>8392036
I go to Chipotle because there are no alternatives

This is just how life is in towns

>>8391725
I need more calories

>>8392220
>there are no alternatives
Your own kitchen

>>8392229
I need to deal with my roommate first on that

>>8392187
Serves them right for not being disciplined and long-term thinkers.

>>8392187
T. Average American who barely saves 5% of their income.
Americans are hilariously financially illiterate.

>>8392187
My family arrived as a bunch of poor as immigrant chinks. We're still immigrant chinks but thanks to hard work, pragmatic financial planning and conservative investment we are anything but poor now. Do you think you'll buy a penny stock and strike it rich overnight? I bet you think holding a share for 6 months is a long term investment.

File: Learn to speak English in six easy steps.png (670KB, 800x1800px) Image search: [Google]

670KB, 800x1800px

>>8389694

File: 1481589289169.jpg (162KB, 828x960px) Image search: [Google]

162KB, 828x960px

>>8389597
Tfw to inteligent too care about calories

>>8392068
lol'd ty anon

>>8389658
awesome

>>8391975
Value of Chipotle at 700/share =/= value of Google at 700/share. Their market caps were never even close.

>>8392562
kill yourself

>>8389673
It was in LA. Odds are they wanted people to think it was a healthy alternative

>>8392593
:(

there's no excuse for chipotles to even exist desu. they have no place in this world. they're lucky to have stayed around as long as they did. i want to kill all of you.

>>8392588
Nice call didn't even bother to look at market caps.

>>8392231
>on /ck/
>complaining about no alternatives
I forget sometimes that people on /ck/ don't actually cook, but are just foodies that pretend to know their shit, and shills that pander their fast food garbage.

>>8389586
Dishonesty and greed ruin too many things.

>>8390031
They're fucking enormous. About the thickness of a tennis ball can, and maybe half the length.

Should have just gotten a bean burrito from taco bell

>>8393259
>>8390031
2 oz of chorizo is 300 calories. Even the cheapest and smallest tacos have at least 1.5 oz of meat. There is no way anyone who isn't a total idiot belived that this burrito had only 300 calories total.

>>8392066
> Unless this thing is the size of a taco bell burrito, that ain't happening.

Even the lowest calorie burrito at tacobell has at least 20% more calories than that sign says.

Fuck those burritos look good. Wish we had Chipotles in England.

>>8393587
They don't look anywhere close to that, the thing is heavily photoshopped

>>8392220
>there are no alternatives

You mean for what? Bland burritos. I refuse to believe there are no other mexican restaurants where you live

File: 1482120490552.png (2KB, 244x226px) Image search: [Google]

2KB, 244x226px

>>8391953
>if you don't know anything about finance

You do realize that every stock on NYSE or NASDAQ is overvalued and is easily swayed by speculation. Hence why it shouldn't be a surprise that Chipotle stock plummeted after the incident in Boston. Chipotle is easily the fastest growing food chain in America. It's literally become the next McDonald's, and look how profitable that turned out to be. In a few months, maybe longer, Chipotle stock will regain value.

By the way, it was a scare. After the Boston incident, Chipotle revenue also declined significantly, which is why they began a marketing campaign to regain sales by giving out coupons for free burritos.

Literally kys.

>>8393587
>go for a burrito
>can't have pork because it's not halal and the cook is a paki who refuses to touch it anyways

every britbong mexican food place ever

>>8389586
>kcal = cal
'murica

>ameriburgers are so fat they have to consider calories when going out to eat fast food

lmao

>inb4 OBSESSED

I'm a burger as well

>>8390779
Not getting grilled veggies

File: image_fragrance_obsession.jpg (50KB, 468x468px) Image search: [Google]

50KB, 468x468px

>>8394214

>>8390007
Not him, and before you ask I am from Amsterdam, but who the fuck is talking about obesity here? Point was about the retarded lawsuits of your country.

>>8394214
kilocalorie=Calorie with a capital "C"

Holy shit. How do their burritos have so much calories? A Big Mac has 600 calories tops.

>>8395941
have you ever felt a chipotle burrito? They are way more hefty than a bigmac

>>8389597
this

>wanting a 300 calorie burrito from chipotle
I'd like to counter sue on the grounds of him being a faggot.

>when liberals try to run a business

>>8395948
Besides the portions, the calorie counts on their tortillas and rice are ridiculous.

>Americans to stupid to read nutritional facts
>Europeans get raped by Muslims and run over by trucks of peace
>Mexicans and all kinds of latino's can't even afford food
Guess I'll just have to suffer here in Murica then

>>8389658
Fuckin underrated post. Enjoy'd and screencap'd

>>8395997
>failed to realize Warren Buffet is a liberal.

topkek

>>8395997
>when /pol/tards have to shit up every single thread

>>8389593
>The real question is wtf is wrong with America when you can sue for "feeling excessively full".

You don't see the problem with advertising one thing but delivering another?

>>8396046
>Be American
>Work gives bonus check
>Files lawsuit for damages

You ungrateful cunts.

>>8392073
How the fuck does "just 300 calories lol" make it through chipotles entire company - presumably staffed with teams of professional 'designer' chefs making the new items; nutritionists analyzing the items; quality assurance people ensuring consistency; marketing staff promoting... All the way down to a store manager and the minimum wage fuck he tells to hang the sign. Oh, and lest we forget about the ones making all the money in the board room of Chipotle inc. conceptualizing' things.

Fuck it. I don't care if some fuck off the street gets a slick settlement check with a bullshit-sounding excuse if it keeps entire corporations like this from fucking everyone and everything over with blatantly false lies. He called their bluff, and if they didn't mean to say it SOMEBODY in the whole fucking company should have seen it first. It's a check in the system.

>>8391953
you're on mount stupid with your knowledge of finance

>>8396051
Did that really happen?

how is kcal = cal
are european calories 1/1000 the size of american calories

>>8396122
maybe getting caught was part of the plan

>>8390066
underrated post

>>8396021
Lmao at this gullible ignoramous

>>8396122
If I recall correctly they also advertised their food as organic and meats as grass fed with a very tiny disclaimer for "when available" and they got called out on that after a year or two because it was like 1% of their product that actually was.

>>8396335
kcal = Cal not cal

File: Nutritional_Label__Standard-cotton-candy.gif (23KB, 455x481px) Image search: [Google]

23KB, 455x481px

>>8396804
False. See bottom row of pic related.

>>8396807
a 2 Calorie diet?

>>8396736
>they also advertised their food as organic and meats as grass fed

Don't think they've ever claimed grass fed.

But it's definitely "when available" for non-antibiotic / hormone added meat. I think they've had a sign up in the one next to me for two years that says their steak and or pork is not "100% meeting the quality standards they want". Best part is, it's against the law to give hormones to chicken, so none of the meat is any higher quality than you'd get from McD.

>>8396860
>Don't think they've ever claimed grass fed.
Corn is a grass.

File: Screenshot_20161222-214754.png (782KB, 1440x2560px) Image search: [Google]

782KB, 1440x2560px

>>8396860
According to their website it's now "many restaurants" pretty sure that was a result of my original statement.

>>8396811
Maybe that's why Americans are so much stronger than europeans

>>8389714
How would you have it advertised? It's like at Subway, you can't really know what the person will get on their burrito. It will all be different based on what they get for beans, salsa, sour cream, cheese, guac, fajita veggies, and the tortilla. The best solution is obviously to show the calories just for the Chorizo, any retard could figure it out, and Chipotle will probably win the case

>>8397118
See
>>8392066

They literally listed the ingredients for a complete burrito and take all the variables you list out of the equation.

>>8397127
Oh shit okay, didn't see that. That's pretty bad. You'd still have to be a retard, but that's only legally relevant to a certain extent.

>>8397133
Yeah, being a retard isn't legally relevant as far as I can tell. I mean TV commercials for cars showing a car driving in a lane at a reasonable speed on a city street have a disclaimer that it was done by a professional and should not be attempted. The US legal system is fucked but this was a retarded move by Chipotle.

>>8389614
SHART IN THE MART

>>8397143
I'm no legal expert, but I took a law class in high school (lol) and there is reasonable person standards. This will basically come down to Chipotle arguing that any reasonable person would know that a burrito like that would be well over 300 calories. They have a good legal team I'm guessing, they should be fine.

>>8397158
They will be fine. They will settle and the people suing will get a massive payday. Because paying lawyers to defend the case would cost more and open them to risk of higher financial loss and bad publicity. Like I said fucked up legal system. This is a different beast, but the same legal system that has been fighting a billion dollar battle for years over a patent for a rectangle with rounded corners.

>>8389683
Does that perfume mask l'eau d'shart, piggy?

>>8393587
There are a couple in London. I went to the one in Baker Street. It was overly expensive, didn't taste particularly great and gave me the shits. I won't be going back.

Compared to typical fast food,
>less processing
>less inventory
>less logistics
>less overhead
>less labor
>less shipping
>less waste
>less market saturation

>more freshness
>more nutritious
>more profit margin
>more demand
>better image
>more options
>more flavor


can someone xplain bisness to me?

>>8389586
>chipotle guy hooks you up because he assumed you only have money for the tiny ass burrito
>gets sued

Calorie information you read on packages is always greatly underestimated.
If I refer to packages to count my daily intake I barely get 1500kcal, which just can't be real.

>>8398272
Whatever you say, fatty. Use a scale.

File: licc.jpg (95KB, 718x718px) Image search: [Google]

95KB, 718x718px

>>8391953

>burrito store

>>8389586
>American "food"

>>8389645
if you ever make reference to where someone is from on /ck/ you're OBSESSED O B S E S S E D OBSEXAMUNDO OBI-SESSED-KENOBI.