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What's stopping Google or Apple for creating their own Snapchat?

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What's stopping Google or Apple for creating their own Snapchat?

They can basically create an invitation for all Android and iPhone users, respectively. Even if it wouldn't be as popular, it would still make both of those companies more valuable and increase their net worth.

Like something like that could crush a brittle company like Snap. overnight.
>>
Because it isn't profitable.
>>
>>3235647
It would still increase the value of the company though.
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