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I own a resale clothing store and have one employee, my estimates have me at > $50,000 this year. My source of stock is in Southern California and I turn a sizeable profit on everything I sell.
My current goal is to expand by opening a second location and to build my brand through social media and the internet.
Would going to college be worth it to learn finer points of running a business? Or would it be better to save money and just read text books? Things I need to learn are
>Social media
>SEO
>Cost Vs Results when it comes to advertising
>Picking optimal locations
Currently I don't think there's any way to run my business more proficiently besides changing the hours and the rest is advertising so I'm not sure if college is necessary.
On a related note, if anyone knows good areas for vintage clothing stores (think hipster areas), let me know. Outside of California I'm thinking Colorado, Texas, Oregon or Washington. In SoCal I know San Diego, Long Beach, Santa Monica/Venice and Silver Lake are all hot tickets (but I honestly hate California personally). I'm more concerned with scoping out which locations would make you the most money down to the neighborhood and street.
Pic related, I'm currently feeling like Pepe and would like to be Wojak.
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I'd just buy some marketing courses, personally. Then set a pn ad budget, test a lot and learning doing. I'm seriously skeptical the average college program is going to tell you much about social media or internet marketing that isn't already outdated.
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>>1071086
You're already running a business so there's no real point in spending quite a lot of time and money to learn how to run a business. Go with the shorter, specialised courses to learn something new and useful instead.
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Generally most business owners are either CEO's or CFO's. That means you can manage the money great or expand great, but not both. Recognize what one you are and address your weakness, but ultimately you need a partner.
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You have $50k and you're thinking of opening a second store?
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Why the fuck would a college teach you about the finer points in business when it's literally just glossing over the finer points:the program?
You only learn about finer points by actually living through them. No course teaches them, regardless of how phenomenal a teacher might be.
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>>1071086
Do you buy specific brands or just vintage and thrift?
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>>1071086
Holy shit OP
You're a business owner but you make almost half what I do and risk losing everything.
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>>1072059
What are some good books on marketing?
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>>1071086
Examine your logic.
You are considering going to a place university to be taught by people who mostly have NO real world experience and have spent their lives in academia.
No, college won't help you very much.
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>>1071086
>Social media
>SEO
>Cost Vs Results when it comes to advertising
>Picking optimal locations
These are all self taught or gut instincts. There's absolutely no reason for you to go to college unless you want to sell or close your business.
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