Even though traditional metrics are down across the board, Roman

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Even though traditional metrics are down across the board, Roman Reigns has dominated all the new digital and social media metrics - youtube views, instagram likes etc. Generation Z loves him and they consume all their media that way. The smarks are millienials, and millenials are the out of touch establishment now.

In the Monday Night Wars the WWF fanbase was very young and the WCW fanbase was very old. Boomers wanted Hogan and abandoned WWF for WCW. When WCW went down they never returned to WWF, despite them having Austin. If WWF had a monopoly in 1998, boomer fans would have booed Austin. They rejected Austin indirectly in favour of Hogan and Goldberg. Austin was a top draw because he created a huge new generation of fans, not because Hogan era fans liked him.

Gen X wanted another Austin so they rejected Cena for not being edgy enough and not doing chair shots to the head or whatever shit they think a top guy should do. They wanted an edgy heel Cena instead, but of course it never happened. Some of those nerds even stayed long enough to try and get CM Punk on top but failed because everyone but le edgy Gen Xers thought he was a whiny bitch.

Now its gone full circle, Millenials wanted another earnest white meat babyface like Cena. They tried their best to get Daniel Bryan in that spot but it failed. The buyrates don't lie. Gen Z kiddies weren't asking their parents to buy the pay per views. They don't give a fuck about >muh yes movement and >muh David v Goliath. Gen Z are growing up in a more atomised society and want to live vicariously through a one versus all Big Dog who looks out for himself in a dangerous world and flips off his haters.