Was 4chan/Hiro paid for this advertisement?
If so, don't you think it's a bit deceitful?
No, some random idiot literally told him "change it to Sundance" and he was like "Well okay". I can find you the post if you want.
He's just trying to be friendly but doesn't seem to understand that this site is full of paranoid retards who will question and sabotage him every step of the way.