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>" Core MY LITTLE PONY revenues increased,...
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You are currently reading a thread in /mlp/ - My Little Pony

Thread replies: 132
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>" Core MY LITTLE PONY revenues increased, but were offset by declines in EQUESTRIA GIRLS."

http://investor.hasbro.com/secfiling.cfm?filingID=46080-16-110&CIK=46080

Where were you when Equestria Girls was put in its rightful place?
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>>26391659
>eqg is shit
but we already knew this

>mfw hooves will always be better
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>>26391659
Just you wait until the new Mini dolls really take off.
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>>26391659
>Even kids know those movies are pure shit
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>>26391659
The day they drop that generic highschool shit will be a good day.
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>>26391659
Ayyyy as always MLP is keeping the girl section afloat.
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>>26391659
The dolls where utter shit, so not surprise.
We have to see how these >>26391682 do before we can say they gonna put that franchise to rest.
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When will the ride ends?
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>>26391659
Equestria Girls cost Hasbro 224 Million dollars of loss. Kek
Say goodbye to Equestria Girls 5. The fourth installment is the last one, fagots.
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>>26392045
Never as long as it makes money.
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>>26391682
Too late. The sales for these toys going to be reviewed in 2017. EQG is going to be long time canceled,
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>>26392045
If the MLP franchise become a significant dop in girls toy sale. Then Hasbro may pull out the plug or even sell the license.
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>>26392076
Hasbro is never going to sell the license, MLP is one of their flagships.
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>>26392047
There will be 224 M worth less EQG toys. Maybe at least they will stop producing Flash Sentry toys to save some revenue.
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>>26392045
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>>26392088
MLP is going to end after the movie.
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>>26391659
don't care. doesn't affect me.
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>>26392112
>>
>>26392112
>>26392076
Take a look at what >>26391659 said.

"Core MY LITTLE PONY revenues increased, but were offset by declines in EQUESTRIA GIRLS"

Ponies themselves are on the rise, but that's balanced by EQG being shit. Therefore, EQG is in danger, but ponies are safe.

We're not getting any more EQG movies, but the show will live.
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>>26391659
What do you know? People want ponies in My Little Pony. Big surprise.
>>
>>26392112
Are you high?
Generation 4 may end with the movie. But, there's a really good reason why we put a number at the end of the word "generation".
Hint: It has to do with the fact that there have been 4 separate series for the fucking thing.
"MLP", whatever you think that means, has ended three times already.

The end of a television show has absolutely nothing to do with the company's ownership over the license. We have no reason to believe that Hasbro is cancelling the entire franchise.
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>>26392172
We also have no reason to believe that the show is being cancelled either... when it's currently a cash cow.

>>26392159
>>26391659

Ponies are a cash cow. EQG is an equally-big cash sink.
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>>26391659
>>26391682
The moral of this story is that companies only care about quality when their revenues drop.
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>>26391659
TFW they realize >no hooves is not just a meme
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>>26392088
>>26392111
Check'd
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>>26392203
lel
>why is EQG dropping in sales?
>It's not like it's 3 steaming piles of dogshit or anything!
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>>26392217
shartstain nothingperson. cease your idiocy, tardface. no hooves IS a fucking meme. demented shit-nostril. it's not an objective truth universally accepted, its compulsive trash only liked by loser people like you. get cancer.
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Post yfw they cancel EQG4 an discontinue the toy line
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>>26392352
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>>26392352
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>>26392352
What are we gonna use for blaming that everything is shit tho?
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>>26392384
Nyxfags

It's also likely that the sunshit and dazzling circlejerks will remain long after the series is canned
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>>26392352
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>>26392461
Its okay.
I wanted a second wave of the Minis tho.
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>>26392352
>Meme miniseries finally dies for good
There is a god? Who knew.
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>>26392172
I meant the tv show. Not entire franchise.
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>>26392352
>no more Flash and those shitty alien looking "humans"
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>>26392352
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>>26392461
Look at him and laugh
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>>26392352
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I've heard those EqG minis have been selling p. good so if anything this is a short lived victory
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>>26393036
Do we have any sources on how well they are selling?
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>>26391659
On the girls category, how much was lose on furby? And how much on EQG? It wasn't just half of 54 mi for the both of them?
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>>26393832
No sources bit I hear they're often sold out
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>>26391659
Here's the stock markets update, anon.

Walt Disney 1923 -1.90% $151.2 Billion
McDonald's 1955 +.56% $106.6 Billion
Nintendo 1889 +1.29% $17.39 Billion
Sega 1940 +9.57% $2.363 Billion
Square Enix 1986 0% $2.987 Billion
Mattel 1945 +.47% $10.85 Billion
Hasbro 1923 +1.36% $9.361 Billion
WWE 1980 -.48% $1.252 Billion
Nestle 1905 0% $3.869 Billion
Target 1902 +.63% $43.12 Billion
Coca-Cola 1886 +.49% $185.5 Billion
Burger King 1954 -3.85% $6.763 Billion
Yum! Brands 1952 -3.34% $29.08 Billion
ConAgra Foods 1971 -.66% $16.99 Billion
General Mills 1928 +.63% $33.06 Billion
Kraft Foods 1903 0% $52.23 Billion
Kellogg's 1906 -.74% $25.27 Billion
Post 1895 +.77% $4.123 Billion
Pepsi 1898 +.21% $142.1 Billion
Walmart 1962 -.15% $214.2 Billion
Dr. Pepper 1885 -.40% $16.81 Billion
Best Buy 1966 +1.49% $9.809 Billion
Campbell 1869 +.70% $17.43 Billion
Casey's 1968 -1.28% $4.378 Billion
Dollar General 1939 -2.72% $20.28 Billion
Domino's 1960 -2% $5.911 Billion
Family Dollar 1959 0% $9.091 Billion
Hershey's 1894 +2.63% $19.51 Billion
>>
They tried way too hard to compete with Monster High, and that was their mistake
>>
>tfw kids/parents can detect shit but your fellow anons cannot
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>>26392203
It's a common moral we can all learn from.

>Out of instinct, people do their best when it's almost too late or if they failed the last few times
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>>26396238
This.

They shouldn't have tried to make knock offs of MH because they could've had better shit on their own, and they proved this with the new dolls.

>>26396257
It's high school and teenagers. They're likely to suck all the weeb moe fans without even trying.
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>>26396761
>>26396238
The hilarious thing was that Equestria Girls basically existed to bait Mattel into doing something stupid that would piss Disney off.

>Make line of fantasy/magic inspired dolls
>Mattel has to compete
>Mattel makes like of dolls based on fairy tales, pissing off Disney
>Disney takes all of their franchises to Hasbro

Just as planned, EqG served its purpose. Can be tossed now. It facilitated the biggest shakeup in the toy industry in three decades, now it isn't needed.
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>>26392352
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>>26392112

and twilight will lose her wings in the S6 ^:)
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>>26396856
Hah, that's just gold.
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>>26391659
Bump, we must keep this thread alive for as long as possible
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>>26391674
>>26391684
Whaddaya know, kids do actually have some taste even if it takes a while to kick in.

Lauren was right all along!
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>>26392352
>Tfw Shimmer is kill
I'm... honestly not sure how to feel. The spinoff itself can burn for all I care, that is, if it wasn't for a (very) few moments with Shimmer in the second and third movie that actually felt... genuine.

I dunno, maybe it's just because everything else is so shit that those moments stand out, but it seems like a waste of a potentially great character.
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>>26396856
Why would Mattel create Ever After High to compete with Equestria Girls? Wasn't Monster High outselling EqG anyway? Also, I doubt Ever After High was the only reason why Mattel lost the Disney Princess franchise to Hasbro. I guess Mattel must have royally fucked up for Disney to stop doing business with them.
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>>26398783
They actually did do it to compete with EqG, they wanted that niche too.
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>>26396856
>>26398783
>>26398807
>tfw EQG was a gambit
>tfw it worked
>tfw it's not Hasbro that were idiots, but Mattel
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>>26398807
I am intrigued. Sauce is needed.
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>>26399101
Forbes article about this. Mattel have up a $400 million contract for their line that made $50 million.
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>>26398879
I doubt Hasbro had some kind of master plan that would eventually get them the Disney Princesses franchise. It is more Mattel that shot themselves in the foot by creating something that proved to be direct competition to Disney's own franchise. There was also the issue of Barbie's sales declining, which made Disney think they wouldn't be able to give Disney's franchises the attention they are due. Sure, Ever After High was successful, but it came at the price of losing Disney's merchandising deal. It also came out in 2013, which is the same year that EqG came out, which leads me to think that Mattel only heard rumors that Hasbro was coming up with a new franchise, so they felt the need to create a new franchise themselves, and quickly at that. It wouldn't have mattered what kind of franchise Hasbro would even come up with. It was the sheer fact that Hasbro was creating something new and potentially dangerous that made Mattel get cold feet.
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>>26399509
Yeah, Mattel probably heard something was going on and did it sight unseen.
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>>26391659
>>
A problem is also that the movies are a yearly thing, that and the release of teh toys and the movies wasn't coherent last year which only hurts sales. BUt I doubt Hasbro is going to cancel it, I bet it still makes them money and I bet with the release of the mini toys it will probably boost sales.
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>>26391659
>I need to analyze toy sales to confirm my opinion
Fuck off, there have been many great shows that were canceled because they couldn't enough shekels from kids.
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>>26396065
>Hasbro makes more than the soda companies
I need a moment to process this.
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>>26396065
> the WWE is stock listed
quoi
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>>26401023
No they don't, what are you talking about? Did you read it wrong?
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>>26401060
Yes I did. Never mind.
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>>26392352
Too good to happen.

Remember, if it came to a choice of compromise with MLP EQG is apart of that, or something as extreme as the untimely death of every employee's children from a stage 4 cancer for Hasbro, they will always choose the untimely death of every employee's children from a stage 4 cancer.
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>>26391659
>tfw prefer EQG for sexual
This is bad.
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>>26399214
It's not the acticle you need to subcribe to, is it?
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>>26391659
Do you really believe this?

Here is the insider info: Ponies has been losing money for over a year now. They are using the lack of popularity of EQG and that it opened weak to blame the loss on it.

Meanwhile, behind the scenes, they are scrambling to figure out how to reinvigorate the "cooling" trend for MLP.
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>>26401023
Nigga you dumb
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>>26402310
This T B Honest
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>>26392352
well, at least i have 4 movies where 1 is bad, 1 is based, and the other is average.
if the 4th is good, at least it would be a nice goodbye
fuck the toys
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>>26402310
> insider info
Tell us all the spoilers for season 6 ,you shitty wanker.
>>
I listened to the entire Investor's webcast because I have nothing to do.

MY LITTLE PONY FIM sales increased across all major areas and they also saw good profit from PLAYSKOOL MY LITTLE PONY (it's a new line of tiny ponies with big heads that are too big for toddlers to swallow), but the Equestria Girls toyline took a bit of that and nearly offset all of that growth, and the Girl's category all around suffered from a sharp decrease in Furby too, which was atleast a expected drop, the EQG drop was not foreseen and thus hurt more expectations.

EQG Mini dolls so far have been selling well, but CEO points out that they have to wait and see to see if they'll keep selling even after the "new thing high" ends.

No talks about the MLP show itself, but Hasbro commented that they've been able to make some good deals Worldwide with streaming services and are selling more episodes of ther shows, which lead to an increase in profitablity from their cartoon studio. For the first time they're making profit directly from the sale of the shows they made instead of just from the toys the shows helped sell, so they will look into investing more money into media production in the future.

Licensing for My Little Pony also got good numbers in 2015, it's right now one of their biggest licensing brand and is right up there in popularity worldwide with Transformers, which is amazing since it's really rare for a brand without a theatrical movie to have as much licensing going for it as one that does.

TL;DR

FIM toys, show and the toys for toddlers are selling really well even after all those years.

EQG sold like shit, but even then they're willing to see if the new toyline based on it does well or not instead of taking any harsh decisions right now.

In 2016 they start selling toys of the Disney Princess rights they got too, so CEO's admitedly not too worried about EQG's dolls failing since they have another doll brand now too.
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>>26402618

Well sounds like good news all around. Thanks doc.
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>>26402632
Yes EqG getting cancelled is good news
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>>26402649

I don't particulary care if EQG exists or not. I haven't seen a single one of those movies, all I know is that it's animation looks terrible. I'm mostly happy to hear the brand is still growing in sales even 5 years in.
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>>26402618
>For the first time they're making profit directly from the sale of the shows they made instead of just from the toys the shows helped sell, so they will look into investing more money into media production in the future.
>investing more money into media production in the future.
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>>26402675
>all I know is that it's animation looks terrible

Only the first movie. The second and specially the third one had good quality animations.
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>>26392159
>Not getting any more EQG movies

They're already well into the production of the fourth one. We are getting at least one more EQG movie.
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>>26402680

Unlikely. I've seen the third movie's teaser when it was on Hasbro's channel. It still looks ugly as fuck and they still move like paper puppets.
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>>26402691
>Hasn't actually watched the movie
>Thinks he knows shit from just a teaser

No anon. No.
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>>26402618

Oh yes, one more important bit that showed up around the end:

They will have presentations at an event happening this end of week called Toy Fair, they will talk about the future of all of their brands, Pony included, there, and also talk about some new toylines they've got.

So keep your eyes open for the Weekend! We might get either some good news or something so terrible we will have a healthy fun dose of shitstorming in here! We win either way!
>>
>>26402677
>inb4 EQG live action series
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>>26402700
Hopefully they have those 2nd wave minid
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>>26402698

The animation isn't going to magically be better just because it's not in a teaser.

Furthermore the setting and story are boring and the art direction is abysmal, the people still look like malformed aliens, I have no interest in watching it, just let it go dude.
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>>26402618
>PLAYSKOOL MY LITTLE PONY
Oshit G4.5 confirmed!
PANIC!
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>mfw this thread.
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>>26391682

I've seen those at stores but they just stay at the shelves instead of moving even though they're cheaper than the big dolls.
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>>26392696
>no more Flash
you mean no more "Brad" anon.
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>>26402698
Go away, Sibsy. A teaser's purpose is to tell me what's to expect from a movie and (hopefuly) get me interested on it.
That's why it's called a teaser.
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>>26402706
>The animation isn't going to magically be better just because it's not in a teaser.
If you're talking about the shorts, yes there can be a leap in quality since those would be quicker to make and weren't part of the actual movies.
>Furthermore the setting and story are boring and the art direction is abysmal, the people still look like malformed aliens
Personal taste aside, >opinions are far from objective truths. You are perfectly entitled to not like things, you are perfectly entitled to not watch something you feel you won't enjoy anyway, just don't get pissy when you're called out on your autism.
>what is generic "high-fantasy" with a mix of a few other genres
>what is group of friends fight monsters of the week with plot-device "friendship" powers
>what is a dull palette of pastel colors on designs simple enough for flash animation
with admittedly a bit more variety, thanks to the additional genres it takes inspiration from.
>the ponies look like malformed aliens
You can chalk up how the human versions fall into the uncanny valley because they're supposed to look like humans, however I assure you that the ponies in the show share little resemblance to real ponies save for similar anatomical features. Stylized, just as the humans are, because pic related.
>>
HOLY SHIT GET OFF PAGE 10
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>>26403882

I wasn't talking about the shorts, I was talking about the actual trailer for the movie, it looked as bad as anything else I've seen from it.

If you are fully aware that what I say is my opinion then why are you getting so defensive and projecting because I think a movie looks terrible? You seriously going to call me autistic because of something as small as that?

I wanted to stay civil, but Jesus man. You're a bigger pussy than the one King Kong crawled out off.

And no, that last part of your post is completely baseless and weak. I've seen cartoony humans that don't look awful, I've seen art direction in flash cartoons that isn't as lifeless and bland as EQG looks, stylization is no excuse for ugly, stiff and unappealing. As you said it yourself, the ponies of the show look nothing like real ponies, but were designed by competent cartoonists that know appealing shapes, proportions and the basics of animation. EQG cannot make that claim by any means.

Though I admit that now I think even less of those films than I did before if you are the kind of person they attract.
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>>26404523
>Though I admit that now I think even less of those films than I did before if you are the kind of person they attract.
Good, we don't need irrational autists. It's just a shame you're the kind of person MLP managed to attract.
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>>26391659
>>
Wouldn't have seen this if not for the bump.
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>>26398879
>>26399214
If this was actually their plan all along, then holy fuck, it's the most ingenious "merely pretending to be retarded" possible!

I love a good conspiracy theory. We tinfoil now.
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>>26392352
Good riddance. The movies were mediocre but definitely not worthy of the amount of EQG posts they have spawned. Hopefully EQG posters will be an endagered species in couple years or so.
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>>26396930
stay mad eqg shill
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>>26401423
>no hooves
No, you're bad.
Get out.
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>>26396065
YUM! Brands found in 1997
KFC found in 1952 $23 Billion
Pizza Hut found in 1958 $4.1 Billion
Taco Bell found in 1962 $1.9 Billion
Total $29 Billion
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>>26398777
lucky trips confirms Shimmer will be saved from EqG and return to Equestria!
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>>26408093
The problem is, I still want them to keep EqG out of the show proper. Yes, I know, I'm unpleasable.

Maybe they could make a second spinoff where Shimmer and SciTwi become a portal-jumping task force of awesome. Or something.
>>
>https://www.youtube.com/watch?v=lQiDqDBhaHY

According to this, Pinkie and Rainbow are black curvy hairs teens...
How one can love EqG?


>>26402618
Thank you Anon. Nice and concise, it's perfect.
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>>26408620

>humans
>>
When is Hasbro just going to give up on Furby?
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>>26408835
And when Hasbro will going to give up on MLP and LPS to Disney?
>>
>>26408835
Don't give them ideas, or MLP will be next on the line.
>>
hasbro's mistake was making EqG like MH
it could have been so much better
hopefully EqG4 will be when they've graduated and have to deal with people getting random magic powers or another creature(s) that had been banished to that world
there's some potential there still
just got off to a bad start

if they can build on the whole magic having been added to their world, it could be good
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>>26392352
I'd honestly be disappointed. Rainbow Rocks and Friendship Games were decent. I'm interested to see if they could pull off another decent one, or even make something good.
Really, I'd miss Sunset Shimmer and dorky Twilight the most if they cut EqG. Sunset Shimmer is fleshed out and dorky Twilight could be pretty interesting.
EqG has potential to be a success. It's a spin-off of a successful tv series with a good writing staff and a huge fanbase behind it. It'll be a real shame to see the series go, especially when it was starting to get good.

I'll also miss the loads of EqG greens if they decide to cut the movie.
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>>26410092
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ITT: EQDFAGS ON SUICIDE WATCH.

but it's already too late, Flash has already leaked over, so even if you get rid of Brad your Twaifu is still taken.
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>>26392352
Yes. YES.
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Don't die yet!
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>>26392352
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>>26412433
when did this happen?
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>>26392352
Does this count as happy?
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>>26402677
> the year is 2025
> Hasbro is now one of the world's largest media conglomerates
> you watch President Donald Sanders leaving office and Kanye West being inaugurated on the Hasbro News Network
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>>26413660
DYEWTS?
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My personal thought was that they made the mistake of making a show of such quality that the majority of people watching are more interested in the show than the toys.
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>>26413832
Regardless of the quality of the animation, character investment is still character investment.
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>>26408093
They already have Glimmer though who is pretty much the same kind of character.

Also look at dome of the new toys being unveiled. Seems Hasbro is finally selling toys specifically to Ponyfags now. Which includes a Chrysalis toy. And they look pretty good.

http://www.usatoday.com/story/life/tv/2016/02/10/my-little-pony-guardians-of-harmony-exclusive/80103638/
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>>26413934
"Guardians of Harmony"
yup, this toy line proves that they will have battle armor in the show for S6
this gives the anamatic credit now
I hope their designs have changed since then
Chrysalis and the bug pones are coming back!
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>>26413934
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>>26414219
they can't say post the word cock is any shape or form, even if it's part of a non-sexual work such as cockatrice
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>>26392352
Thread replies: 132
Thread images: 45
Thread DB ID: 519903



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