What are you drinking tonight?
For me, pic related and it's total swill. Everyone living somewhere with good cheap beer in envy you.
I recall I got this ultra-cheap beer at a Walgreen's one time, it was like $2.88 for a 6pack. It was actually drinkable; at least better than most macro swill, and I was pleasantly shocked. Was nice to get buzzed for three bucks a person.
On a welfare budget Lidl beer is good value in as much as it gets you drunk and isn't physically sickening. You don't get cheap microbrew in Britain, such a market would, niche markets like that are strangled in the crib
You know, I don't hate IPAs in and of themselves anymore for any other reason than that they are so meme-level now that stores are using shelf space that used to be for different beers up to stock IPAs that don't sell because they overstock IPAs because they are trendy. It's really a shame. Pick some good ones, a few cheap ones, and then stock other beers too, because not everyone wants nothing but IPAs.