How does one go about guiding the growth of a city?

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I've had ideas as to how to bring new money into my home town for a while that would work fairly well given every town within 10 miles has to export its entertainment elsewhere. We have around 25,000 people that could all be appealed to with the addition of a new open-air mall complex to get more designer goods and entertainment services. My hometown is currently a Walmart and restaurants. That's it.

A movie theatre is coming to town soon using an abandoned contractor supply store that expanded just in time for 2008 and went bankrupt by 2010.

I don't know how to go about getting this plan executed, though. There's another mall 25 miles away (Indoor) that I think wouldn't be too affected by this one opening.

My only concern is poor people. Black people, mostly, but there are also a few white trash sorts that might cause issues that require the mall to be more stern-policied than it should have to be.

Median household income is 40k annually (with pockets of 100+k), with a large military population (this is a Base town), so there's expendable income in small amounts; it would definitely be a middle class mall and not some elite boutique.