Has anyone here actually tried Tai Lopez's stuff?
I was thinking of trying his 67 day course thingy, however i don't want to dish out the money for it. If i find it for free i'll try it.
He seems to actually be doing good for himself (mind you i get a feeling he makes his money for the most part from that website and peoples interest in making money)
Stolen from reddit because the explanation is good.
"For some background- I'm a current business/accounting student, and I read a lot. On the one hand, this means that I'm more likely to fall for the similarity principle- The subconscious cognitive bias that tells you that people who are similar to myself, and share certain traits [in this case, love of reading and an interest in business] are more trustworthy than people who don't.
On the other hand, it also means I know what the similarity principle actually is.
Now, I haven't finished the 67 steps, and I don't plan to. I had initially, of course, but after completing 1-12 I feel that I've seen enough to make some broad generalizations.
First, a disclaimer- Tai's advice is not all bad. In fact, a lot of it is fairly sound. Now, before you get your wallets out or prepare to call me out as a sockpuppet or whatever, let me finish- Tai's advice might be sound, but it is not unique or special. You can get pretty much the same advice, and a lot more depth, by signing up for a student success and intro to business class at your local community college. "
Moving on, I'm going to address Tai's commercial. Now, I'll be honest, Tai's commercial is the entire reason I joined his site- Because I have never before seen an advertisement that hit every single one of the cognitive biases listed in "Influence: The Psychology of Persuasion," and I thought that anyone who put together a commercial like that must have some idea of what they were doing- Even if they were a bit clumsy about the application. IMO, That 2-hour commercial can probably teach you more about marketing and sales than the entire rest of the 67 steps combined.
If you're not familiar with Influence, that's fine. I'm about to explain the ways that his ad used the cognitive biases described in it.
First, he opens up the ad with promises that he is going to give you something worth $100, free of charge, just for watching the video. This is the Principle of Reciprocity, the psychological bias that says that if someone gives you something, you are obliged to pay them back.
Now, his actual application of Reciprocity is very clumsy. You're just watching a video, after all, and as most people are aware, you can't just hand people things through the screen. Plus, as you all know, at the end he goes from offering you something for free, to offering you a free gift... With your purchase of a $67/month subscription. At this point, Tai falls prey to the Contrast principle- His initial promise of a free gift comes up against the sudden brick wall of a $67 fee. Now, he also clearly uses that principle when he asks us "What is living well worth?" and goes down the list from 1000, 500, and so on and so forth until he reaches that point, in addition to the established value of the gift- or, rather, claimed value of the gift- being higher than the asking price for the program.
Next, I'd like to talk about his convenient user testimony. The Social proof- Other people think this is a good thing! They like it! You know, Tai hasn't heard of anyone not liking the program at all! So, clearly... If you try it, you will find it valuable, because everyone else did. He used it pretty well, to be honest, even including e-mail addresses and contact info to 'prove' he wasn't scamming you. Which, he might not be- For all I know, there are real people at the end of that contact info, who really do feel that the program helped them.
That doesn't mean anything beyond their own personal feels, though.
He also spends a lot of time flattering the viewer ham-handedly. "If you've watched this far, you're obviously pretty smart" came up at several times- And this was probably calculated just like everything else. When someone compliments you, even when it's obviously fake... You like them more. Maybe only a little bit, but it's a measurable amount, and the Principle of Liking states that if you like someone, you're more likely to buy what they're selling you.
He also claims to have experience, and luck, in finding several mentors- Who he quotes, along with other famous authors, almost religiously. He's not the one who came up with this, he claims- It was other people, wiser people, respected people. Authorities, you might say, which he is appealing to.
Then, you get the final bias in the advertisement video- The scarcity bias. Why, he's only opening this program [which he advertised on youtube, heh] to a handful of people- Maybe a hundred or two, I dunno, not that many, so you'd better buy in fast!
And there we get the principle of Consistency- Come on, sign on the dotted line. Once you sign, once you pay, you'll know that you've signed up for it, and you'll rationalize it- Obviously you've gotten benefits, obviously you think it's worth it, otherwise why would you have signed up for it?
Every single cognitive bias in the book, all in one single video. Pretty impressive, though he's obviously not that great at using them- His whole video screams "Scam Artist", not "This is a great idea and you should feel great for having it," after all.
Unfortunately, the steps themselves are much less educational than that first ad video. Each of the videos could probably be summed up in less than five minutes, if it wasn't for Tai's rambling anecdotes, and- As Tai himself says once or twice- He could have condensed them into a much shorter length. However, he has two reason he doesn't, which he spells out at length.
Firstly, he wants us to put the effort in to glean the 'Ounce of gold' from the hour long pile of dirt. Second, he wants us to take at least 67 days going through the course- Long enough to form a habit.
These feed back, again, to the consistency bias- If you've spent this long, and this much effort, going through the course? You must find it worth it! So, if you've found it worth it, you might as well keep your subscription active, so you can keep learning more. It's only 67 a month after all, right?
Let me counter that, with one of Tai's own arguments- If you're spending 67 a month on his program, that's time and money you're not spending on other things- Things like actual business books, which cost about 5-10 on Amazon from my experience.
Which, to be fair, is not to say that Tai's series is worthless. It's entirely possible that at some point later in the series, he comes out with something unique and insightful, completely different from his early videos.
If you want to check and see, though, make sure to cancel the additional monthly fees. There's no need to pay more than the initial seventy bucks for what he's selling you.
I hope this helps.
Thanks for the analysis. His pitch alone is a great marketing lesson.
I've found that a lot of these successful pitches work when they have the 1+ hour long videos because you've committed so much time into him that you feel you're losing out even more if you click away.
It's the same reason why written sales pitches are so long and take forever to scroll to the bottom, they need to commit you on time.
He's very good at creating controversy. His loyal group of supporters that think they're smart (because he told them so) will defend him while other people will consistently post memes about his lambo in the garage. He's reaped a ton of free advertising.
He's probably reach a couple million people online. If only a tenth of a percent of a million people convert into sign ups at $67 a month he's still clearing 800k revenue yearly. That's just assuming he gets a .1% conversion ratio and not including the fact that he's probably reached way more people and also has a fair bit of advertising expenses.
I'd like to know what his actual conversion ratio is and the average amount of time spent on the program. There's no doubt in my mind he's probably gotten a fair bit of cash from this but at the same time I doubt we'll see him around for longer than a year.
This is a get rich quick scheme. To get rich you need
1. hard work
2. a tenacious sense of greediness
3. stingy as fuck
all this bullshit is feed to moronic ungulates that think there is some secret the jews are hiding from us to get rich. Too stupid to read a economics book but just smart enough to watch a fucking video of a manlet yapping his mouth about how he made millions when he really inherited it all from his dad
Lol his newest video was shot at his 'house' which was proven almost immediately afterwards to a rental house (where they shoot music videos, porn, movies etc.)
So at best he's extremely misleading/ dishonest. Would not recommend
1. He's a scam artist
2. His original businesses were scam email based subscription dating services.
They were just super niche dating services that targeted very specific types of people.
Once signed up for a ridiculous subscription fee they'd occasionally get fake emails.
Imagine a dating site for Asian Jewish Men over the age of 50 and 99% of the dating site is those men and 1% email bots pretending to be women.
Those are the kinds of businesses he ran.
3. His bullshit course is a fucking scam, if you're too dumb to figure this shit out then you deserve to get scammed by him.
I mean how can't you guys not sniff this shit out already /biz/?
Everything about him screams scam artist.
Do you think Warren Buffet and Richard Branson became rich because they watched a 67 course peddled by a scam artist?
only thing you can learn from this asshole is
Scam artist make money
All you need to make money as a scam artist is the lack of integrity and balls to be a scam artist
So go become scam artists /biz/
Question to everybody:
If you would have become rich thanks to a guide you had made yourself, would you tell the rest of the world? OP you got your answer.
wait? So you're telling me that it's not normal to have a lambo in every room of your house?
"If it's not worth pirating, it's worth nothing at all, and I cannot find any pirated content of his program."
I think how his "house tour" debunked online as a rental home you can pay for online shows his scam.