Seriously, what is going to be done about Chipotle (CMG)? I used to eat there all the time and it was darn tasty and had amazing portions.
Now its on a death spiral to bankruptcy.
Other companies have had food scares but they return but this time it appears criminal?
This thread is asking from a financial and real world opinion, because I want to eat there again and maybe invest there because it could rise like 50% if it goes back to its old price.
What's the deal with Chipotle?
one of the core inventions of humanity was the insight to cook food.
the first men died from eating raw stuff.
the first men who cooked their lunch survived.
now Chipotle sells raw food.
and people are surprised that their customers die like flies.
Chipotle had a fuckup only reserved for companies that have either:
a. Existed for 50 or more years
b. Become too big to fail.
Food for hipster coastfags that want to feel cultured and spout "muh flyover" on /ck/ isn't an old or useful market, so Chipotle can't rely on its value in the niche to save it. That, and any benefit of the doubt they would have had after the food poisoning issue was resolved was thoroughly destroyed with the criminal case.
Chipotle caters to a demographic who wants feel good advertising with their food (napkins with funny lines about their former life as a traffic ticket, 100% GMO free, etc)
They want a company that is all socially responsible and serves healthy food.
Basically the food poisoning was bad enough, but there are also 2 huge norovirus outbreaks and now a criminal case (anyone who has eaten there and had the bloody ooze from the end of their burrito because the Steak was raw wont be shocked)
Look up Jack-In-A-Box. They never even came close to recovering from a much much smaller food poisoning case. The death nell for Chipotle however because of the press, it is no longer socially and health conscious fashionable to eat there. They lost the trust of the one group that kept them in business
Small sample, but both Chipotles in my town used to have lines out the door at lunch, and now you'd think they were closed because no one is there and only a dozen during peak hours.
I actually think I got sick from them because I got horrible stomach pains and green diarrhea the day after I ate there two months ago.
It's their own fault for cutting quality and hiring only nigs to cook the food
I hope they are completely bankrupt within the next two years
there is only one business model that can get away with putting shit into its customers mouth.
chipotle ain't it.
lol you guys
I live in arizona, our cheapest shittiest roadside van selling tacos are on the same level as the 5 star bullshit you midwest / east coasters eat up
Import some of our mexicans and have them run a restaurant for you, you'll make hella bank
Not real sit down restaurants though, what I see as the money maker is these places that are halfway between sit down and drive through
so it has tables and also has a window, big double grill in the back, food takes 5 minutes to make
I could investigate the menu further if anyones interested - they all have the same 20 items (which are all made from the same idk maybe dozen ingredients? keeps the bottom line nice)
I spit on you're fucking terrible jokes of mexican food
There's a big difference in eating fresh raw meat of an animal that was just killed and eating raw meat that is weeks old and was processed in a warehouse literally full of animal shit
But they did have Mexicans before and then 'muh jobs'! Now that I think about it, maybe they're all bad since I had blood in my stool for about three weeks after eating at one. It's not all bad - my city's first and only (so far) Chick-Fil-A is making bank with long wait times everyday and (at the moment) is the cheapest non-McDonalds option for getting a meal with a drink.
Id love Qdoba if their rice didnt totally suck. Chipotle's rice isnt great, but Qdobas rice might as well have come out of a zatarans box... Now that I think about it. Ill take Zatarans rice over Qdoba's
Chipotle has seen a massive, massive, drop off in sales and year over year same store sales going back awhile. I strongly feel that the DoJ is going to find that Chipotle were complicit in their food preparation practices, and enterprise policies neglected the day to day work of the local store.
Once that happens, they will either go private and drop to a few stores in high value markets or they will declare bankruptcy and b delisted. No major chain has survived a scandal like this, let alone rebounded completely and continued to grow.
Again, look at Jack-in-a-box. They at one time were far far larger than Chipotle. Today they compete with Checkers/Ralleys for the "cheap hood food" market in a fraction of their former territory
is chipotle really that bad or is the market a schizophrenic with too much easy money looking for places to channel its panic?
You guys talking about meat like it's the problem tells me you have no food handling experience. 90% of food borne illness comes from raw vegetables, especially leafy greens.
Holy fuck, are the norivirus outbreaks purported to be attributable to chipotle? My whole f.a.m. t.b.h. contracted it a few weeks ago after my wife visited the nearest hippie college town to do Xmas shopping and we're rather far from the nearest chipotle AFAIK (southwestern Colorado). Fucking CMG
Chipotle fucked up when they let their minimum wage staff handle and prepare raw meat and vegetables
Every other big player knew better than this. It's why the food is either fully cooked or requires little actual cooking if it's raw.
This was inevitable
Their only saving grace is that no one has died
Shame, since they have great chicken. Too bad they only give you half an ounce of it in abowl
I remember my mother going on about how Chipotle only uses high-quality, fresh ingredients, despite my protests that this particular Chipotle exists inside a city a long ways from any farms, especially farms growing beans etc
I love her but she's a sucker. I guess most people are, considering this debacle.
Is hilarious that marketing caught on, because you can clearly see in the kitchen, where they keep the huge bags of bulk rice and canned beans that anyone can buy at Costco, same with all the spices and seasonings.
They don't even attempt to hide that either
Ive noticed in the last few years that some people my age (~20)(all white) started substituting "fast food" with mentioning Chipotle specifically.
Marketing and meme creation have alot in common
Its not hard to believe. The food tastes really good and its hard to put your finger on why. I feel like they must be doing something right. I thought a burrito with rice in it would be disgusting but then I ate at chipotle and it blew my mind.
The food is too fucking good. I havent lived near one in a year and I miss it like crazy. I think this will blow over in no time.
I went there recently to see if there prices have lowered since the scandal but nope still 10-15 bucks for a proper burrito baka
And guac is 1.90 wtf is this bullshit it isn't even green most of the time and it isn't nearly as good as baja fresh guac.
A single store incident with a verified source is a whole lot different than major cases of illness and food poisoning that the Chain can not figure out.
It also doesn't help that now shareholders are suing Chipotle over deception in their food preparation practices.
Now if McDonalds had thousands of fingers that kept appearing in Happy Meals without any idea of their source, that would be a whole other story
I stopped going there long before the media said not to. They were expensive and their burritos are tiny. I go to Qdoba now. You can ask for extra cheese or rice or anything and they'll do it at no charge.