And better yet, does brand loyalty benefit the consumer in any way? And does the removal of brand loyalty from society benefit our economy overall? It'll certainly support local businesses, but will it benefit large corporations?
>>1026108 There are thousands of fast food chains that are much healthier and taste (subjective) better than McDonalds, yet McDonalds is still on top. Making something "better" doesn't help at all, what really helps something get popular is marketing.
>>1026110 >There are thousands of fast food chains that are much healthier and taste (subjective) better than McDonalds, yet McDonalds is still on top. mcd has a unique, arguably impossible to recreate at home, taste & menu at their hands.
a problem with a lot of these other fastfood brands is they often taste like something you can prepare at home or close to a similar brand, the food ITSELF has no identity, this is there mcd shines.
>>1026110 >There are thousands of fast food chains that are much healthier and taste (subjective) better than McDonalds Taste better to who? McDonalds kills it because they taste goodish to a huge segment of the population at a decent price point with low wait time. Also they market to children heavily which is super effective because kids are stupid. When the kids nag their parents into the shop the parents feel like getting something for themselves.
>>1026165 McDonalds does the least common denominator shit fine. When other good chains come in, it struggles. In LA, you'll see an In N Out across the street from McDonald's, In N Out with a line out the parking lot and out the door... McDonald's empty. No exaggeration.
McDonald's wins with poors and people who have no better choices. Kind of the same for Subway.. Jimmy John's is more popular at my alma mater, by far. But if students only have half an hour for lunch and Subway's just 5 minutes away vs. 20 for JJs, they're hitting Subway.
You cannot stop brand loyalty. It's all packaging in one form or another - even as it relates to food/fast food.
I work at a cosmetics manufacturing company. I can't say which or what type we make but a lot. It's sold globally under hundreds of different names and SKU numbers and we're an OEM manufacturer. It never ceases to amaze me when I got to high end dept stores and see a single lipstick selling for over $20 or more. The 50 cent lipstick at the dollar store is exactly the same chemical composition and manufacturing process. The only difference is packaging.
Yet, because it's in a high end store with a cool hipster person selling it complete with trendy music in the background and fancy packaging - people are easily deceived into somehow thinking it's different or better than it's cheaper alternatives. It's not.
It's an inherent part of trade and goes back as far as we have been trading goods and services amongst ourselves. You are always buying from someone and some people offer reliability and product quality that makes you prefer to buy from them rather than someone else.
>>1027195 >prefers chilis or Denny's to fucking five guys
Lol, u serious faggot? It's not even a competition. Maybe your five guys is just full of niggers or something but my local five guys is God tier
Denny's and Chilis use cheaper ingredients and lower quality bread that just tastes stale and fake. I can taste the quality in the burger, Denny's is basically Waffle House tier burger. You must have burnt your taste buds off or some shit because five guys is a whole new level of quality
I don't know why anyone would compare Denny's to a fast food place. Denny's is not a restaurant that you "go" to. It's a restaurant that you "wind up" at.
They do have delicious nachos though.
Brand loyalty isn't something you want to defeat. It's simply the mental state that extreme consistency brings to customers. As long as people know what to expect and the product being delivered is going to be reasonable for the price you'll get brand loyalty. No one gets excited about going to McDonalds or insists upon only eating there, but they take consistency to an extreme so even if it's not spectacular you always know exactly what that Big Mac is going to taste like everywhere in the world. If you don't want to risk getting something you don't like at a price that you might think is too high that's valuable to a lot of people.
>>1027217 >despite being a better site. I don't like how FaceBook doesn't let you write your home page's HTML but I guess that could be good or bad, depending. MySpace is a far mre egalitarian site this way and is why I'd have preferred it, had it stayed viable.
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