Why did they start doing this shit? Isn't it basically suicide when you're competing with Netflix (and free)? What the hell.
Son.
This is the future.
Netflix will die. Hulu will die. Studios hate them, especially Netflix which is why movies and shows are disappearing.
Studios will start distributing everything that isnt a tentpole online. Through Amazon. Because guess who owns IMDB? It will be on a pay-by-channel basis because of the years of cable/satellite where people wanted to pick and choose. Here we are.
Prime will start costing $25 a month minimum because fuck you.
Also once the isps take over, say bye to your firestick just incase you were going to answer with that. Internet will become a utility like water/gas/electricity.