I'm at an newly started organization who haven't used any form of media so far to communicate. I plan on using print like flyers and digital things like a website to do that.
The only problem is, they already hired and had someone develop a logo I háve to use, and it's not a particularly good looking logo.
The organization revolves around practical research and development of things related to sustainability and (green) energy and stuff like energy conservation in a city. The logo looks more like something for a children's day care centre.
Pic related is the logo. Any tips on what to do with it, and what not? I sort of hope to use lots of white space so I can place the logo somewhere far away from other elements. I fear it's gonna make things ugly just by being positioned next to it.
I approach this by searching for things like 'orange blue' on Dribble. I encountered this one: https://dribbble.com/shots/3399675-Nike-Product-Card
As a flyer I could copy the design some what. The logo still gets in the way I think. Making it smaller is kind of dickish on the other hand.