Is Corporate Design just one big meme?
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf
That's the first time I've seen a branding presentation read like the Chewbacca Defense.
>>305687
is that real? the whole thing reads like satire
>>305687
can you link the actual source?
whoever made this is a god amongst men
>>305699
OP here, the link I posted IS the source. It was uploaded by the ad agency Arnell Group unironically who received 1 million dollars for the design.
>>305701
Sorry I stand corrected. The Document was Leaked by a freelancer apparently but the ad agency didn't deny it's legitimacy in interviews about it. It is even theorized that this was all a deliberate Hoax to get attention in the ad world.
Ironical or not, this demonstrates what a shit show the design world is. I wish machines would advance faster so that the whole industry finally burns to the ground, deservingly so.
>>305687
That is the biggest, steamiest pile of bullshit I have ever read in my entire life.