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Why do designers showcase the entire alphabet in a case study

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Why do designers showcase the entire alphabet in a case study for a branding project? You did not create the typeface. It's not an original typeface. It doesn't serve a purpose. Is it because, dare I say, design is a meme that must resort to memes in order to survive?
>>
Because it looks cool as all hell, helps tell the story of the project, clears up differences between alternate cuts, is there so people don't have to google it, etc.

Industry standard practice bruv
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>>299753
literally why not? would you rather not show typefaces in a branding kit?

fuck you btw
>>
>>299767
>>299781
Did I rustle your jimmies? How bow dis: get a real job.
>>
>>299753
t. simple child

Who hurt you? Were you rejected romantically by a graphic designer?
Thread posts: 5
Thread images: 1


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